Tortilla Chips Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Tortilla Chips Market Size and it is segmented by Type (Baked Tortilla Chips, Fried Tortilla Chips), By Distribution channels (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and other Distribution channels), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market sizes and forecasts (in USD million) for the above segments.

Tortilla Chips Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Tortilla Chips Market Size

Global Tortilla Chips Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 4.90 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

Global Tortilla Chips Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Global Tortilla Chips Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Tortilla Chips Market Analysis

The Global Tortilla Chips Market is expected to register a CAGR of 4.9% during the forecast period.

The increase in the consumption of snack-based meals from various countries is one of the key factors anticipated to propel the growth of the tortilla chip market during the forecast period. The market for tortilla chips is also expected to rise as a result of the availability of these chips in a variety of flavors and sizes. The consumers were experimental with tortilla chips and were creating new snacking dishes like a tortilla with dips, and cheese tortilla. According to estimations, increasing on-the-go food demand brought on by busy work schedules would also drive up product demand.

Additionally, companies advertise their products through celebrity endorsements, TV and magazine advertising, and other methods to capture the largest possible market share. The rising popularity of healthier snacking, with customers seeking out alternatives to classic potato chips and other fried foods that are lower in fat and calories. Consumers are eager to buy tortilla chips that are good for their health. Since producers are creating tortilla chip that tastes great and is also healthy for the consumer, the market has a significant demand for fat-free snacks. As long as the product satisfies the standards for both taste and nutrition, this market offers a great opportunity for new entrants or established players. Consumers who prefer to buy private label products make their purchasing decisions by deciding between different flavors of tortilla chips and caring rarely about health issues. Conversely, customers who prefer to purchase branded tortilla chips limit their choice between products with supposed health benefits.

Tortilla Chips Industry Overview

The global tortilla chips market is competitive. The major players in this market are PepsiCo Inc., GRUMA corporation, La Tortilla Factory, Aranda's Tortilla Company Inc., and Catallia Mexican Foods. Companies promote their products through endorsements, TV and magazine ads, and other strategies to capture the largest possible market share. For Instance, In August 2022, Pepsico's tortilla chip brand Doritos transforms triangles all around and invites fans on an epic hunt, with the help of its new Triangle Tracker program. By holding well-known triangle landmarks in New York, Atlanta, and Memphis, Doritos is making it more simpler for them to take part in the challenge.

Additionally, companies are investing in R&D to create premium, healthier products. For instance, whole-grain chips with low sodium and lipid content and gluten-free. Additionally, a variety of flavors are available on the market to suit consumer needs.

Tortilla Chips Market Leaders

  1. PepsiCo Inc.

  2. GRUMA corporation

  3. La Tortilla Factory

  4. Aranda's Tortilla Company Inc.

  5. Catallia Mexican Foods

  6. *Disclaimer: Major Players sorted in no particular order
Global Tortilla Chips Market Concentration
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Tortilla Chips Market News

In September 2021, Kazoo snacks Inc launched upcycled tortilla chips. The tortilla chips from Kazoo Snacks are created from 40% recycled corn germ, which is a byproduct of the corn starch industry.

In March 2021, PepsiCo launched Keto-Friendly tortilla chips under the Hilo Life brand, PepsiCo aims to fundamentally alter the snack market. A tortilla chip made with almond flour has been introduced by PepsiCo's Hive accelerator to appeal to keto and carb-conscious consumers.

In January 2021, La Tortilla Factory announced an investment by Flagship Food Group. La Tortilla Factory, a producer of premium tortillas and authentic Mexican cuisine, finds a partner with similar values to assist future growth.

Tortilla Chips Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Baked Tortilla Chips
    • 5.1.2 Fried Tortilla Chips
  • 5.2 By Distribution Channels
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 Germany
    • 5.3.2.3 Spain
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
    • 5.3.5.1 Saudi Arabia
    • 5.3.5.2 South Africa
    • 5.3.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc
    • 6.3.2 GRUMA corporation
    • 6.3.3 La Tortilla Factory
    • 6.3.4 Aranda's Tortilla Company Inc.
    • 6.3.5 Catallia Mexican Foods
    • 6.3.6 Tyson Foods Inc.
    • 6.3.7 Grupo Bimbo SAB de CV
    • 6.3.8 Target Brands Inc
    • 6.3.9 Hain Celestial
    • 6.3.10 The Kellogg Company
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

9. DISCLAIMER

**Subject to Availability
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Tortilla Chips Industry Segmentation

A tortilla chips is a snack item prepared from corn tortillas that have been sliced into triangles and fried or baked. Global Tortilla Chips Market is segmented by type into baked tortilla chips and fried tortilla chips. By distribution channels into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type Baked Tortilla Chips
Fried Tortilla Chips
By Distribution Channels Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East & Africa Saudi Arabia
South Africa
Rest of Middle East & Africa
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Tortilla Chips Market Research FAQs

What is the current Global Tortilla Chips Market size?

The Global Tortilla Chips Market is projected to register a CAGR of 4.9% during the forecast period (2025-2030)

Who are the key players in Global Tortilla Chips Market?

PepsiCo Inc., GRUMA corporation, La Tortilla Factory, Aranda's Tortilla Company Inc. and Catallia Mexican Foods are the major companies operating in the Global Tortilla Chips Market.

Which is the fastest growing region in Global Tortilla Chips Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Global Tortilla Chips Market?

In 2025, the North America accounts for the largest market share in Global Tortilla Chips Market.

What years does this Global Tortilla Chips Market cover?

The report covers the Global Tortilla Chips Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Tortilla Chips Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Tortilla Chips Industry Report

Statistics for the 2025 Global Tortilla Chips market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Tortilla Chips analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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