Market Size of Hair Care Products Industry
| Study Period | 2019-2029 |
| Market Size (2024) | USD 91.01 Billion |
| Market Size (2029) | USD 107.54 Billion |
| CAGR (2024 - 2029) | 3.39 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Hair Care Products Market Analysis
The Hair Care Products Market size is estimated at USD 91.01 billion in 2024, and is expected to reach USD 107.54 billion by 2029, growing at a CAGR of 3.39% during the forecast period (2024-2029).
- Increased consumer concerns about scalp health and problems related to hair thinning, hair loss, dandruff, and sensitive scalp are driving the demand for specialist hair care products. Consumer inclination toward hair care products recommended by professionals is also strongly driving the market. Fashion trends among consumers demanding hair styling products further accelerate salon hair care sales.
- For instance, according to the Office for National Statistics (UK), in the second quarter of 2022, United Kingdom households spent approximately 1.74 billion British pounds on personal care salon services. The rising influence of Western culture and increased consumer awareness about fashion trends and celebrity styles are expected to boost the hair care market.
- Furthermore, the growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Conditioners and shampoos held a majority share of the organic hair care market due to their wide usage. A wide range of weather conditions in the country causing hair fall and hair damage problems are increasing the potential for external hair treatments. Anti-dandruff organic hair oils are also expected to register robust growth over the forecast period.
- The major players in the market are mainly focusing on innovative product launches to cater the consumer demands. For instance, The Himalaya Wellness Company launched two new shampoos in Rs 2 sachet form: Dandruff Control Aloe Vera Shampoo and Hair Fall Control Bhringaraja Shampoo. According to the company's claim, these shampoos are infused with natural ingredients that are carefully selected to provide effective hair care solutions.
Hair Care Products Industry Segmentation
Hair care is an overall term for hygiene and cosmetology involving the hair that grows from the human scalp hair.
The hair care products market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into shampoos, conditioners, hair loss treatment products, hair colorants, hair styling products, and other product types. Based on the distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, drug stores/pharmacies, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| Shampoo | |
| Conditioner | |
| Hair Loss Treatment Products | |
| Hair Colorants | |
| Hair Styling Products | |
| Other Products Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Drug Stores/ Pharmacies | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Hair Care Products Market Size Summary
The hair care products market is experiencing significant growth, driven by increasing consumer awareness and demand for specialized products addressing scalp health, hair thinning, and damage. The market is further propelled by the rising popularity of professional recommendations and fashion trends that emphasize hair styling. The influence of Western culture and celebrity styles, coupled with a growing preference for organic and natural ingredients, is reshaping consumer preferences. This shift is evident in the demand for organic shampoos and conditioners, which dominate the organic hair care segment due to their widespread use. The market is also witnessing a surge in the popularity of anti-dandruff organic hair oils, reflecting a broader trend towards natural solutions for hair care.
Regionally, the Asia-Pacific market is poised for rapid expansion, fueled by changing consumer dynamics, increased product awareness, and a growing millennial population. The migration to urban areas and rising female employment rates are contributing to the demand for hair care products in cities. Consumers in this region are increasingly avoiding synthetic ingredients, favoring products with natural components, which has bolstered the organic and herbal hair care sectors. Key players in the market are focusing on innovative product launches and sustainable practices to meet consumer demands and address environmental concerns. The competitive landscape is marked by significant investments in technology, promotions, and the introduction of natural product lines by leading companies such as Procter & Gamble, L'Oréal, and Unilever.
Hair Care Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Growing Appeal For Natural and Organic Hair Care Products
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1.1.2 Increased Consumer Spending on Hair Care Products
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1.2 Market Restraints
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1.2.1 Availability of Counterfeit Products
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Shampoo
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2.1.2 Conditioner
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2.1.3 Hair Loss Treatment Products
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2.1.4 Hair Colorants
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2.1.5 Hair Styling Products
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2.1.6 Other Products Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Specialty Stores
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2.2.3 Drug Stores/ Pharmacies
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Germany
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2.3.2.5 Russia
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2.3.2.6 Italy
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 India
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Hair Care Products Market Size FAQs
How big is the Hair Care Products Market?
The Hair Care Products Market size is expected to reach USD 91.01 billion in 2024 and grow at a CAGR of 3.39% to reach USD 107.54 billion by 2029.
What is the current Hair Care Products Market size?
In 2024, the Hair Care Products Market size is expected to reach USD 91.01 billion.
