Market Trends of Hand Sanitizer Industry
This section covers the major market trends shaping the Hand Sanitizer Market according to our research experts:
Increased Attention Toward Hand Hygiene
The global outbreak of coronavirus has had a significant impact on consumer behavior and has prompted people to practice better personal hygiene, particularly hand hygiene. According to Worldometer, as of February 23, 2022, the coronavirus had infected almost 43 million people globally, with 6.5 million active cases and the number of deaths reaching 0.59 million. The most severely affected countries include the United States, France, Russia, and the United Kingdom. Thus, the increasing number of deaths caused by the virus triggered an alarming response from consumers, with increased attention regarding hand hygiene as a preventive measure against contracting the infection. Moreover, the usage of hand sanitizers is recommended by the World Health Organization, the Centers for Disease Control and Prevention, and doctors worldwide, who claim that the use of alcohol-based hand rub is one of the most effective precautions observed against the virus. This factor is currently driving market growth.
North America Holds the Largest Market Share
Consumers in the North American region are becoming increasingly aware of hand hygiene and are making greater use of hand sanitizers. They are spending greatly on personal care and hygiene products. Furthermore, regulatory bodies such as the Food and Drug Administration of the United States and the World Health Organization (WHO) are raising awareness through campaigns to increase the use of hand sanitizers even among the region's smaller consumers.This is anticipated to fuel the market demand and growth of hand sanitizers in the coming years.
The region is witnessing a high penetration of market players, wherein major players are focusing on innovation in terms of the form and quality of hand sanitizers, along with the shape and size of cleaning solutions, to offer effective germ protection against certain diseases to consumers. Manufacturers in the United States are launching production lines for hand sanitizers to supplement their segments' sales. The local players are also introducing new products to fulfill the rising demand, owing to the spread of COVID-19 across the region. Due to high price sensitivity, a large number of private-label players are introducing hand sanitizers at lower prices, thereby gaining considerable market shares.
