Hair Loss Treatment Products Market Trends

The market witnessed a rising number of millennials experiencing hair loss due to changing lifestyle patterns, hormonal disbalance, and increased stress levels among working-class women. According to the AMCP's (Academy of Managed Care Pharmacy) report in 2022, the prevalence of alopecia areata is increasing among females (0.25% - 0.27%) than males (0.14% - 0.17%). Thus, the increasing incidence of alopecia is further encouraging the players to innovate new products. For instance, in March 2022, Triple Hair Group Inc., a company specializing in the development of innovative treatments for alopecia, launched Plenty Natural, patented and clinically proven natural hair growth products for women. The natural ingredients in Plenty Natural products will prevent thinning and hair loss and stimulate hair growth. Moreover, the availability and affordability of hair treatment products, such as shampoo, conditioner, oil, foam, etc., supported by the development of online distribution channels, are playing critical roles in increasing spending on hair care products worldwide.

Additionally, the primary factor boosting the market for hair loss treatment products is the growing number of organizations that spread awareness and solutions for hair regrowth, like the National Alopecia Areata Foundation and the American Hair Loss Association. Various studies have depicted that more than 50% of the Indian and Chinese populations look for hair fall control products, including shampoos, conditioners, serums, and other product types in the overall hair care product range. It indicates strong demand for hair loss treatment products in these countries compared to others.