Market Size of Wheat Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.31 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Wheat Protein Market Analysis
The wheat protein market size is expected to grow from USD 1,134.63 million in 2023 to USD 1,614.81 million by 2028, at a CAGR of 7.31% during the forecast period.
- A rise in demand for vegan food products primarily drives the wheat protein segment. Milk protein is one of the most commonly available proteins among others, and the increasing incidences of lactose intolerance among individuals have led to a rise in demand for alternative protein sources like wheat protein. The increasing application areas for wheat protein in the meat substitutes segment and others have also been propelling the market studied. Manufacturers operating in the market offer innovative meat alternative products, further increasing their market share.
- For instance, Archer Daniels Midland Company offers Nutriance, a range of innovative wheat protein concentrates, among its ingredients and solutions for taste, function, and nutrition. As per the company, the product delivers 85% protein and has a high glutamine content, as well as excellent digestibility, making it suitable for both the sports and senior nutrition markets.
- According to the Australian Bureau of Statistics, the gross value of poultry produced in Australia increased from AUD 2.93 billion (USD 2.1975 billion) in the year 2021 to AUD 3.18 billion (USD 2.385 billion) in the year 2022. There has been a significant increase in the demand for wheat protein applications in animal feed due to growing awareness regarding the benefit of wheat protein in animal or pet diets, which is anticipated to drive the demand for wheat protein. Moreover, significant benefits, such as high nutritional value and being a good source of several vitamins and minerals, coupled with technological advancements in the animal feed industry with growing demand for natural and organic substitutes, are expected to further drive market growth during the study period.
- Furthermore, the increasing innovations in wheat protein ingredients by various manufacturers have also been driving the global wheat protein market. For instance, in February 2022, MGP Ingredients announced the construction of a new extrusion plant in Kansas to manufacture its ProTerra line of texturized proteins.
- The USD 16.7 million facility will be located next to the company's Atchison site and will initially produce up to 10 million pounds of ProTerra per year. The new plant will assist MGP in meeting the rising demand for its ProTerra product line, which comprises pea and wheat protein ingredients used in applications such as plant-based meat substitutes. Such innovations, coupled with the rising demand for wheat protein across various end-user industries, are expected to drive the global wheat protein market.
Wheat Protein Industry Segmentation
Wheat protein is one of the plant proteins (along with soy) most commonly used for various applications. Wheat Protein is the natural protein derived from wheat or wheat flour.
The market studied is segmented by form, end-user, and geography. By form, the market is segmented into concentrates, isolates, and textured/hydrolyzed. Based on end-users, the market is segmented into animal feed, personal care and cosmetics, and food and beverages. The food and beverages segment is further sub-segmented into bakery, breakfast cereals, condiments/sauces, confectionery, meat/poultry/seafood and meat alternative products, and RTE/RTC food products. The report also provides an analysis of the emerging and established geographical regions by covering regions such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
The market sizing has been done in value terms in USD and for volume terms in volume in tons for all the abovementioned segments.
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| Concentrates | |
| Isolates | |
| Textured/Hydrolyzed |
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| Personal Care and Cosmetics | ||||||||
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Wheat Protein Market Size Summary
The wheat protein market is experiencing significant growth, driven by the increasing demand for vegan and plant-based food products. This trend is largely attributed to the rising incidences of lactose intolerance, which has led consumers to seek alternative protein sources such as wheat protein. The market is further propelled by its expanding applications in meat substitutes and animal feed, where wheat protein is valued for its high nutritional content and digestibility. Manufacturers are innovating with wheat protein ingredients to meet the growing demand, as seen with companies like Archer Daniels Midland and MGP Ingredients, which are developing new products and facilities to enhance their offerings. The market's growth is also supported by the increasing popularity of high-protein diets and the convenience of ready-to-eat meals, which are becoming more prevalent due to busy lifestyles and changing dietary patterns.
North America stands as the dominant region in the wheat protein market, driven by the demand for plant proteins that replicate meat textures and their application across various food and beverage categories. The availability of raw materials, particularly in wheat-producing states like North Dakota and Kansas, contributes to the competitive pricing of wheat protein, further boosting its market appeal. The market is characterized by fragmentation, with major players like The Archer-Daniels-Midland Company, Kerry Group PLC, and MGP Ingredients leading through innovations, partnerships, and expansions. These companies are investing in new manufacturing facilities and exploring new markets to meet the surging demand for wheat protein. Collaborative efforts, such as those by Cargill and Fuji Nihon Seito Corporation, aim to enhance innovation and expand market presence, particularly in the Asia-Pacific region.
Wheat Protein Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Inclination Towards Fitness and Increasing Intake of Plant-based Protein
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1.1.2 Increase in Consumer Inclination Towards Meat Substitutes
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1.2 Market Restraints
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1.2.1 Gluten-Intolerance Among the Population Hindering the Market
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Concentrates
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2.1.2 Isolates
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2.1.3 Textured/Hydrolyzed
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2.2 End-User
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2.2.1 Animal Feed
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2.2.2 Personal Care and Cosmetics
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2.2.3 Food and Beverages
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2.2.3.1 Bakery
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2.2.3.2 Breakfast Cereals
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2.2.3.3 Condiments/Sauces
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2.2.3.4 Confectionery
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2.2.3.5 Meat/Poultry/Seafood and Meat Alternative Products
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2.2.3.6 RTE/RTC Food Products
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 Italy
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2.3.2.4 France
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2.3.2.5 Russia
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2.3.2.6 Spain
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2.3.2.7 Rest of Europe
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2.3.3 Asia Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 United Arab Emirates
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle East & Africa
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Wheat Protein Market Size FAQs
What is the current Global Wheat Protein Market size?
The Global Wheat Protein Market is projected to register a CAGR of 7.31% during the forecast period (2024-2029)
Who are the key players in Global Wheat Protein Market?
Südzucker AG, Kerry Group PLC, The Archer-Daniels-Midland Company, MGP Ingredients, Inc. and The Scoular Company are the major companies operating in the Global Wheat Protein Market.
