Market Size of Healthcare Gamification Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 5.01 Billion |
| Market Size (2029) | USD 9.34 Billion |
| CAGR (2024 - 2029) | 13.26 % |
| Fastest Growing Market | North America |
| Largest Market | Asia Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Healthcare Gamification Market Analysis
The Healthcare Gamification Market size is estimated at USD 5.01 billion in 2024, and is expected to reach USD 9.34 billion by 2029, growing at a CAGR of 13.26% during the forecast period (2024-2029).
Major factors driving the market are the rising prevalence of chronic diseases, the increasing penetration of the internet, and the growing digitalization of the healthcare sector.
The rising prevalence of chronic diseases such as diabetes, obesity, and cardiovascular diseases increases the utilization of gamified apps, which help enhance lifestyle changes and effectively follow treatment regimes. For instance, according to an article published in November 2022, a study that contained 704 patients demonstrated that using gamification for diabetes management had a short-term positive effect on glycemic control expressed by HbA1c in patients with type 2 diabetes. Hence, the increasing prevalence of diabetes cases is expected to increase gamification in healthcare.
As per the 2022 update from the International Diabetic Federation (IDF), approximately 537 million adults (20-79 years) were living with diabetes. The total number of people living with diabetes is projected to rise to 643 million by 2030 and 783 million by 2045. Thus, the increasing prevalence of chronic diseases such as diabetes is expected to drive the demand for the gamification of healthcare, boosting the market’s growth over the forecast period.
The increasing penetration of the internet is also expected to increase the adoption of gamified healthcare apps, thereby boosting market growth during the forecast period. For instance, according to Our World in Data update from March 2023, around 5.35 billion people had access to the internet, accounting for 67% of the global population. Access to the internet increases the downloads of gamified healthcare apps, which is expected to drive market growth over the forecast period.
Thus, the rising prevalence of chronic diseases and increasing penetration of internet utilization are expected to drive the market’s growth over the forecast period. However, the difficulty in long-term user engagement is expected to restrain growth.
