Green IT Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Green Technology and Sustainability Market Growth and it is segmented by Type (Software and Service), End-user Vertical (Government, BFSI, IT and Telecom, Industrial, and Healthcare), and Geography. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Green IT Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Green IT Services Market Size

Green IT Services Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 28.07 Billion
Market Size (2030) USD 56.97 Billion
CAGR (2025 - 2030) 15.21 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Green IT Services Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Green IT Services Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Green IT Services Market Analysis

The Green IT Services Market size is estimated at USD 28.07 billion in 2025, and is expected to reach USD 56.97 billion by 2030, at a CAGR of 15.21% during the forecast period (2025-2030).

The green IT services landscape is experiencing a profound transformation driven by the rapid adoption of cloud computing and data center modernization. Cloud technology has become the backbone of sustainable IT infrastructure, with industry analysts projecting that cloud data centers will process approximately 94% of workloads. This shift has catalyzed the development of energy-efficient data centers and prompted major technology companies to reimagine their infrastructure designs. Companies are increasingly implementing virtualization technologies, software-defined networking, and advanced cooling systems to optimize resource utilization and enhance operational efficiency. The integration of artificial intelligence and machine learning for data center management has further accelerated this transformation, enabling predictive maintenance and automated resource allocation.


The industry is witnessing a surge in strategic partnerships and collaborative initiatives aimed at developing innovative sustainable solutions. Major technology providers are forming alliances with environmental consultancies and sustainability experts to create comprehensive green information technology frameworks. These partnerships are facilitating the development of advanced monitoring systems, sustainability reporting tools, and carbon accounting platforms. The emergence of specialized software solutions for environmental management and sustainability tracking has created new opportunities for service providers to expand their offerings and address evolving client needs.


Governments and enterprises worldwide are making significant investments in sustainable IT infrastructure development. A notable example is the South Korean government's 2022 agreement to develop a USD 100 million National Data Centre in Batam, demonstrating the growing commitment to sustainable digital infrastructure. Similar initiatives are being undertaken across various regions, with governments implementing policies to promote green IT data center development and sustainable IT practices. The private sector is responding by accelerating the adoption of green information technology and sustainable IT solutions, particularly in sectors such as banking, healthcare, and manufacturing.


The market is experiencing a significant shift toward service-based delivery models, with desktop virtualization and Software-as-a-Service (SaaS) emerging as key enablers of sustainable IT practices. Organizations are increasingly migrating from traditional on-premises solutions to cloud-based services, reducing hardware requirements and energy consumption. This transition is accompanied by the rise of green IT services, where providers offer comprehensive sustainability monitoring and optimization services. The integration of edge computing with green information technology practices is creating new possibilities for efficient resource utilization and reduced environmental impact, particularly in data-intensive applications and IoT deployments.

Segment Analysis: By Type

Software Segment in Green IT Services Market

The Software segment continues to dominate the green IT services market, holding approximately 56% of the market share in 2024. This significant market position is driven by the increasing adoption of green IT software solutions that help organizations identify weak points, prioritize actions, and analyze key performance indicators to improve environmental performance. These software solutions are becoming increasingly crucial as organizations worldwide focus on reducing their carbon footprint through efficient resource utilization. The segment's growth is particularly strong in areas such as energy consumption monitoring, carbon footprint analysis, and sustainability reporting tools. Major technology companies are actively developing and implementing these software solutions to help their clients achieve their sustainability goals while optimizing operational efficiency. The software segment's dominance is further reinforced by the rising demand for cloud-based environmental management systems and carbon planning tools that enable organizations to make data-driven decisions about their sustainability initiatives.

Market Analysis of Green IT Services Market: Chart for By Type

Services Segment in Green IT Services Market

The Services segment is emerging as the fastest-growing segment in the green technology services market, projected to grow at approximately 12% during the forecast period 2024-2029. This rapid growth is attributed to the increasing demand for specialized consulting, implementation, and management services related to green IT initiatives. Organizations are increasingly seeking expert guidance to design, implement, and maintain their sustainability programs, driving the demand for professional services. The segment is witnessing particularly strong growth in areas such as design and consulting services, customized education, and complex system integrations. Service providers are expanding their offerings to include holistic solutions that cover various aspects from planning and designing to complex integrations in the industry. The shift towards as-a-service models is further accelerating this growth, as organizations prefer operational expenditure over capital expenditure for their green IT initiatives. This trend is particularly evident in the increasing adoption of Energy-as-a-Service (EaaS) models and other subscription-based service offerings.

Segment Analysis: By End-User Vertical

Industrial Segment in Green IT Services Market

The industrial sector dominates the Green IT Services market, commanding approximately 39% of the market share in 2024. This significant market position is driven by the sector's extensive deployment of energy-efficient data centers, cloud computing solutions, and sustainable IT infrastructure. Industrial facilities, being the largest energy-consuming sectors globally, are increasingly adopting green IT solutions for demand-side management and optimization of resource usage. The segment's prominence is further strengthened by various sustainability initiatives across manufacturing, mining, and process industries, where companies are implementing digital solutions to monitor and reduce their carbon footprint while improving operational efficiency.

Healthcare Segment in Green IT Services Market

The healthcare segment is emerging as the fastest-growing vertical in the Green IT Services market, with an expected growth rate of approximately 14% during 2024-2029. This rapid growth is primarily driven by the increasing adoption of Electronic Medical Records (EMRs), telemedicine platforms, and virtual collaboration tools that align with sustainability goals. Healthcare organizations are actively implementing server virtualization in their data centers to reduce physical hardware costs and carbon footprint. The segment's growth is further accelerated by the rising focus on sustainable healthcare infrastructure and the implementation of energy-efficient IT solutions across medical facilities worldwide.

Remaining Segments in End-User Vertical

The other significant segments in the Green IT Services market include IT & Telecom, BFSI, Government, and other end-user verticals. The IT & Telecom sector is particularly notable for its implementation of energy-efficient networks and sustainable data center operations. The BFSI sector is focusing on sustainable banking practices and green financial technologies. Government organizations are implementing comprehensive digital transformation initiatives with environmental sustainability at their core. These segments collectively contribute to the market's growth by implementing various green IT initiatives, from cloud computing to energy-efficient infrastructure, all aimed at reducing their environmental impact while improving operational efficiency.

Green IT Services Market Geography Segment Analysis

Green IT Services Market in North America

North America continues to dominate the global green information technology services landscape, commanding approximately 37% of the market share in 2024. The region's leadership position is primarily driven by stringent environmental regulations and a strong focus on corporate sustainability initiatives. Major technology companies in the United States and Canada are actively implementing advanced energy-efficient solutions, particularly in their data center operations. The region's robust digital infrastructure, combined with increasing adoption of cloud computing and virtualization technologies, has created a fertile ground for green IT services innovations. Government initiatives promoting environmental sustainability and carbon footprint reduction have further accelerated market growth. The presence of leading technology vendors and early adoption of emerging green technologies has established North America as a benchmark for global green IT implementation. Additionally, the growing emphasis on renewable energy sources for powering IT infrastructure and the increasing awareness among enterprises about environmental responsibility have strengthened the market's foundation in this region.

Market Analysis of Green IT Services Market: Forecasted Growth Rate by Region

Green IT Services Market in Europe

Europe has demonstrated remarkable progress in the green technology and sustainability market, achieving approximately 9% annual growth between 2019 and 2024. The region's commitment to environmental sustainability is deeply embedded in its regulatory framework and business practices. The European Union's aggressive climate action policies and digital transformation initiatives have created a strong ecosystem for green IT services. The region's focus on renewable energy integration with IT infrastructure has set new benchmarks for sustainable technology implementation. European businesses are increasingly embracing cloud-based solutions and energy-efficient data center operations, driving substantial market growth. The emphasis on circular economy principles in IT asset management and disposal has further strengthened the market's foundation. The region's collaborative approach between government bodies, technology providers, and enterprises has created a robust framework for sustainable IT practices. Moreover, the growing focus on green data centers and sustainable cloud computing solutions has positioned Europe as a key innovator in the global green IT landscape.

Green IT Services Market in Asia-Pacific

The Asia-Pacific region is emerging as a dynamic growth center for green information technology services, with projections indicating a robust growth rate of approximately 12% during 2024-2029. The region's rapid digital transformation, coupled with increasing environmental awareness, has created significant opportunities for green IT solutions. Countries across the region are implementing comprehensive sustainability frameworks, particularly in their technology sectors. The growing adoption of cloud computing, coupled with investments in energy-efficient data centers, is reshaping the IT landscape in Asia-Pacific. Major economies in the region are implementing strict environmental regulations, driving businesses to adopt sustainable IT practices. The increasing focus on reducing carbon emissions in the technology sector has led to innovative green IT solutions. Rising awareness about environmental sustainability among businesses and government organizations has created a strong demand for green IT services. Furthermore, the region's rapid industrialization and digital advancement have positioned it as a crucial market for sustainable technology solutions.

Green IT Services Market in Latin America

Latin America is experiencing a significant transformation in its approach to green IT services, driven by increasing environmental consciousness and regulatory developments. The region's growing digital infrastructure and rising awareness about sustainable technology practices are creating new opportunities for market expansion. Countries across Latin America are implementing comprehensive environmental policies that encourage the adoption of green IT solutions. The region's businesses are increasingly recognizing the importance of sustainable IT practices in their operations. Growing investments in digital infrastructure, coupled with environmental considerations, are shaping the market landscape. The emergence of local technology providers specializing in sustainable solutions has strengthened the market's foundation. Additionally, increasing collaboration between international technology providers and local enterprises is facilitating knowledge transfer and adoption of best practices in green IT implementation. The region's focus on renewable energy integration with IT infrastructure is creating new possibilities for sustainable technology solutions.

Green IT Services Market in Middle East & Africa

The Middle East & Africa region is witnessing a gradual but significant shift towards green IT services, driven by increasing environmental awareness and digital transformation initiatives. The region's focus on sustainable development has created new opportunities for green IT solution providers. Government initiatives promoting environmental sustainability in the technology sector are shaping market growth. The increasing adoption of cloud computing and digital solutions has created a foundation for sustainable IT practices. Major economies in the region are implementing comprehensive frameworks for environmental sustainability in their technology sectors. The growing emphasis on reducing carbon emissions in IT operations is driving innovation in sustainable solutions. Rising awareness about environmental responsibility among businesses is creating new opportunities for market expansion. The region's commitment to digital transformation, coupled with environmental considerations, is expected to drive sustained growth in the green IT services market.

Green IT Services Industry Overview

Top Companies in Green IT Services Market

The green IT services market features prominent players like IBM, Accenture, Johnson Controls, SAP SE, Schneider Electric, and Enablon leading the innovation curve. These companies are actively developing comprehensive sustainability solutions spanning energy management, emissions tracking, waste reduction, and environmental compliance software. The market is characterized by continuous product development focused on cloud-based platforms, AI-driven analytics, and IoT integration for enhanced environmental monitoring. Companies are pursuing strategic partnerships to strengthen their technological capabilities and expand their service portfolios, particularly in areas like data center optimization and renewable energy integration. There is also a strong emphasis on developing industry-specific solutions while maintaining scalability across different enterprise sizes and sectors. Market leaders are increasingly focusing on providing end-to-end sustainability services that combine consulting, implementation, and ongoing support to create more value for customers.

Dynamic Market with Strong Growth Potential

The green IT services market exhibits a mix of large multinational technology conglomerates and specialized environmental software providers competing for market share. The larger players leverage their extensive global presence, established customer relationships, and comprehensive service portfolios to maintain their dominant positions, while specialized firms focus on developing niche solutions for specific environmental challenges or industry verticals. The market is experiencing ongoing consolidation through strategic acquisitions, as evidenced by moves like Wolters Kluwer's acquisition of Enablon and Cority's acquisition of Enviance, reflecting a trend toward creating more comprehensive environmental management platforms. These consolidations are driven by the need to acquire new technologies, expand geographic reach, and enhance service capabilities.


The competitive landscape is further shaped by increasing collaboration between technology providers, consulting firms, and industry specialists to create more integrated solutions. Market participants are forming strategic alliances to combine their respective strengths in technology, domain expertise, and market access. The emergence of cloud-based solutions has lowered entry barriers for new players, although establishing credibility and building a significant customer base remains challenging. Regional players are also gaining prominence by offering localized solutions that address specific regulatory requirements and market needs in their respective geographies.

Innovation and Adaptability Drive Market Success

Success in the green information technology services market increasingly depends on providers' ability to deliver scalable, customizable solutions that address evolving environmental regulations and corporate sustainability goals. Companies must invest in continuous innovation to incorporate emerging technologies like artificial intelligence, machine learning, and advanced analytics into their solutions while ensuring ease of integration with existing enterprise systems. Market leaders are focusing on developing industry-specific expertise and solutions while maintaining the flexibility to adapt to changing customer needs and regulatory requirements. Building strong partnerships with technology providers, industry associations, and regulatory bodies has become crucial for maintaining competitive advantage and ensuring solution relevance.


For new entrants and smaller players, success lies in identifying and focusing on specific market niches or underserved geographic regions while building strong technical capabilities and industry expertise. Companies must develop robust data security measures and ensure compliance with various international environmental standards to build trust with potential customers. The ability to provide comprehensive support services, including implementation assistance, training, and ongoing maintenance, is becoming increasingly important for market success. Future growth opportunities will likely emerge from the development of specialized solutions for emerging environmental challenges and the ability to serve small and medium-sized enterprises with cost-effective solutions. The latest green IT trends indicate a shift towards more integrated and adaptive solutions that can cater to diverse organizational needs.

Green IT Services Market Leaders

  1. IBM Corporation

  2. Johnson Controls

  3. SAP SE

  4. Accenture PLC

  5. Schneider Electric SE

  6. *Disclaimer: Major Players sorted in no particular order
Green IT Services Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Green IT Services Market News

  • April 2022 - Huawei proposed the "Green and Low Carbon" concept at the Huawei Global Analyst Summit (HAS) 2022 for its Huawei CloudFabric 3.0 Hyper-Converged Data Center Network (DCN) Solution in order to use lossless networks to improve computing efficiency and reduce computing footprint and embrace green computing.
  • February 2022 - Super Micro Computer, Inc. (SMCI), a high-performance computing, storage, networking solutions, and green computing technology, unveiled a new short-depth multi-node system designed and optimized for 5G, IoT, and Edge applications. It is designed for environments where high-density computing and I/O are required in a small form factor or field locations, such as at the base of cell towers or high-traffic areas.

Green IT Services Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of COVID-19 impact on the industry
  • 4.5 MARKET DYNAMICS
  • 4.6 Market Drivers
    • 4.6.1 Increasing Environmental Concerns and Growing Focus on Reducing Carbon Footprints
    • 4.6.2 Strengthening Government Regulations
  • 4.7 Market Restraints
    • 4.7.1 Managing Variable Energy and Resource Demands

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By End-user Vertical
    • 5.2.1 Government
    • 5.2.2 BFSI
    • 5.2.3 IT and Telecom
    • 5.2.4 Industrial
    • 5.2.5 Healthcare
    • 5.2.6 Other End-user Verticals
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Latin America
    • 5.3.5 Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IBM Corporation
    • 6.1.2 Accenture PLC
    • 6.1.3 Johnson Controls
    • 6.1.4 SAP SE
    • 6.1.5 Schneider Electric SE
    • 6.1.6 Enablon Sa
    • 6.1.7 Accuvio Sustainability Software
    • 6.1.8 Dakota Software Corp
    • 6.1.9 Enviance Inc.
  • *List Not Exhaustive

7. INVESTMENT ANALYSIS

8. FUTURE OF THE MARKET

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Green IT Services Industry Segmentation

Green IT, also called green computing, is the study where the resources are used efficiently. It helps the manufacturers and encourages IT departments (in government, BFSI, industrial, and others) to produce environment-friendly products and to consider more virtualization, power management, and proper recycling habits.

The Green IT Services Market is segmented by Type (Software, Service), End-user Vertical (Government, BFSI, IT, and Telecom, Industrial, Healthcare), and Geography. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Type Software
Services
By End-user Vertical Government
BFSI
IT and Telecom
Industrial
Healthcare
Other End-user Verticals
By Geography North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Need A Different Region or Segment?
Customize Now

Green IT Services Market Research FAQs

How big is the Green IT Services Market?

The Green IT Services Market size is expected to reach USD 28.07 billion in 2025 and grow at a CAGR of 15.21% to reach USD 56.97 billion by 2030.

What is the current Green IT Services Market size?

In 2025, the Green IT Services Market size is expected to reach USD 28.07 billion.

Who are the key players in Green IT Services Market?

IBM Corporation, Johnson Controls, SAP SE, Accenture PLC and Schneider Electric SE are the major companies operating in the Green IT Services Market.

Which is the fastest growing region in Green IT Services Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Green IT Services Market?

In 2025, the North America accounts for the largest market share in Green IT Services Market.

What years does this Green IT Services Market cover, and what was the market size in 2024?

In 2024, the Green IT Services Market size was estimated at USD 23.80 billion. The report covers the Green IT Services Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Green IT Services Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Green IT Services Market Research

Mordor Intelligence provides a comprehensive analysis of the green IT services market. We leverage our extensive expertise in green information technology research and consulting. Our latest report examines the evolving landscape of green technology services. It also explores their integration with the expanding software as a service market. The analysis offers detailed insights into technology growth statistics and emerging trends in the green technology and sustainability market. This information is available in an easy-to-read report PDF format for download.

The report offers stakeholders crucial insights into the sustainability market size and technology growth rate. These insights enable informed decision-making in this rapidly evolving sector. Our research methodology incorporates tech industry growth statistics and examines regional variations across global markets. The comprehensive coverage includes a detailed analysis of green IT implementation strategies, sustainability initiatives, and technological innovations. This provides valuable insights for businesses looking to enhance their environmental performance while maintaining a competitive advantage in the digital age.