Market Size of Global Women Active Wear Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.72 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Women Activewear Market Analysis
The women's activewear market is projected to witness a CAGR of 5.72% over the next five years.
The women's activewear market is growing at a significant growth rate due to the rising awareness among younger female adults, who are becoming more health-conscious and seeking out fitness and wellness activities such as gymming, sports, and yoga. Additionally, women's only gyms are gaining popularity across the world, with more women showing interest in physical activities. Several female-only fitness studios are sprouting across the world, intending to deliver effective exercises and dietary regimens to women of various ages and fitness levels in one location. This has increased women's participation in athleisure activities and gyms, thus driving the sales of women's activewear market. For instance, according to Clearinghouse, in the 2022 financial year, it was estimated that around 4.4 million women in Australia participated in fitness or gym activities. The number of females participating in fitness or gym activities outnumbered males participating in fitness or gym activities in the country, which was estimated to be around 3,590.5. Such trends and factors are expected to boost the sales of women's activewear products during the forecast period.
Also, technological improvements to synthetic fiber that have made products like spandex more flexible, durable, and washable than natural materials, celebrity collaborations with direct-to-consumer (D2C) and designer activewear brands, and the gradual blurring of lines between work attire and workout attire continue to propel this industry forward.
However, the presence of counterfeits is a cause for quality and safety issues, a constant battle for brands and consumers alike. For instance, a December 2021 report published by the EU's intellectual property office (EUIPO) also points to the trend. The value of counterfeits from Turkey tripled from 2019 to 2020, reaching nearly EUR 134 million. Such issues are leading to declining sales of the key activewear market players, negatively affecting market share.
Women Activewear Industry Segmentation
Activewear is utility clothing for athletes engaged in sports and fitness activities. It helps enhance the performance of athletes, owing to its various advantages, such as enhanced grip, wicking function, and bi-stretchable characteristics.
The Women's Active Wear Market is segmented by Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Tracksuits, Sweatshirts/Jacket, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for the market in value (USD million) for all the above segments.
| By Product Type | |
| Tops & T-Shirts | |
| Sweatpants & Yoga Pants | |
| Skirts & Skorts | |
| Tracksuits | |
| Sweatshirts/Jacket | |
| Others |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Speciality Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
| |||||||||
| |||||||||
| |||||||||
| |||||||||
|
Global Women Active Wear Market Size Summary
The women's activewear market is experiencing robust growth, driven by an increasing awareness among younger female adults about health and fitness. This trend is reflected in the rising participation of women in fitness activities such as gymming, sports, and yoga, as well as the growing popularity of women-only gyms and fitness studios worldwide. These developments have significantly boosted women's engagement in athleisure and gym activities, thereby propelling the demand for women's activewear. Technological advancements in synthetic fibers, such as spandex, have enhanced the flexibility, durability, and washability of activewear, further supporting market expansion. Additionally, celebrity collaborations and the merging of work and workout attire are contributing to the industry's momentum. However, the presence of counterfeit products poses challenges, affecting the quality and safety of activewear, which in turn impacts the market share of key players.
The market's growth is also fueled by the increasing interest of women in sports and active lifestyles globally. This shift is supported by rising awareness of health and fitness, urbanization, and increased disposable income, particularly in developed regions like Europe and the Asia-Pacific. Countries such as China and India are emerging as hotspots for activewear, driven by a large millennial demographic and a growing desire for fitness. The market is highly fragmented, with major players like Nike, Adidas, and Under Armour competing based on product offerings, design, and marketing strategies. Recent initiatives by brands such as H&M and Zara to launch new activewear lines further illustrate the market's dynamic nature. These trends indicate a promising outlook for the women's activewear market, with continued growth anticipated in the coming years.
Global Women Active Wear Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.2 Market Restraints
-
1.3 Porter's Five Forces Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 By Product Type
-
2.1.1 Tops & T-Shirts
-
2.1.2 Sweatpants & Yoga Pants
-
2.1.3 Skirts & Skorts
-
2.1.4 Tracksuits
-
2.1.5 Sweatshirts/Jacket
-
2.1.6 Others
-
-
2.2 By Distribution Channel
-
2.2.1 Supermarkets/Hypermarkets
-
2.2.2 Speciality Stores
-
2.2.3 Online Retail Stores
-
2.2.4 Other Distribution Channels
-
-
2.3 By Geography
-
2.3.1 North America
-
2.3.1.1 United States
-
2.3.1.2 Canada
-
2.3.1.3 Mexico
-
2.3.1.4 Rest of North America
-
-
2.3.2 Europe
-
2.3.2.1 Spain
-
2.3.2.2 United Kingdom
-
2.3.2.3 Germany
-
2.3.2.4 France
-
2.3.2.5 Italy
-
2.3.2.6 Russia
-
2.3.2.7 Rest of Europe
-
-
2.3.3 Asia Pacific
-
2.3.3.1 China
-
2.3.3.2 Japan
-
2.3.3.3 India
-
2.3.3.4 Australia
-
2.3.3.5 Rest of Asia-Pacific
-
-
2.3.4 South America
-
2.3.4.1 Brazil
-
2.3.4.2 Argentina
-
2.3.4.3 Rest of South America
-
-
2.3.5 Middle East and Africa
-
2.3.5.1 South Africa
-
2.3.5.2 Saudi Arabia
-
2.3.5.3 Rest of Middle East and Africa
-
-
-
Global Women Active Wear Market Size FAQs
What is the current Global Women Active Wear Market size?
The Global Women Active Wear Market is projected to register a CAGR of 5.72% during the forecast period (2024-2029)
Who are the key players in Global Women Active Wear Market?
VIE ACTIVE, Adidas AG, Mizuno USA, NIKE, Inc. and Under Armour, Inc are the major companies operating in the Global Women Active Wear Market.
