Market Trends of Hair Gel Industry
Burgeoning Appeal for Clean Lable Likely to Foster the Growth of the Market
- Consumers today are increasingly knowledgeable about the ingredients in the products they use on their hair. They are conscious of the potential adverse effects of components like parabens, sulfates, mineral oil, alcohol, and aluminum in haircare products. As a result, the demand for clean-label products has surged in the global market for hair gel. Many buyers now prefer one brand over another because of its clean-label ingredients, leading to an increased desire for organic and natural hair gel products.
- This trend has led to an escalating demand for hair care products like hair gel, resulting in an enhanced spending pattern in the hair care market, particularly for certified hair gel products. According to a study of 2,100 consumers by DSM Personal Care and Aroma HQ, Basel, conducted in 2021, 56% of consumers believed that active ingredient is more important than brand, package, or fragrance when making purchasing decisions.
- Sensitivity to certain ingredients has also led consumers to seek out fragrance-free and clean-label products. Companies have responded by launching clean-label products with plant-based and premium botanical ingredients, meeting the high demand for clean-label ingredients in the market. For example, Prose, a Brooklyn-based DTC beauty-tech brand, launched Custom Styling Gel in August 2022, exclusively designed for curls and coils. This gel is fueled by over 97% natural ingredients, including three-star components like Aloe Vera, Okra, and sea moss. The gel is free of alcohol and parabens, delivering excellent results without compromising its clean formula.
- In summary, the market for hair gel is experiencing a surge in demand for clean-label products with organic and natural ingredients. Companies are launching products that meet this demand by utilizing plant-based and premium botanical ingredients. As consumers become more ingredient-savvy, the demand for clean-label hair gel is expected to continue to rise in the future.
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Europe Holds the Largest Share
- The popularity of hair gel has surged in the region due to the growing interest in maintaining healthy hair and a presentable appearance. Products containing additional hair repair treatments are in high demand as customers tend to use artificial colors and dyes, which can be harmful to the hair. Therefore, customers compensate for this damage by using premium branded hair gel products for hair treatment.
- The region's robust retail infrastructure across various channels has also contributed to the growth of the hair gel market. In Spain, approximately 46% of cosmetic and fragrance items sold in 2021 came from the mass market channel, including retail outlets such as hypermarkets, supermarkets, and convenience stores. Pharmacies ranked second in the ranking. Additionally, more people are incorporating regular hair care regimes into their well-being routines.
- According to a survey sponsored by Oasis Dental Care in 2021, British women spend an average of GBP 95.94 on cosmetics each year and an additional GBP 162.52 on hair products, totaling GBP 10 billion annually. Men spend an average of GBP 85.99 annually on hair care. As a result, consumers in the region are seeking at-home hair care and grooming products that provide professional results for common hair issues such as frizz, damage, dullness, and unruliness.
- Hair gels are popular among consumers as they are simple to use and require no prior experience. Consequently, producers are likely to supply these items across Europe. Furthermore, the consumer's inclination towards beauty and hair styling products has created opportunities for hair gel market players.
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