Market Trends of Hair Styling Tools Industry
This section covers the major market trends shaping the Hair Styling Tools Market according to our research experts:
Increasing Inclination Toward Self Hair Styling Routine
Increasing concerns related to health, self-grooming, and hygiene among men and women is the key factor driving the market. Growing awareness about the importance of overall hair styling and care regime, coupled with emerging trends in fashion, and social media's influence toward aesthetically appealing looks, is also expected to boost the market growth. For instance, in September 2021, Shark Ninja, a US-based company offering hair care products, introduced a new Shark HyperAIR™ Hair Dryer, an ultra-fast drying tool with no heat damage and styles for all hair types.
Asia-Pacific is the Fastest Growing Region
Over the study period, the Asia-Pacific region is witnessing hair styling product innovations in size, design, and use. This trend will likely propel market growth in the region over the coming years. Furthermore, increasing awareness about the heat damage caused by hair straighteners is one of the significant factors influencing customers' purchasing behavior. Consumers in the region are now looking for products with advanced settings to protect and nourish their hair. The rising disposable incomes of the consumers in the area have allowed them to select and purchase styling tools that cater to their needs. Due to this factor, the key players in the market remain focused on innovating products that minimize or eliminate the scope for damage. This factor is expected to boost the sales of hair styling products in the region over the next five years.
