Market Share of Hair Styling Products Industry
The hair styling products market is highly competitive with many international players. The market is fragmented with companies like Henkel AG & Co. KGaA, Procter & Gamble, L'Oréal SA, and Unilever PLC, which are leading the market. The key players are focusing on technology to offer products made from organic and natural ingredients, catering to the growing customer demand. Locally made brands have also been contributing to the growth of hair styling products because of the diverse needs of customers in different regions. The companies are focusing on adapting to specialty stores' business models, which help offer a hybrid approach toward brands, categories, and products. Meanwhile, the companies are also focused on expanding their products geographically to cater to larger markets regionally.
Hair Styling Products Market Leaders
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Henkel AG & Co. KGaA
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L’Oréal S.A.
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Procter & Gamble Company
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Kao Corporation
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Unilever PLC
*Disclaimer: Major Players sorted in no particular order
