Market Size of Hair Styling Tools Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 11.51 Billion |
| Market Size (2029) | USD 14.34 Billion |
| CAGR (2024 - 2029) | 4.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Hair Styling Tools Market Analysis
The Hair Styling Tools Market size is estimated at USD 11.51 billion in 2024, and is expected to reach USD 14.34 billion by 2029, growing at a CAGR of 4.5% during the forecast period (2024-2029).
The market studied witnessed significant growth following the surge in expenditure on hair grooming and styling products. Major players are continuously introducing novel products that enable individual consumers and professional salon operators to create desired hairstyles. Wireless and portable hair dryers meet the convenience needs of individuals, thus, driving the market forward. Cordless and rechargeable AER dryers are posing stiff competition to companies, such as Philips, in the wireless hair dryers category. Companies in the hair dryer market use lithium-silicone batteries to innovate in portable dryers. Wireless products are an upgrade in the hair dryer category, where the smart sensors analyze the surrounding air quality and humidity to modify heat settings automatically.
Over the medium term, the market for hair styling tools is expected to witness significant growth following the surge in rising expenditure on hair grooming and styling globally.
Furthermore, innovations in material composition, user-friendliness, portability, lighter weight, and applicability in multiple scenarios have garnered significant traction and attention among professional hair care salons and consumers. They use these products, augmenting the market's growth over the past few years.
Hair Styling Tools Industry Segmentation
Hairstyling refers to the act of grooming one's hair in a way to create a new look and maintains one's appearance. Hairstyling also includes using a product to add texture, shine, curl, volume, or hold to a particular style. The global hair styling tools market is segmented by product type into hair dryers, hair curlers & rollers, hair straighteners, hair styling brushes & combs, and other product types. By distribution channel, the market is segmented into offline retail and online retail. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | |
| Hair Dryers | |
| Hair Curlers & Rollers | |
| Hair Straighteners | |
| Hair Styling Brushes & Combs | |
| Others |
| Distribution Channel | |
| Online Retail | |
| Offline Retail |
| Geography | |||||||||
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Hair Styling Tools Market Size Summary
The hair styling tools market is experiencing robust growth, driven by increased consumer spending on hair grooming and styling products. This expansion is fueled by the introduction of innovative products by major players, catering to both individual consumers and professional salon operators. The demand for wireless and portable hair dryers, which offer convenience and advanced features like smart sensors for automatic heat adjustment, is particularly strong. The market's growth is further supported by rising health and hygiene awareness, the influence of fashion trends, and social media's role in promoting aesthetically appealing looks. Companies are focusing on innovations in material composition and user-friendly designs to enhance portability and functionality, which are gaining traction among consumers and professional salons alike.
The Asia-Pacific region is witnessing significant innovations in hair styling products, contributing to the market's growth. Consumers are increasingly aware of the potential heat damage from styling tools, prompting a demand for products with advanced settings to protect and nourish hair. Rising disposable incomes in the region enable consumers to invest in high-quality styling tools. The market is highly competitive, with regional and international players like Philips N.V., Panasonic Corporation, and others offering a diverse range of products. These companies are leveraging strategies such as social media marketing, partnerships, and acquisitions to expand their product portfolios and enhance brand visibility. Recent acquisitions, such as Honasa Consumer's purchase of BBLUNT and Helen of Troy's acquisition of Drybar Products, highlight the ongoing consolidation and strategic expansion within the industry.
Hair Styling Tools Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Hair Dryers
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2.1.2 Hair Curlers & Rollers
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2.1.3 Hair Straighteners
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2.1.4 Hair Styling Brushes & Combs
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2.1.5 Others
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2.2 Distribution Channel
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2.2.1 Online Retail
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2.2.2 Offline Retail
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 Italy
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2.3.2.4 Spain
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2.3.2.5 France
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle-East and Africa
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Hair Styling Tools Market Size FAQs
How big is the Hair Styling Tools Market?
The Hair Styling Tools Market size is expected to reach USD 11.51 billion in 2024 and grow at a CAGR of 4.5% to reach USD 14.34 billion by 2029.
What is the current Hair Styling Tools Market size?
In 2024, the Hair Styling Tools Market size is expected to reach USD 11.51 billion.
