Market Share of Hair Relaxer Industry
The hair relaxer market is highly consolidated owing to the presence of fewer global, regional, and domestic players. The key players in the market are L'Oreal SA, Avlon Industries Inc., MacAndrews & Forbes, Unilever, and Jotoco Corp, among others. The market players are focusing on offering consumer-oriented hair relaxant products, such as organic and natural relaxers, for different textured hairs. Expansion, product innovation, partnership, and merger are the key competitive strategies adopted by the market players to boost the presence of their brand among consumers and to gain a significant share in the market.
Hair Relaxer Market Leaders
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Jotoco Corp.
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L'Oreal SA
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Laboratoire Native
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Avlon Industries, Inc.
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MacAndrews & Forbes
*Disclaimer: Major Players sorted in no particular order
