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• January 2022: The L'Oréal Group introduced Colorsonic and Copyright, two cutting-edge innovations in beauty technology for customers and hairstylists. Both are portable, light devices with color applications. Colorsonic is for consumer use and Copyright for hair salons.
• September 2022: Amorepacific announced the acquisition of a luxury clean beauty brand Tata Harper, a pioneer in natural luxury skin care. By acquiring the brand, Amorepacific will expand its products in the Americas and Europe.
• May 2021: Amorepacific launched a customized bath bomb service called 'Bathbot'. Customers can choose 14 types of bath bombs with different flavors and fragrances. The service will be available in Amore stores at various locations in Korea.

• May 2024: French start-up Mono Skincare relaunched its water-soluble and natural products. The launch included a face care range with products like a cleanser and a makeup remover, a scrub, a toner, a night serum, and a moisturizing lotion, all based on a protocol designed to boost hydration and anti-aging.
• April 2024: Kiko Milano launched a haircare range, including shampoo, conditioner, mask, serum, and hair spray, in collaboration with stylist Rossano Ferretti, the World’s Hair Maestro.
• January 2024: The brand CeraVe expanded its product portfolio by launching CeraVe Healing Ointment, which is a lanolin-free ointment formulated with petrolatum, hyaluronic acid, and ceramides. This non-greasy formula hydrates and soothes very dry skin. It also temporarily protects and helps relieve chafed, chapped, or cracked skin.

• March 2024: Nivea Men launches its deodorant range in the Canadian market in roll-on format and a convenient stick deodorant tailored for men on the go. The NIVEA Cool Kick Roll-on is enriched with an excellent care formula that delivers an instant kick of freshness and triple protection against sweat, odor & bacteria.
• March 2024: The Body Shop brand plans to expand its retail presence by opening standalone, quick commerce, beauty specialty, and other stores in India. As a pilot project, the company launched its standalone stores in India.
• March 2024: Chanel introduced a product line, an extension of the brand’s Le Lift Pro range, a brush-on peel treatment to correct, exfoliate, and resurface the skin.

• September 2023: Sally Beauty expanded its product portfolio by launching the third extension to the bond bar product line, including four new bonding products, including a first-to-market shampoo, and three versatile styling products globally, including Brazil.
• July 2023: L’Oréal partnered with Verily, an Alphabet precision health tech company, and launched “My Skin & Hair Journey,” a multi-year study that helped researchers to better understand the biological, clinical, and environmental factors that contribute to skin and hair health over time.
• May 2023: Procter & Gamble Co brand Head & Shoulders, one of the top anti-dandruff shampoos, introduces BARE – H&S’s first-ever nine-ingredient anti-dandruff shampoo in the United States. This new anti-dandruff formula is free from sulfates, silicones, and dyes, with a recyclable bottle that contains 45% less plastic.​
• March 2023: Godrej Consumer Products (GCPL) expanded its product portfolio by launching short and long hair pack options for both men and women, starting at just INR 15.

• May 2022: Nubian Crown Hair Studio partnered with L'Oréal Professionals to launch DIA Light and DIA Richesse safe colors for type 3 and 4 ethnic hair at their salon in Hyde Park, Johannesburg.
• November 2021: Zero-waste personal care brand Bhuman launched a new water-activated powdered unisex hair wash, aiming to make a significant environmental impact due to the high penetration of shampoo. The product is now available in Malaysia, Hong Kong, and South Africa.
• October 2021: South African natural hair care brand 'Curls in Bloom' debuted a new range of hair care products, including shampoos, conditioners, hair masks, oils, curl-activating creams, and 11 other products.

• June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet.
• January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50.
• March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.

• February 2024: Loreal Paris launched its new hair care products exclusively at Walmart. Products such as ElviveHyaluronPure are to be retailed exclusively in Walmart stores across the United States and other operating areas in the world.
• February 2024: The Procter and Gamble Company's brand Herbal Essences launched a line of 11 new shampoo and conditioner products. As per the brand’s claim, the shampoo and conditioner have a blend of pure aloe and camellia oil.
• April 2023: Kao launched a waterless dry shampoo sheet created for use in space. In response to the rising need for portable dry shampoos, Merit launched waterless dry shampoo, which included a shampoo sheet design created for use in space.

• April 2023: L'Oréal signed an agreement with Natura & Co. to acquire Aēsop, an Australian luxury beauty brand. Aēsop operates around 400 points of sale across the Americas, Europe, Australia, New Zealand, and Asia, including Thailand, Singapore, and other ASEAN nations.
• April 2022: Cetaphil launched its optimal hydration range in Asia, delivering 48-hour hydration to the skin. This range of skincare products aims to consistently deliver the highest level of hydration for individuals who suffer from dry, dehydrated, and sensitive skin.
• February 2022: Beiersdorf's Nivea Men brand launched the Nivea Men Sensitive Pro Minimalist series, following the current minimalist trend. The series has three products, namely a gel-based cleanser for the face and beard, a shaving cream, and a moisturizing cream.

• June 2022: L'Oréal introduced its first permanent hair color, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men.
• February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).
• December 2021: L'Oréal signed an agreement to acquire Youth to the People, an American skincare company based in California. The brand's mission is to create skincare using vegan ingredients with practices that are good for the planet and suitable for the people.

• February 2023: A United Kingdom brand Faace launched 'Stress Facce,' a moisturizer for stressed skin. The product is made with plant-based ingredients and essential oils. The moisturizer reduces the stress on the skin and soothes the skin.
• January 2022: Cult Beauty launched its brand Necessaire in the United Kingdom. The brand provides a wide range of body care products, including body wash, body lotion, body serums, and many more.
• December 2021: New skincare brand Cellular Goods launched in the United Kingdom. The brand provides unisex beauty and skincare products like moisturizers, face serums, and many more. The products are formulated using non-psychoactive cannabinoids that help in skin protection and balance.