Market Trends of sugar free energy drinks Industry
Rising demand for low-calorie alternatives and increasing availability of diabetic friendly sugar-free energy drinks is propelling the market growth
- Sugar-free or low-calorie energy drinks are available in a variety of flavors and options, some of the most popular flavors of sugar-free energy drinks include orange, mango lemonade, watermelon, raspberry lime, and others.
- Energy drink manufacturers globally are constantly introducing sugar-free, low calorific and calorie free drinks. Currently, Red Bull, Monster, and Rockstar all have sugar-free and calorie-free version in the market across all the regions.
- Manufacturers in the North America region continue to grow energy drink sales by understanding the category’s strength even through inflation, stocking both popular and innovative products from leading and up-and-coming consumer brands, promoting healthier options like sugar-free energy drinks, and understanding demographics of the core shopper.
- Health-conscious consumers often seek energy drinks with lower sugar content or those labeled as "sugar-free" or "reduced sugar. High sugar intake is associated with various health issues, including obesity and diabetes.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Brands are incorporating eco-friendly solutions such as recyclable alumimium cans, biodegradable bottles
- Brands are targetting specific consumer segments such as fitness enthusiasts, athletes or millineals with tailored marketing messages
