Middle East and Africa Handbags Market Trends

Modern consumers prefer different styles of handbags and therefore companies are innovating and expanding their product line to cater to the interests of the consumers. For example, Chanel Inc., a luxury fashion brand has introduced the gold-metal and calfskin bags in the market. The other strategies include mergers and acquisitions by which companies are entering into various collaborations to expand their product portfolio and promote their products across different geographical markets. For instance, Tyler Ellis, the U.S.-based luxury handbag brand, has teamed up with bespoke Emirati Couturier Hamda Al-Fahim in the United Arab Emirates to introduce a limited edition of Perry and Lily Clutches, Lee Pouchet, and Meme Pouch. Further, shopping malls are the most preferred retail channels for buying luxury goods such as handbags as these stores showcase multiple regional and global brands of fashion accessories. Thus, manufacturers are widening their presence in shopping malls to cater to the high consumer interest in luxury handbags. For instance, in April 2021, Da Milano, a luxe leather accessories brand that offers high-quality handbags opened its new store in Dubai Mall as it is a prestigious landmark in the world, allowing the brand to broaden its spectrum and gain visibility from potential buyers.