Market Size of Hair Styling Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.90 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Hair Styling Products Market Analysis
The Global Hair Styling Products Market is projected to register a CAGR of 3.9% over the next five years.
Consumers these days are more conscious of their looks and appearance. Changes in lifestyle pattern and consumer attraction toward foreign hair styling products is driving the market. Moreover, product innovation and marketing activities by major players in the market are some of the factors propelling its growth. As demand for plant-based products is increasing, the market players are launching new products with plant-based ingredients. For instance, in April 2022, Bulldog SkinCare entered the hair care segment by launching the "Natural Hero Ingredients" range of hair styling products. The products include pomade, cream, and spray and contain argan oil, shea butter, and Mediterranean sea salt.
Furthermore, globally, the rapid adoption of various hair styling products, such as hair mousse, gels, and others, is anticipated to boost demand for hair styling products over the forecast period. Additionally, growing social media influence among teenagers and millennials is also driving the market. Social media influencers and actors try different hairstyling products to style their hair and post the process on social media platforms. Because of this, the market is growing. In August 2022, La Biosthetique, a United Kingdom brand, launched Sun Hair Sprays. The spray-packed lacquer, which is butane-free, spreads perfectly throughout the hair, dries instantly, and provides UVA and UVB protection.
Hair Styling Products Industry Segmentation
Hair styling products refer to the products used to create different hairstyles on natural hair. These products can be used individually and also with hair styling tools. The hair styling products market is segmented into product type, distribution channel, and geography. Based on the product type, the market is segmented into hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products. The market is segmented by distribution channels: convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, and other distribution channels. Further, the market is segmented geographically into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD billion).
| Product Type | |
| Hair Gel | |
| Hair Mousse | |
| Hairspray | |
| Styling Creams and Waxes | |
| Other Styling Products |
| Distribution Channel | |
| Convenience Stores | |
| Supermarkets/Hypermarkets | |
| Specialist Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Hair Styling Products Market Size Summary
The hair styling products market is experiencing a notable expansion, driven by evolving consumer preferences and lifestyle changes. The increasing awareness of personal appearance and the influence of social media, particularly among teenagers and millennials, are significant factors propelling market growth. Consumers are increasingly drawn to foreign hair styling products, and the demand for plant-based ingredients is on the rise, prompting companies to innovate and introduce new products. Major players in the industry are actively engaging in marketing activities and product development to cater to these trends. The adoption of Western hairstyles and the interest in diverse hair textures and colors further contribute to the market's dynamic nature. The Asia-Pacific region, especially China, is emerging as a key growth area, with a strong focus on urban and youth demographics.
The competitive landscape of the hair styling products market is characterized by the presence of numerous international and local brands, with major companies like Henkel AG & Co. KGaA, Procter & Gamble, L'Oréal SA, and Unilever PLC leading the charge. These companies are leveraging technology to develop products with organic and natural ingredients, aligning with consumer demand for sustainable options. The market is fragmented, with a mix of premium and locally made brands catering to diverse regional needs. The trend towards specialty stores and geographic expansion is evident as companies strive to capture larger market shares. Recent product launches and strategic collaborations, such as those by Kao Corporation and Honasa Consumer Pvt. Ltd., highlight the industry's focus on innovation and targeted marketing to attract younger consumers.
Hair Styling Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Hair Gel
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2.1.2 Hair Mousse
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2.1.3 Hairspray
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2.1.4 Styling Creams and Waxes
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2.1.5 Other Styling Products
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2.2 Distribution Channel
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2.2.1 Convenience Stores
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2.2.2 Supermarkets/Hypermarkets
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2.2.3 Specialist Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 Italy
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2.3.2.4 Spain
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2.3.2.5 France
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle-East and Africa
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Hair Styling Products Market Size FAQs
What is the current Hair Styling Products Market size?
The Hair Styling Products Market is projected to register a CAGR of 3.9% during the forecast period (2024-2029)
Who are the key players in Hair Styling Products Market?
Henkel AG & Co. KGaA, L’Oréal S.A., Procter & Gamble Company, Kao Corporation and Unilever PLC are the major companies operating in the Hair Styling Products Market.
