Wheat Protein Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.31 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Wheat Protein Market Analysis
The wheat protein market size is expected to grow from USD 1,134.63 million in 2023 to USD 1,614.81 million by 2028, at a CAGR of 7.31% during the forecast period.
- A rise in demand for vegan food products primarily drives the wheat protein segment. Milk protein is one of the most commonly available proteins among others, and the increasing incidences of lactose intolerance among individuals have led to a rise in demand for alternative protein sources like wheat protein. The increasing application areas for wheat protein in the meat substitutes segment and others have also been propelling the market studied. Manufacturers operating in the market offer innovative meat alternative products, further increasing their market share.
- For instance, Archer Daniels Midland Company offers Nutriance, a range of innovative wheat protein concentrates, among its ingredients and solutions for taste, function, and nutrition. As per the company, the product delivers 85% protein and has a high glutamine content, as well as excellent digestibility, making it suitable for both the sports and senior nutrition markets.
- According to the Australian Bureau of Statistics, the gross value of poultry produced in Australia increased from AUD 2.93 billion (USD 2.1975 billion) in the year 2021 to AUD 3.18 billion (USD 2.385 billion) in the year 2022. There has been a significant increase in the demand for wheat protein applications in animal feed due to growing awareness regarding the benefit of wheat protein in animal or pet diets, which is anticipated to drive the demand for wheat protein. Moreover, significant benefits, such as high nutritional value and being a good source of several vitamins and minerals, coupled with technological advancements in the animal feed industry with growing demand for natural and organic substitutes, are expected to further drive market growth during the study period.
- Furthermore, the increasing innovations in wheat protein ingredients by various manufacturers have also been driving the global wheat protein market. For instance, in February 2022, MGP Ingredients announced the construction of a new extrusion plant in Kansas to manufacture its ProTerra line of texturized proteins.
- The USD 16.7 million facility will be located next to the company's Atchison site and will initially produce up to 10 million pounds of ProTerra per year. The new plant will assist MGP in meeting the rising demand for its ProTerra product line, which comprises pea and wheat protein ingredients used in applications such as plant-based meat substitutes. Such innovations, coupled with the rising demand for wheat protein across various end-user industries, are expected to drive the global wheat protein market.
Wheat Protein Market Trends
Inclination Towards Fitness and Increasing Intake of Plant-based Protein
- With the increasing population and welfare, the demand for protein as a food-nutritional component is rising sharply. The high protein trend is gaining traction and will continue to evoke interest in the upcoming years.
- There is a growing demand for easy-to-cook or ready-to-eat meals due to the busy lifestyle, rising healthy packaged food consumption, rising global consumption of breakfast cereal, changing dietary patterns, and an increasing number of convenience stores that are driving the demand for wheat protein ingredients among packaged food manufacturers across the globe, especially in developing countries. This gradual inclination toward a plant-based diet is largely associated with different factors, such as sustainability issues, health awareness, ethical or religious views, and environmental and animal rights.
- In a survey published by the International Food Information Council (IFIC) in the United States in 2021, almost 24% of respondents said they had experimented with new milk substitutes in the previous year. Almost 21% of respondents said they had tried packaged foods with substantial amounts of plant protein. Additionally, the easy availability of wheat protein due to the high availability of raw materials and the acceptance of the protein source have been driving the market.
- According to the International Health, Racquet & Sportsclub Association, the number of people with memberships to gyms in the United Kingdom has witnessed an increase over the past few years. The number of gym members in the United Kingdom increased from 8.28 million in 2020 to 9.57 million in the year 2021. As protein helps in muscle recovery and in maintaining muscle mass, people who are inclined towards fitness activities tend to consume more protein, and this factor, coupled with increasing demand for plant-based products, is expected to drive the market studied over the forecast period.
- Additionally, with the modified technologies, companies are targeting consumers by coming up with innovative products that have organoleptic properties like that of real meat. These meat substitutes are made with a combination of wheat and other plant proteins to attain the desired structure. The new compositional research and modified high-moisture extrusion process are helping the wheat protein market's growth.
North America Holds the Largest Market Share
- North America is the dominant region for the wheat protein market. The demand for plant proteins, including wheat protein, is primarily driven by the rising need for protein functions, awareness of diets that are high in protein, and new technical advancements. As wheat protein and other plant proteins can replicate the texture of meat, they can be used in the manufacturing of meat substitutes and are in high demand across all food and beverage categories across North America.
- Wheat proteins are proteins derived from wheat or wheat flour used in various applications, including flour milling, bakery products, pasta, meat replacer, breakfast cereal, pet food, aquafeed, milk replacer, and more. The increasing awareness of wheat protein's unique functional properties and the growing use of all vegetable proteins augurs significant market growth over the forecast period.
- Additionally, a rise in the development of dietary proteins by different manufacturers that contain a variety of amino acids and serve certain purposes, such as satiety, muscle repair, weight loss, and energy balance, is anticipated to present the market with tremendous potential growth. As per the data published by the US Department of Agriculture National Agricultural Statistics Service, with around 299.9 million bushels of wheat produced in 2022, North Dakota was listed as the state with the highest wheat production.
- In 2021, Kansas produced the most, at around 364 million bushels. This leads to the easy availability of raw materials for wheat products, which in turn leads to a reduction of prices of wheat protein among the rest of the plant-based proteins. The lower prices of wheat protein inversely affect the demand for the same, further driving the market.
Wheat Protein Industry Overview
The wheat protein market is fragmented, with the top companies owning the major market shares. The major players in this market include The Archer-Daniels-Midland Company, Kerry Group PLC, MGP Ingredients, Inc., The Scoular Company, and Südzucker AG. The top players in the market use various strategies to strengthen their position in the market. Some of the commonly adopted strategies by the top players in the market include innovations, partnerships, and expansions. Furthermore, the companies have been investing a substantial amount of money to build cutting-edge manufacturing facilities and are expanding to new markets across the globe. Moreover, to cater to the surging demand for wheat protein owing to its numerous benefits, the players are widely focusing on augmenting their production of wheat protein.
Wheat Protein Market Leaders
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Südzucker AG
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Kerry Group PLC
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The Archer-Daniels-Midland Company
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MGP Ingredients, Inc.
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The Scoular Company
*Disclaimer: Major Players sorted in no particular order
Wheat Protein Market News
- October 2022: Cargill, Unitec Foods, and Fuji Nihon Seito Corporation entered into a memorandum of understanding (MoU) to bolster their partnership in innovation and expand their presence in the food ingredient solutions market in Japan and the Asia Pacific region.
- September 2022: Cargill collaborated with the Singapore Economic Development Board (EDB) to inaugurate its inaugural digital business studio in Asia. This studio is designed to support local entrepreneurs with investments aimed at introducing Cargill solutions to the market and expediting innovation within the food and agriculture industry across the Asia-Pacific region.
- May 2022: Kerry Group inaugurated a new EUR 38 million (USD 44.84 million) manufacturing facility in Africa. This expansive 10,000-square-meter plant specializes in the production of nutrition products intended for consumption throughout Africa.
- September 2021: ADM expanded its product portfolio by introducing a range of textured wheat proteins, including Prolite® MeatTEX textured wheat protein and Prolite® MeatXT non-textured wheat protein, diversifying its offerings in the market.
Wheat Protein Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Inclination Towards Fitness and Increasing Intake of Plant-based Protein
4.1.2 Increase in Consumer Inclination Towards Meat Substitutes
4.2 Market Restraints
4.2.1 Gluten-Intolerance Among the Population Hindering the Market
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Concentrates
5.1.2 Isolates
5.1.3 Textured/Hydrolyzed
5.2 End-User
5.2.1 Animal Feed
5.2.2 Personal Care and Cosmetics
5.2.3 Food and Beverages
5.2.3.1 Bakery
5.2.3.2 Breakfast Cereals
5.2.3.3 Condiments/Sauces
5.2.3.4 Confectionery
5.2.3.5 Meat/Poultry/Seafood and Meat Alternative Products
5.2.3.6 RTE/RTC Food Products
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 Italy
5.3.2.4 France
5.3.2.5 Russia
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 United Arab Emirates
5.3.5.2 South Africa
5.3.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Archer Daniels Midland Company
6.3.2 Cargill, Incorporated
6.3.3 MGP Ingredients, Inc.
6.3.4 Kerry Group PLC
6.3.5 Südzucker AG
6.3.6 Roquette Frères
6.3.7 A. Costantino & C. spa
6.3.8 The Scoular Company
6.3.9 AMCO Proteins
6.3.10 Manildra Group
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Wheat Protein Industry Segmentation
Wheat protein is one of the plant proteins (along with soy) most commonly used for various applications. Wheat Protein is the natural protein derived from wheat or wheat flour.
The market studied is segmented by form, end-user, and geography. By form, the market is segmented into concentrates, isolates, and textured/hydrolyzed. Based on end-users, the market is segmented into animal feed, personal care and cosmetics, and food and beverages. The food and beverages segment is further sub-segmented into bakery, breakfast cereals, condiments/sauces, confectionery, meat/poultry/seafood and meat alternative products, and RTE/RTC food products. The report also provides an analysis of the emerging and established geographical regions by covering regions such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
The market sizing has been done in value terms in USD and for volume terms in volume in tons for all the abovementioned segments.
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Wheat Protein Market Research FAQs
What is the current Global Wheat Protein Market size?
The Global Wheat Protein Market is projected to register a CAGR of 7.31% during the forecast period (2024-2029)
Who are the key players in Global Wheat Protein Market?
Südzucker AG, Kerry Group PLC, The Archer-Daniels-Midland Company, MGP Ingredients, Inc. and The Scoular Company are the major companies operating in the Global Wheat Protein Market.
Which is the fastest growing region in Global Wheat Protein Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Global Wheat Protein Market?
In 2024, the North America accounts for the largest market share in Global Wheat Protein Market.
What years does this Global Wheat Protein Market cover?
The report covers the Global Wheat Protein Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Wheat Protein Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Global Wheat Protein Industry Report
Statistics for the 2024 Wheat Protein market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wheat Protein analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
