Hair Styling Tools Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 11.51 Billion |
| Market Size (2029) | USD 14.34 Billion |
| CAGR (2024 - 2029) | 4.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Hair Styling Tools Market Analysis
The Hair Styling Tools Market size is estimated at USD 11.51 billion in 2024, and is expected to reach USD 14.34 billion by 2029, growing at a CAGR of 4.5% during the forecast period (2024-2029).
The market studied witnessed significant growth following the surge in expenditure on hair grooming and styling products. Major players are continuously introducing novel products that enable individual consumers and professional salon operators to create desired hairstyles. Wireless and portable hair dryers meet the convenience needs of individuals, thus, driving the market forward. Cordless and rechargeable AER dryers are posing stiff competition to companies, such as Philips, in the wireless hair dryers category. Companies in the hair dryer market use lithium-silicone batteries to innovate in portable dryers. Wireless products are an upgrade in the hair dryer category, where the smart sensors analyze the surrounding air quality and humidity to modify heat settings automatically.
Over the medium term, the market for hair styling tools is expected to witness significant growth following the surge in rising expenditure on hair grooming and styling globally.
Furthermore, innovations in material composition, user-friendliness, portability, lighter weight, and applicability in multiple scenarios have garnered significant traction and attention among professional hair care salons and consumers. They use these products, augmenting the market's growth over the past few years.
Hair Styling Tools Market Trends
This section covers the major market trends shaping the Hair Styling Tools Market according to our research experts:
Increasing Inclination Toward Self Hair Styling Routine
Increasing concerns related to health, self-grooming, and hygiene among men and women is the key factor driving the market. Growing awareness about the importance of overall hair styling and care regime, coupled with emerging trends in fashion, and social media's influence toward aesthetically appealing looks, is also expected to boost the market growth. For instance, in September 2021, Shark Ninja, a US-based company offering hair care products, introduced a new Shark HyperAIR™ Hair Dryer, an ultra-fast drying tool with no heat damage and styles for all hair types.
Asia-Pacific is the Fastest Growing Region
Over the study period, the Asia-Pacific region is witnessing hair styling product innovations in size, design, and use. This trend will likely propel market growth in the region over the coming years. Furthermore, increasing awareness about the heat damage caused by hair straighteners is one of the significant factors influencing customers' purchasing behavior. Consumers in the region are now looking for products with advanced settings to protect and nourish their hair. The rising disposable incomes of the consumers in the area have allowed them to select and purchase styling tools that cater to their needs. Due to this factor, the key players in the market remain focused on innovating products that minimize or eliminate the scope for damage. This factor is expected to boost the sales of hair styling products in the region over the next five years.
Hair Styling Tools Industry Overview
The Hair Styling Tools Market is highly competitive, with multiple regional and international players offering a wide range of products in terms of innovation, competitive pricing, functionality, and packaging. These players have been leveraging opportunities to expand their product portfolios and cater to the demands and requirements of consumers. It includes portability, heat damage control, and highly efficient tools that can style the hair in relatively lesser time when compared to conventional hair styling tools. The major players in the market include Philips N.V., Panasonic Corporation, TESCOM, WAHL Clipper Corporation, and Andis Company, among others. They have been focusing on strategies, such as social media marketing, partnerships, mergers & acquisitions, and building online distribution channels to expand their outreach and brand and product visibility across geographical boundaries.
Hair Styling Tools Market Leaders
Philips N.V.
Wahl Clipper Corporation
TESCOM
Andis Company Inc.
Panasonic Corporation
*Disclaimer: Major Players sorted in no particular order
Hair Styling Tools Market News
In February 2022, Honasa Consumer Pvt Ltd, an India-based company offering hair care products, announced the acquisition of BBLUNT for USD 17.6 million. Under this deal, Honasa will acquire BBLUNT's hair color, hairstyling segment, and BBLUNT salons. BBLUNT is an India-based company offering hair care and styling products.
In January 2021, Helen of Troy announced the successful completion of its previously-announced acquisition of Drybar Products LLC for approximately USD 255 million, subject to certain customary closing adjustments.
In January 202, New Hair Dryer from Panasonic features Oscillating Quick-Dry Nozzle and nanoe™ Technology for easy styling and healthy hair. Universally appealing with a simple, modern look, the product comes with three attachments oscillating quick-dry nozzle, professional concentrator nozzle, and diffuser.
Hair Styling Tools Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Hair Dryers
5.1.2 Hair Curlers & Rollers
5.1.3 Hair Straighteners
5.1.4 Hair Styling Brushes & Combs
5.1.5 Others
5.2 Distribution Channel
5.2.1 Online Retail
5.2.2 Offline Retail
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 Italy
5.3.2.4 Spain
5.3.2.5 France
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Key Strategies Adopted
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Philips N.V.
6.3.2 Dyson Limited
6.3.3 Helen of Troy Limited
6.3.4 Panasonic Corporation
6.3.5 TESCOM
6.3.6 Beauty Elite Group
6.3.7 WAHL Clipper Corporation
6.3.8 Andis Company
6.3.9 Conair Corporation
6.3.10 Procter and Gamble Company (Braun)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Hair Styling Tools Industry Segmentation
Hairstyling refers to the act of grooming one's hair in a way to create a new look and maintains one's appearance. Hairstyling also includes using a product to add texture, shine, curl, volume, or hold to a particular style. The global hair styling tools market is segmented by product type into hair dryers, hair curlers & rollers, hair straighteners, hair styling brushes & combs, and other product types. By distribution channel, the market is segmented into offline retail and online retail. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | |
| Hair Dryers | |
| Hair Curlers & Rollers | |
| Hair Straighteners | |
| Hair Styling Brushes & Combs | |
| Others |
| Distribution Channel | |
| Online Retail | |
| Offline Retail |
| Geography | |||||||||
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Hair Styling Tools Market Research FAQs
How big is the Hair Styling Tools Market?
The Hair Styling Tools Market size is expected to reach USD 11.51 billion in 2024 and grow at a CAGR of 4.5% to reach USD 14.34 billion by 2029.
What is the current Hair Styling Tools Market size?
In 2024, the Hair Styling Tools Market size is expected to reach USD 11.51 billion.
Who are the key players in Hair Styling Tools Market?
Philips N.V., Wahl Clipper Corporation, TESCOM, Andis Company Inc. and Panasonic Corporation are the major companies operating in the Hair Styling Tools Market.
Which is the fastest growing region in Hair Styling Tools Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Hair Styling Tools Market?
In 2024, the North America accounts for the largest market share in Hair Styling Tools Market.
What years does this Hair Styling Tools Market cover, and what was the market size in 2023?
In 2023, the Hair Styling Tools Market size was estimated at USD 11.01 billion. The report covers the Hair Styling Tools Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hair Styling Tools Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Hair Styling Tools Industry Report
Statistics for the 2024 Hair Styling Tools market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Styling Tools analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
