Market Share of Hair Serum Industry
The global hair serum market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of hair serum products and trying to maintain their leadership position in the market studied. Major players in the market include The Proctor & Gamble company. Unilever PLC, LOReal, Giovanni Cosmetics, and Henkel AG & Co. KGaA holding a significant share of the market studied and implementing business strategies including product innovations, acquisitions, strengthening their hold over online and offline marketing, to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in December 2021, Procter & Gamble acquired the hair care products brand Ouai, featuring different types of hair serum products in its portfolio.
Hair Serum Market Leaders
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The Proctor and Gamble Company
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Unilever PLC
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L'Oréal Group
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Giovanni Cosmetics
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Henkel AG & Co. KGaA
*Disclaimer: Major Players sorted in no particular order
