Market Trends of Grain Mill Products Industry
Rising Demand for Functional Flours
Rising awareness of the potential health benefits offered by functional flours has increased the demand for these products in recent years. In addition to enhanced nutritional value, these flours offer improved moisture retention, versatility, flavor, texture, and mouthfeel, usually associated with premium products. Manufacturers have identified the increased demand for such products and have intensified the trade of functional flours across the globe. Overweight or obese people account for two-thirds of the population in the countries like the United States. Obesity is caused by a combination of factors, including genetics, lifestyle choices, metabolism, and food. According to the Ministry of Health (Mexico), in 2021, the age category with the highest prevalence of overweight and obesity in Mexico was the group of adults aged 20 years and older. That year, approximately 72.4 percent of adult respondents were estimated to suffer from being overweight or obese.
Consumption of fortified flour impacts the body's iron level, folic acid, Vitamin B12, etc. With the help of fortified flour, companies tackle nutrition issues globally and build a sustainable business model. The grain mill products market has recently been driven by demand for bakery products, for example, biscuits fortified with whey protein isolate. These types of biscuits are popular among health-conscious people who are involved in rigorous exercise and need a healthy quick snack. In the future years, fortified flour products are expected to be driven by increased demand for sugar-free and low-calorie goods, rising obesity rates throughout the world, and a growing focus on health and wellness. A rising understanding of ingredients and changing lifestyles are more significant factors predicted to boost demand for fortified flour.
North America Holds a Prominent Share in The Market
The rise in demand for bakery and bread products and growing awareness regarding gluten-free food are driving the market for grain mill products in this region. The demand for bakery products that can be rapidly prepared at home or grabbed on the go has increased in the United States due to the busy lives of individuals and their desire for quick and simple meals. Furthermore, the growing working population and improving consumer lifestyles have enhanced the consumption of ready-to-eat (RTE) food products such as healthy bread, pizza rolls, chicken puffs, and muffins. In July 2022, the American Bakers Association reported that 84% of Americans consider it acceptable to occasionally treat themselves to baked goods like cookies, cupcakes, doughnuts, or pie. American Gen Z and Millennial customers preferred baked goods, including pizza, flatbreads, wraps, and tortillas. According to the American Bakers Association, almost 90% have purchased a selection of these products.
The rest of the North American population is becoming increasingly urbanized, increasing demand for convenience foods, including bakery products. The market is expanding due to the convenience offered in terms of time savings and the low effort required for meal preparation. The focus on health is designed to correspond with introducing products with whole grains, high fiber, or other beneficial nutrients. Many urban regions have busy lifestyles and seek quick, easy, affordable food options. Consumers' preference for healthful eating is proliferating, increasing demand for grain mill products.
