Global Veterinary Telehealth Market Size
Study Period | 2019 - 2029 |
Market Size (2024) | USD 237.08 Million |
Market Size (2029) | USD 557.43 Million |
CAGR (2024 - 2029) | 19.00 % |
Fastest Growing Market | Asia-Pacific |
Largest Market | North America |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Global Veterinary Telehealth Market Analysis
The Global Veterinary Telehealth Market size is estimated at USD 237.08 million in 2024, and is expected to reach USD 557.43 million by 2029, at a CAGR of 19% during the forecast period (2024-2029).
Factors such as rising global pet ownership, increased spending on veterinary healthcare, and the heightened prevalence of zoonotic diseases are projected to drive the market's growth during the forecast period.
As pet owners become increasingly aware of their pets' health, they're allocating more funds towards regular check-ups, vaccinations, dental care, and other preventive services. This heightened spending on pet healthcare is significantly fueling the demand for daily veterinary health services and, in turn, propelling the growth of telehealth services. For instance, Pet Care Statistics reported in October 2024 that Indian pet parents spend around INR 50,000 annually on pet care, which constitutes 5% to 8% of their household income.
In addition to the above context, a concerning statistic emerges: in India, over 70% of pets lack regular veterinary care, and merely 10% receive essential preventive measures like vaccinations and deworming. This significant gap underscores a critical issue in India's pet healthcare landscape, emphasizing the pressing need for accessible and affordable veterinary services. Telehealth services present a viable solution, granting pet owners convenient access to veterinary care. With telehealth, pet owners can obtain timely consultations, preventive care advice, and prescriptions without needing in-person visits. As awareness of these benefits grows, so too is the anticipated surge in demand for telehealth services.
The increasing prevalence of zoonotic diseases in animals underscores the urgent need for early diagnosis and treatment. Telehealth services play a pivotal role in this context, facilitating remote consultations that can lead to timely interventions. Particularly in rural or underserved areas, telehealth bridges the gap between animal owners and veterinarians, ensuring swift management of zoonotic diseases. Given these dynamics, the market is poised for significant growth during the forecast period.
For instance, a study published in Veterinary Parasitology in October 2024 examined the prevalence of coccidiosis and ascariasis in backyard chickens from low- and middle-income countries (LMICs). The research underscored how climatic factors influence the spread of these parasitic diseases. Findings revealed a coccidiosis prevalence of 0.39%, significantly higher in tropical regions, and an ascariasis prevalence of 0.23%, with increased rates in tropical, temperate, and continental climates. This escalating challenge fuels the demand for telehealth services, which provide effective solutions for remote disease diagnosis, monitoring, and management. By utilizing telehealth, farmers and pet owners can obtain timely advice and treatment plans, mitigating the effects of zoonotic diseases and enhancing overall animal health. As a result, the surging prevalence of zoonotic diseases propels the growth of the telehealth market, establishing it as a crucial tool for managing animal health in various, often underserved, regions.
Furthermore, the introduction of new telehealth services by major players is set to further stimulate market growth during the forecast period. For instance, in May 2023, PetHub, Inc., a service bridging pet owners with essential resources, tools, and a centralized hub for key pet data, unveiled its Wellness Tools, powered by VetInsight. This offering equips subscribers with a range of advanced features, such as round-the-clock veterinary telehealth services, a detailed artificial intelligence (AI) symptom checker, and a virtual food and treat finder offering tailored recommendations for pets. Such advancements underscore the increasing trend of technological integration in pet care, simplifying access to vital services and resources for pet owners.
Given the rising expenditures in pet healthcare, the mounting burden of zoonotic diseases, and the introduction of new services, the market is poised for growth during the forecast period. However, the high costs of services and limited awareness and accessibility of telehealth in developing nations could hinder the veterinary telehealth market's expansion in the coming years.
Global Veterinary Telehealth Market Trends
Telemedicine Segment is Expected to Witness a Significant Growth Over the Forecast Period
Telemedicine is a tool used in veterinary medicine, and it entails the electronic transmission of medical data on an animal's clinical health status. It allows a veterinarian to digitalize radiographic, ultrasound, and microscopic images and send them to a veterinary professional for interpretation without having to leave their clinic or hospital.
The telemedicine segment is expected to witness significant growth in the veterinary telehealth market over the forecast period owing to factors such as the increasing adoption of telemedicine along with the high number of service providers.
Telehealth has rapidly evolved in veterinary medicine, especially during and post the COVID-19 pandemic. Veterinary telemedicine complements traditional services, addressing client needs, ensuring quality care, and enhancing animal welfare. For instance, an April 2024 article published in the Open Veterinary Journal highlighted popular telemedicine applications in veterinary care, including teleradiology, telesonography, teledentistry, telecardiology, and telerehabilitation. These applications showcase the versatility and effectiveness of telehealth in various veterinary scenarios.
In addition to the above context, the benefits of veterinary telemedicine encompass cost-effectiveness, accessibility, online payment options, and its efficacy in scenarios like post-examination follow-ups, surgical site inspections, and mobility assessments. Thus, the advancements in veterinary telemedicine are significantly enhancing the quality and accessibility of animal care, driving the growth of the telehealth market by providing comprehensive and efficient solutions for pet owners and veterinarians alike.
Moreover, as companies increasingly focus on telemedicine, many are broadening their offerings to cater to the rising demand for accessible veterinary care. For instance, in August 2024, East Bay SPCA introduced a telemedicine service for California residents, covering consultations and prescription access. Appointments cater to preventive treatments like flea and tick medication and special needs for holidays. This move highlights the growing dependence on telehealth for diverse pet owner needs, especially preventive care, fueling segment growth.
Similarly, in May 2024, Jaipur's Manish Prahlad unveiled 'Verdant Impact', a startup providing telemedicine and ICU services to enhance livestock healthcare in India. Additionally, they introduced Radio Frequency Identification (RFID) tags to monitor livestock health and movement.
Therefore, owing to the increasing demand for various telemedicine platforms and the rising launch of telemedicine services by the key players, the studied segment is expected to grow over the forecast period.
North America is Expected to Have the Significant Market Share Over the Forecast Period
North America is poised to witness significant market growth during the forecast period, driven by factors such as a high incidence of zoonotic diseases, a surge in telehealth adoption, and a rise in pet ownership. Furthermore, robust healthcare spending, the dominance of key market players, technological innovations, and rising disposable incomes are anticipated to further fuel market expansion.
As pet owners increasingly prioritize their pets' health, they're allocating more funds toward routine check-ups, vaccinations, dental care, and preventive services. This heightened spending on pet healthcare is significantly driving the demand for veterinary daily health services and, in turn, propelling the growth of telehealth services. For instance, the "Emerging Trends in Pet Health Care" report, released in January 2024, highlighted that United States spending on veterinary services surpassed USD 38 billion in 2023, with notable growth in emergency and specialty services. As healthcare expenditures rise, pet owners are seeking technologically advanced solutions, amplifying the demand for telehealth services encompassing virtual consultations, health monitoring, and remote diagnostics.
The surge in pet adoptions is leading to a growing number of pet owners seeking veterinary care, establishing a consistent demand for health monitoring, preventive measures, and emergency consultations. Many new pet owners, unfamiliar with health management, are turning to telehealth services for their convenience and accessibility. For instance, according to the American Veterinary Medical Association (AVMA) Pet Ownership and Demographic survey released in October 2024, the United States dog population reached 89.7 million in 2024, up from 80.1 million in 2023, while the cat population stood at 73.8 million. Consequently, dog-owning households now represent nearly 45.5% of all United States households, and cat-owning households make up about 32.1% in 2024.
This notable increase in pet numbers highlights an escalating demand for accessible veterinary care. Telehealth services emerge as a viable solution, granting pet owners easy access to veterinary consultations, minimizing the necessity for in-person visits, and ensuring timely follow-ups. Thus, this trend is set to drive market growth in the coming years.
Additionally, the increasing emphasis by companies on rolling out diverse veterinary telehealth platforms and services in the region is likely to further boost their adoption, contributing to market growth. For instance, in August 2024, the East Bay SPCA introduced a telemedicine service for California residents, offering consultations and prescription access.
Similarly, in February 2024, Veterinarians Without Borders North America inaugurated its inaugural veterinary telehealth initiative in Canada. This program, developed in collaboration with Animal HealthLink (AHL) and launched as a pilot in Gjoa Haven, Tuktoyaktuk, and Kugluktuk, aims to assist remote communities in Northwest Territories and Nunavut with limited veterinary access. The telehealth service enables pet guardians in these areas to connect round-the-clock with registered veterinary technologists (RVT) for any animal health inquiries.
Given the rising expenditures in pet healthcare, the burgeoning pet adoption rates, and the increasing rollout of telehealth services, the market is set for significant growth in the forecast period.
Global Veterinary Telehealth Industry Overview
The veterinary telehealth market is competitive, with the presence of many local and international players. the key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, mergers, and acquisitions. Some of the key players in the market are TeleTails, FirstVet, Whiskers Worldwide LLC, VitusVet, and Airvet.
Global Veterinary Telehealth Market Leaders
-
Airvet
-
TeleTails
-
FirstVet
-
VitusVet
-
Whiskers Worldwide, LLC
*Disclaimer: Major Players sorted in no particular order
Global Veterinary Telehealth Market News
- October 2024: Mella Pet Care, a startup based in Chicago, partnered with Vetster, a platform specializing in veterinary telemedicine. This alliance enables users of the Mella app in the UK, Canada, and the US to access round-the-clock veterinary services via Vetster's marketplace. The partnership highlights Mella Pet Care's commitment to delivering thorough, accessible, and proactive health solutions for pets.
- January 2024: Vetster unveiled 'Vetster for Business', a unique platform that empowers employees to connect with their chosen veterinarian around the clock. Progressive companies, including Samsung, Tribalscale, and Indigo, are harnessing Vetster's offerings to foster a pet-inclusive workplace. Vetster for Business provides these companies with a comprehensive telehealth solution, featuring unlimited real-time chats with veterinary professionals, secure online video consultations, round-the-clock scheduling, and a mobile app for managing medical records and health tracking.
Global Veterinary Telehealth Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Pet Ownership Across the Globe
4.2.2 Increase in Veterinary Healthcare Spending
4.2.3 Growing Prevalence of Zoonotic Diseases
4.3 Market Restraints
4.3.1 High Cost Associated with the Services
4.3.2 Lack of Awareness and Accessbility to Telehealth Services in Developing Countries
4.4 Industry Attractiveness - Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Buyers/Consumers
4.4.2 Bargaining Power of Suppliers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 By Animal
5.1.1 Companion Animal
5.1.1.1 Cats
5.1.1.2 Dogs
5.1.1.3 Horses
5.1.1.4 Other Pet Animals
5.1.2 Livestock Animal
5.1.2.1 Cattle
5.1.2.2 Sheep
5.1.2.3 Poultry
5.1.2.4 Other Animals
5.2 By Service Type
5.2.1 Telemedicine
5.2.2 Teleconsulting
5.2.3 Telemonitoring
5.2.4 Other Service Types
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia Pacific
5.3.4 Rest of the World
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Airvet
6.1.2 GuardianVets
6.1.3 TeleVet
6.1.4 TeleTails
6.1.5 VitusVet
6.1.6 FirstVet
6.1.7 PetDesk
6.1.8 Whiskers Worldwide LLC
6.1.9 Virtuwoof LLC
6.1.10 Petriage Inc.
6.1.11 Petzam
6.1.12 Animan Technologies Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Global Veterinary Telehealth Industry Segmentation
As per the scope of the report, veterinary telehealth is a service that facilitates medical advice through the Internet to pet owners and to the people involved in the animal business. It is a way of delivering veterinary medical practice for animals with the help of the latest technologies. Veterinary telehealth is turning out to be a vital way of protecting and monitoring the health of animals at their place.
The veterinary telehealth market is segmented into animal type, service type, and geography. By animal type, the market is segmented into companion animals and livestock animals. By service type, the market is segmented into telemedicine, teleconsulting, telemonitoring, and other services. The other services include prescription refills and management, behavioral, and preventive health services. By geography, the market is divided into North America, Europe, Asia-Pacific, and Rest of the World. The report offers the value (in USD) for the above segments.
By Animal | ||||||
| ||||||
|
By Service Type | |
Telemedicine | |
Teleconsulting | |
Telemonitoring | |
Other Service Types |
By Geography | ||||||||
| ||||||||
| ||||||||
| ||||||||
Rest of the World |
Global Veterinary Telehealth Market Research FAQs
How big is the Global Veterinary Telehealth Market?
The Global Veterinary Telehealth Market size is expected to reach USD 237.08 million in 2024 and grow at a CAGR of 19% to reach USD 557.43 million by 2029.
What is the current Global Veterinary Telehealth Market size?
In 2024, the Global Veterinary Telehealth Market size is expected to reach USD 237.08 million.
Who are the key players in Global Veterinary Telehealth Market?
Airvet, TeleTails, FirstVet, VitusVet and Whiskers Worldwide, LLC are the major companies operating in the Global Veterinary Telehealth Market.
Which is the fastest growing region in Global Veterinary Telehealth Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Global Veterinary Telehealth Market?
In 2024, the North America accounts for the largest market share in Global Veterinary Telehealth Market.
What years does this Global Veterinary Telehealth Market cover, and what was the market size in 2023?
In 2023, the Global Veterinary Telehealth Market size was estimated at USD 192.03 million. The report covers the Global Veterinary Telehealth Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Veterinary Telehealth Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Global Veterinary Telehealth Industry Report
Statistics for the 2024 Global Veterinary Telehealth market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Veterinary Telehealth analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.