Graphic Design Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 54.35 Billion |
| Market Size (2029) | USD 72.34 Billion |
| CAGR (2024 - 2029) | 5.89 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Graphic Design Market Analysis
The Graphic Design Market size is estimated at USD 54.35 billion in 2024, and is expected to reach USD 72.34 billion by 2029, at a CAGR of 5.89% during the forecast period (2024-2029).
- Designers are increasingly prioritizing visuals that encompass a wider array of identities, spanning diverse races, genders, and abilities. This shift underscores the growing emphasis on inclusivity in design, transitioning from generic portrayals to imagery that is both authentic and relatable.
- A survey conducted in 2023 by "Don't Do It Yourself." revealed that 75% of clients gauge a business's credibility through its web design. This underscores the pivotal role graphic design plays in fostering brand trust. Furthermore, visual content holds paramount importance, with nearly 60.8% of digital marketers asserting that visuals are the cornerstone of effective marketing strategies.
- Tools such as automated image resizing, AI image generators, background removal, and color correction liberate users from monotonous tasks, allowing them to concentrate on the broader vision. Take Adobe Sensei, for instance: this AI companion, driven by machine learning, is designed to enhance the creative workflow. It accelerates tasks, tailors experiences, and unveils previously unimagined possibilities, all seamlessly integrated within Adobe's suite of applications.
- Color clashing has long been a staple in graphic design. Yet, as brands increasingly align with the AA WCAG Web Content Accessibility Guidelines for color contrast, 2024 is poised to showcase an even bolder palette. Expect to see a surge in clashing and contrasting colors, featuring bold, vibrant, and distinctive hues.
- Graphic designers are now weaving heatmap-inspired color gradients and textures into their creations. This not only crafts visually captivating patterns but also elevates data visualization to an art form. Such innovations are set to meet a burgeoning market demand.
- One of the foremost challenges designers grapple with is managing client expectations. Communication barriers often lead to misalignments regarding project objectives and deliverables. To navigate this, it's crucial to educate clients about the design journey and cultivate a spirit of collaboration for optimal results.
- In the wake of COVID-19, the graphic design market has witnessed a transformative journey, marked by both hurdles and avenues for growth. With businesses pivoting to the online realm, there was a notable uptick in demand for digital design services, encompassing website design, social media graphics, and email marketing endeavors. However, the market's influx of new designers has heightened competition, exerting pressure on pricing and, consequently, on the profitability of seasoned designers.
Graphic Design Market Trends
SMEs to Hold Significant Growth
- Investing in graphic design is crucial for enhancing business performance. In today's tech-savvy era, captivating graphic visuals are key to maintaining market interest, especially for small businesses.
- According to a survey by 'myMarketing Incorporated', around 80% of small business owners deem graphic design as either very important or moderately important to their success. Additionally, 67% believe its importance will surge significantly over the next five years.
- Effective marketing materials, bolstered by quality graphic design, can drive higher conversions and sales. For example, businesses prioritizing top-notch graphic design witness elevated engagement rates and enhanced customer perceptions. Studies reveal that 75% of consumers base their opinions of a business on its website's visual appeal.
- Even before the pandemic, online shopping was gaining traction. Yet, the health crisis underscored its advantages. For small businesses, compelling graphic design is essential to bolster digital ads. A business's design should be both informative and captivating. Notably, many SMEs favor blue and green hues in their graphic designs.
- Email marketing stands out as a potent tool for marketers. It offers a direct, personal touchpoint with the audience, right on their mobile devices. The primary aim of email marketing is to entice recipients to open the email, making the headline crucial. Once opened, the content should seamlessly integrate with the email's design, guiding the reader to the landing page.
- For SMEs, brand awareness is paramount. Such recognition can significantly influence purchasing decisions and foster brand loyalty. Through various design applications, graphic design enhances brand identity, making it more memorable and recognizable to consumers.
North America is Expected to Hold a Major Share of the Market
- North America's graphic design market stands as a pivotal segment of the global industry, fueled by robust demand across various sectors. This market flourishes on a unique blend of creativity and rich cultural influences. Renowned for its avant-garde techniques, North America places a pronounced emphasis on technology, continually shaping its design trends.
- In the U.S., approximately 204,040 graphic designers are actively employed. Notably, around 90% of these professionals operate as freelancers, underscoring a pronounced shift towards independent work. The Bureau of Labor Statistics anticipates a 3.3% growth in employment for graphic designers from 2022 to 2032, translating to an estimated 8,900 new job openings during this decade.
- The SME sector plays a pivotal role, significantly driving demand as these enterprises increasingly value effective branding and marketing. In the U.S., there are 33,185,550 small businesses, collectively employing 61.7 million Americans, which accounts for 46.4% of the private sector workforce (source: The Office of Advocacy).
- Prominent brands have historically embraced minimalism to evoke simplicity and sophistication. This design approach emphasizes order and clean lines. Recently, McDonald’s has rolled out ad campaigns that prominently feature traditional minimalist design elements.
- Graphic designers are advancing their data visualization techniques to craft compelling narratives and engage audiences. NASA boasts a dedicated branch for data visualization. Their Scientific Visualization Studio collaborates with scientists, ensuring the American public grasps NASA’s endeavors. These designs adeptly convey vast amounts of information in a swift, user-friendly manner, a trait poised to gain even greater significance. Given these dynamics, the market is set to witness substantial demand in the coming years.
Graphic Design Industry Overview
The Graphic Design market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key players include ArtVersion, Max Media Group, Bates Design Inc., and others.
The market is poised for continued growth, driven by the increasing importance of digital content and branding solutions. With its significance in the market and ongoing demand from small businesses, graphic designers are well-positioned to thrive in this dynamic environment. However, they must navigate challenges related to competition and technological advancements to capitalize on emerging opportunities effectively.
Graphic Design Market Leaders
-
ArtVersion
-
Max Media Group
-
Bates Design Inc.
-
VerdanaBold
-
Pentagram Inc.
*Disclaimer: Major Players sorted in no particular order
Graphic Design Market News
- July 2024: Adobe announced breakthrough innovations in its industry leading professional design apps Adobe Illustrator and Adobe Photoshop that accelerate everyday creative workflows and give creators more control. From ideation to production, the new release of Illustrator unlocks new ways for pro designers and illustrators to more easily and quickly bring their vision to life across brand graphics, logos and icons, product packaging, marketing deliverables, pattern creation and beyond.
- September 2024: PepsiCo introduced a new visual design for 7UP as part of this global refresh with bright colors and minimalistic aesthetics. The restaged 7UP VIS represents a frame of mind and style that encompasses all that is refreshing, distinctive, and modern.
Graphic Design Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of macroeconomic trends
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Rising Demand for Digital Content
5.1.2 Expansion of Branding and Advertising Initiatives
5.2 Market Restraints
5.2.1 High Competition and Price Sensitivity
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Logo & Brand Identity
6.1.2 App & Digital Design
6.1.3 Advertising
6.1.4 Clothing & Merchandise
6.1.5 Packaging & Label
6.1.6 Book& Magazine
6.1.7 Other Types
6.2 By Platform
6.2.1 Online Design
6.2.2 Offline Design
6.3 By End-users
6.3.1 SMEs
6.3.2 Large Enterprises
6.3.3 Government
6.4 By Geography
6.4.1 North America
6.4.2 Europe
6.4.3 Asia
6.4.4 Australia and New Zealand
6.4.5 Latin America
6.4.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 ArtVersion
7.1.2 Max Media Group
7.1.3 Bates Design Inc.
7.1.4 VerdanaBold
7.1.5 Pentagram Inc.
7.1.6 ManyPixels Inc.
7.1.7 Huge, LLC
7.1.8 Duck.Design Inc.
7.1.9 DesignCrowd Inc.
7.1.10 Design Pickle Inc.
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Graphic Design Industry Segmentation
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives.The revenue model for graphic design encompasses various strategies that professionals can adopt to generate income.
The graphic design market is segmented by type (logo & brand identity, app & digital design, advertising, clothing & merchandise, packaging & label, book & magazine, other types), platform (online design, offline design), end-users (smes, large enterprises, government), geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | |
| Logo & Brand Identity | |
| App & Digital Design | |
| Advertising | |
| Clothing & Merchandise | |
| Packaging & Label | |
| Book& Magazine | |
| Other Types |
| By Platform | |
| Online Design | |
| Offline Design |
| By End-users | |
| SMEs | |
| Large Enterprises | |
| Government |
| By Geography | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Graphic Design Market Research FAQs
How big is the Graphic Design Market?
The Graphic Design Market size is expected to reach USD 54.35 billion in 2024 and grow at a CAGR of 5.89% to reach USD 72.34 billion by 2029.
What is the current Graphic Design Market size?
In 2024, the Graphic Design Market size is expected to reach USD 54.35 billion.
Who are the key players in Graphic Design Market?
ArtVersion, Max Media Group, Bates Design Inc., VerdanaBold and Pentagram Inc. are the major companies operating in the Graphic Design Market.
Which is the fastest growing region in Graphic Design Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Graphic Design Market?
In 2024, the North America accounts for the largest market share in Graphic Design Market.
What years does this Graphic Design Market cover, and what was the market size in 2023?
In 2023, the Graphic Design Market size was estimated at USD 51.15 billion. The report covers the Graphic Design Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Graphic Design Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Graphic Design Industry Report
Statistics for the 2024 Graphic Design market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Graphic Design analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
