Market Size of Hair Relaxer Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 719.88 Million |
| Market Size (2029) | USD 889.83 Million |
| CAGR (2024 - 2029) | 4.33 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Middle East and Africa |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Hair Relaxer Market Analysis
The Hair Relaxer Market size is estimated at USD 719.88 million in 2024, and is expected to reach USD 889.83 million by 2029, growing at a CAGR of 4.33% during the forecast period (2024-2029).
The market is primarily driven by the rising consumer demand for hair styling products, including hair-straightening or relaxer products. The hair relaxants market has been steadily growing owing to the increasing influence of social media and television endorsements. The trend of social media influencers showcasing their hair styling regimens has been on the rise over the past few years, and both local and international hair product companies have been turning to influencers to increase their brand awareness and reach potential consumers.
Changing consumer dynamics, coupled with increasing product awareness, is supporting the growth of the market. The demand for organic and natural-label hair relaxant products has been growing due to elevated awareness about the harmful effects of the chemicals on hair.
The growing popularity of hair relaxants, especially among black women, to style or manage their hair, along with an increase in launches of advanced hair relaxer products for different textured hairs, are boosting the market growth globally. In addition, the rising spending power of consumers on styling products is further fueling market growth.
Hair Relaxer Industry Segmentation
Hair relaxers are usually creams or lotions applied on hair that make it easier to straighten and manage by chemically 'relaxing' the natural curls.
The Hair Relaxer Market is segmented by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels) and Geography (North America, Europe, South America, Asia-Pacific, and Middle-East and Africa). The report offers market size and values in (USD Million) during the forecast years for the above segments.
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| Online Retail Stores | |
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Hair Relaxer Market Size Summary
The hair relaxer market is experiencing steady growth, driven by increasing consumer demand for hair styling products, particularly those that straighten or relax hair. This demand is fueled by the influence of social media and television endorsements, where influencers showcase their hair styling routines, prompting both local and international brands to leverage these platforms for greater visibility and consumer reach. The market is also benefiting from a shift in consumer preferences towards organic and natural products, as awareness of the potential harmful effects of chemical-based relaxers grows. The popularity of hair relaxants, especially among black women, is on the rise, supported by the introduction of advanced products catering to various hair textures. This trend is further bolstered by the increasing disposable income of consumers, who are investing more in personal grooming and haircare products that enhance hair manageability and boost self-esteem.
In regions like the Middle East and Africa, the demand for high-quality hair relaxants is increasing as consumers prefer straight hair and seek salon-like experiences at home. The market is characterized by a high level of consolidation, with a few key players such as L'Oreal SA, Avlon Industries Inc., and Unilever dominating the landscape. These companies are focusing on product innovation and strategic partnerships to expand their market presence and offer consumer-oriented solutions, including organic and natural relaxers. The introduction of new products and systems, such as Avlon's Affirm Conditioning Relaxer System and Sofnfree's Infusions Relaxer System, highlights the ongoing innovation in the market. As the trend of unique hairstyles and long hair continues to grow, the hair relaxer market is poised for further expansion, driven by both consumer preferences and strategic industry developments.
Hair Relaxer Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Distribution Channel
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2.1.1 Supermarkets/Hypermarkets
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2.1.2 Convenience Stores
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2.1.3 Online Retail Stores
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2.1.4 Other Distribution Channels
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2.2 Geography
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2.2.1 North America
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2.2.1.1 United States
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2.2.1.2 Canada
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2.2.1.3 Mexico
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2.2.1.4 Rest of North America
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2.2.2 Europe
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2.2.2.1 Germany
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2.2.2.2 United Kingdom
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2.2.2.3 Russia
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2.2.2.4 France
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2.2.2.5 Spain
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2.2.2.6 Italy
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2.2.2.7 Rest of Europe
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2.2.3 Asia-Pacific
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2.2.3.1 China
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2.2.3.2 Japan
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2.2.3.3 Australia
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2.2.3.4 India
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2.2.3.5 Rest of Asia-Pacific
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2.2.4 South America
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2.2.4.1 Brazil
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2.2.4.2 Argentina
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2.2.4.3 Rest of South America
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2.2.5 Middle-East and Africa
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2.2.5.1 South Africa
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2.2.5.2 Saudi Arabia
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2.2.5.3 Rest of Middle-East and Africa
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Hair Relaxer Market Size FAQs
How big is the Hair Relaxer Market?
The Hair Relaxer Market size is expected to reach USD 719.88 million in 2024 and grow at a CAGR of 4.33% to reach USD 889.83 million by 2029.
What is the current Hair Relaxer Market size?
In 2024, the Hair Relaxer Market size is expected to reach USD 719.88 million.
