Market Trends of Halal Food & Beverage Industry
The Increasing Demand for Halal Food Among Consumers
The demand for halal food is witnessing a significant upsurge globally, particularly among Muslim consumers who adhere to Islamic dietary laws. Halal food, which must be sourced, prepared, and processed according to specific guidelines outlined in Islamic scripture, represents a substantial portion of this market. In addition to traditional food offerings, there is growing interest in halal-certified meat alternatives, catering to dietary preferences and ethical considerations.
In response to this heightened demand, companies are increasingly focusing on expanding their offerings in the halal food segment. For instance, in November 2023, Deli Halal launched its 89 new line of halal-certified sliced deli meats in supermarket chains like Giant Food Stores and Stop & Shop Supermarkets. The availability of such products underscores the industry's commitment to innovation and catering to consumers' evolving preferences.
Furthermore, the popularity of halal food extends beyond religious adherence, with an increasing number of non-Muslim consumers also opting for these products. Halal-certified offerings are often perceived as cleaner, ethical, and of higher quality, appealing to a broader audience concerned about food sourcing and production practices. As a result, companies in the halal food industry are capitalizing on this trend by diversifying their product portfolios and expanding their distribution networks to reach a wider demographic. With the continued growth of halal-certified meat and meat alternative options, the market is expected to further expand and innovate in the coming years.
Middle East and Africa Emerges as the Largest Market
Middle East and Africa emerged as the largest market for Halal products, driven by a substantial Muslim population and rising demand for halal-compliant goods. According to the Embassy of the UAE in Washington, DC, over 75% of UAE residents were Muslim as of 2023, underscoring the significance of halal products in daily life.
Consumers in the region demand Halal certification, which ensures adherence to Islamic dietary laws, offering peace of mind and trust in the food consumed. Consumers in this region seek products that align with their religious beliefs, emphasizing the importance of purity, cleanliness, and ethical sourcing. This demand extends beyond food, including cosmetics, pharmaceuticals, and other consumables.
Due to the increasing demand, companies are expanding their offerings. For instance, in August 2023, Al Islami re-launched its premium products in Qatar’s esteemed markets. Upholding the highest Halal standards, Al Islami reintroduced its signature Chicken Griller and various Chicken Parts, including drumsticks, breasts, and thighs. This re-launch highlights the company's dedication to providing diverse, high-quality halal options. The robust demand for halal products in Middle East and Africa underscores the region's potential as a leading market, attracting businesses keen on meeting Muslim consumers' stringent requirements and preferences.
