Market Trends of Global Grapeseed Extract Industry
This section covers the major market trends shaping the Grapeseed Extract Market according to our research experts:
Increasing Demand for Grapeseed Extract in Pharmaceutical Industry
The grape seed extract is usually included in nutritional supplements as it is a more economical way of gaining plant-based antioxidants. Such supplements are available for different purposes, such as beauty, cardiovascular support, and improving vision. Companies are investing in product innovation to compete in this product segment. For instance, Bluebonnet Nutrition Corporation launched a super fruit grape seed extract derived from Champagne grape seeds in France. Moreover, most of the dietary and nutraceutical supplements contain the powdered form of grape seed extracts as consumers prefer this form as it is affordable and very convenient to use. U.K.-based company Bulk Powder launched seed extract powder made from red grapes, which can be consumed by gluten- and lactose-intolerant consumers.
North America Holds the Largest Market Share
Growing consumer awareness regarding following a medicine-free lifestyle is a key factor driving the market. Consumer spending on health, fitness, and wellness has increased tremendously in recent years. The increasing usage of natural/organic personal care products and dietary food supplements has created a significant demand for grape seed extracts in North America. The strong foothold of processing firms in the U.S. is also anticipated to propel the market growth. Furthermore, in countries like Canada, improvement in the economy and favorable shifts in consumer preferences have helped boost the demand for natural food antioxidants in the country. Also, due to unfavorable climatic conditions in the country, the food is preserved for a longer period, with a higher shelf-life, which in turn, propelling the grapeseed extract market growth.
