Greece Telecom Market Size (2024 - 2029)

The Greece telecom market is experiencing growth driven by the increasing demand for high-speed connectivity and significant investments in 5G infrastructure. The market's expansion is supported by the rising population and the widespread adoption of mobile services. Government initiatives, including regulatory reforms and investment incentives, aim to enhance the telecom sector, promoting competition and attracting operators. The development of Very High-Capacity Networks and 5G coverage is crucial, although the country must focus on strengthening its mobile and fixed broadband services. Intense competition among telecom providers may impact profit margins, necessitating ongoing investment in infrastructure and technology.

Market Size of Greece Telecom Industry

Greece Telecom Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 4.57 Billion
Market Size (2029) USD 5.11 Billion
CAGR (2024 - 2029) 2.23 %
Market Concentration High

Major Players

Greece Telecom Market Major Players

*Disclaimer: Major Players sorted in no particular order

Greece Telecom Market Analysis

The Greece Telecom Market size is estimated at USD 4.57 billion in 2024, and is expected to reach USD 5.11 billion by 2029, growing at a CAGR of 2.23% during the forecast period (2024-2029).

  • The increasing demand for high-speed connectivity services and higher investments in 5G infrastructure are driving the growth of the telecom market in Greece. For instance, Ookla’s data revealed that the median mobile internet connection speed in Greece increased by 8.79 Mbps, which represented a 16.7% rise in the twelve months leading up to the start of 2023. Additionally, Ookla’s data showed that fixed internet connection speeds in Greece increased by 10.94 Mbps, reflecting a 34.3% increase during the same period.
  • The growth of the telecom industry is primarily attributed to the increasing population and the widespread adoption of mobile phones that support 3G, 4G, and 5G services across the country. For instance, in May 2024, Grid Telecom and Quadrivium partnered to establish a new cable landing station (CLS) in Chania, located on the northern coast of Crete. This facility will provide infrastructure for the secure landing and operation of subsea optical fiber cable systems in Crete. The services will include housing for power feeding, subsea line terminating equipment, and other essential equipment for interconnecting and peering optical, Ethernet, and IP data traffic.
  • Additionally, in June 2024, Vodafone Greece agreed to acquire 72.7% of the share capital of Hellas Online SA (HOL) from Intracom Group and World Equities Investments Holdings SA (WEI) for EUR 72.7 million. The transaction is subject to several conditions, including antitrust clearance by the relevant authorities.
  • The government of Greece has launched initiatives to promote the development of the telecom sector. These initiatives include regulatory reforms, investment incentives, and promoting competition to attract telecom operators and stimulate investment in telecom infrastructure. For instance, according to ITA, Greece plans to invest USD 176 million in the development of 5G networks, USD 1.43 billion in the digital transformation of the public sector, and an additional USD 413 million in the digitalization of businesses, aiming to integrate digital technologies into SMEs.
  • Furthermore, the government of Greece has implemented broadband subsidy programs to promote the deployment of high-speed internet in underserved areas and stimulate the adoption of broadband services. For instance, the National Broadband Plan 2021-2027, introduced before the pandemic, advocates for utilizing fixed very high capacity and 5G networks.
  • Moreover, under the EU Smart Readiness Program, buildings that qualified for funding had to be located in areas where fiber-optic networks with a capacity of 1 Gbps had been installed or were planned for installation by 2026.
  • Greece has shown advancements in Very High-Capacity Networks (VHCN) and 5G coverage. However, the nation must prioritize bolstering its mobile and fixed broadband services. Over the next decade, establishing robust fiber optic and 5G networks will be pivotal. Moreover, intense competition among telecom providers can pressure profit margins and require continued investment in infrastructure and technology to stay competitive.

Greece Telecom Industry Segmentation

Telecom or telecommunication is the long-range transmission of information by electromagnetic means. The Greece telecom market includes in-depth trend analysis based on connectivity, such as fixed networks, mobile networks, and telecom towers. Telecom services are divided into voice services (wired and wireless), data and messaging services, and OTT and pay-TV services. Several factors, including an increasing demand for 5G, are likely to drive the adoption of telecom services.

The market sizes and forecasts regarding value (USD) for all the above segments are provided.

By Services
Voice Services
Wired
Wireless
Data and Messaging Services
OTT and PayTV Services
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Greece Telecom Market Size Summary

The Greek telecom market is poised for steady growth, driven by increasing demand for high-speed connectivity and significant investments in 5G infrastructure. The sector is experiencing a surge in mobile and fixed broadband services, supported by the widespread adoption of smartphones and advanced mobile technologies like 3G, 4G, and 5G. Government initiatives, including regulatory reforms and financial incentives, are fostering competition and attracting telecom operators to invest in infrastructure development. The establishment of new cable landing stations and strategic acquisitions, such as Vodafone Greece's acquisition of Hellas Online SA, are further enhancing the market landscape. These developments are complemented by the government's commitment to digital transformation and broadband expansion, aiming to integrate digital technologies across various sectors and improve connectivity in underserved areas.

The competitive landscape of the Greek telecom industry is characterized by major players like Cosmote, Nova, and Vodafone, who are actively expanding and upgrading their network infrastructures to meet the growing demand for mobile data. The introduction of 5G networks and fiber-optic systems is enabling telecom operators to offer faster data speeds and improved services, catering to the rising popularity of data-intensive applications such as video streaming and online gaming. Strategic partnerships, innovations, and acquisitions are key strategies employed by these companies to enhance their service offerings and maintain a competitive edge. As the market continues to evolve, the focus on expanding very high-capacity networks and enhancing digital connectivity remains a priority, supported by both private investments and government initiatives.

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Greece Telecom Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Ecosystem Analysis

    3. 1.3 Industry Attractiveness- Porter's Five Force Analysis

      1. 1.3.1 Bargaining Power of Buyers/Consumers

      2. 1.3.2 Bargaining Power of Suppliers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Assessment of the Macro Economic Factors on the Market

    5. 1.5 Regulatory Landscape in Greece

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Services

      1. 2.1.1 Voice Services

        1. 2.1.1.1 Wired

        2. 2.1.1.2 Wireless

      2. 2.1.2 Data and Messaging Services

      3. 2.1.3 OTT and PayTV Services

Greece Telecom Market Size FAQs

The Greece Telecom Market size is expected to reach USD 4.57 billion in 2024 and grow at a CAGR of 2.23% to reach USD 5.11 billion by 2029.

In 2024, the Greece Telecom Market size is expected to reach USD 4.57 billion.

Greece Telecom Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)