How big is the Global Sugar Free Energy Drinks Market?

The Global Sugar Free Energy Drinks Market size is expected to reach USD 16.53 billion in 2024 and grow at a CAGR of 6.39% to reach USD 23.96 billion by 2030. Read More

What is the current Global Sugar Free Energy Drinks Market size?

In 2024, the Global Sugar Free Energy Drinks Market size is expected to reach USD 16.53 billion. Read More

Who are the key players in Global Sugar Free Energy Drinks Market?

Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH and The Coca-Cola Company are the major companies operating in the Global Sugar Free Energy Drinks Market. Read More

Which segment has the biggest share in the Global Sugar Free Energy Drinks Market?

In the Global Sugar Free Energy Drinks Market, the Off-trade segment accounts for the largest share by distribution channel. Read More

Which region has the biggest share in the Global Sugar Free Energy Drinks Market?

In 2024, North America accounts for the largest share by region in the Global Sugar Free Energy Drinks Market. Read More

What years does this Global Sugar Free Energy Drinks Market cover, and what was the market size in 2023?

In 2023, the Global Sugar Free Energy Drinks Market size was estimated at 16.53 billion. The report covers the Global Sugar Free Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Sugar Free Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030. Read More

Sugar Free Energy Drinks Market Size & Share Analysis - Industry Research Report

Sugar Free Energy Drinks Market Size

	Study Period	2018 - 2030
	Market Size (2024)	USD 16.53 Billion
	Market Size (2030)	USD 23.96 Billion
	Largest Share by Distribution Channel	Off-trade
	CAGR (2024 - 2030)	6.39 %
	Largest Share by Region	North America
	Market Concentration	Low
Major Players

*Disclaimer: Major Players sorted in no particular order

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Major Players:

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Sugar Free Energy Drinks Market Analysis

The Sugar Free Energy Drinks Market size is estimated at 16.53 billion USD in 2024, and is expected to reach 23.96 billion USD by 2030, growing at a CAGR of 6.39% during the forecast period (2024-2030).

16.53 Billion

Market Size in 2024 (USD)

23.96 Billion

Market Size in 2030 (USD)

4.97 %

CAGR (2018-2023)

6.39 %

CAGR (2024-2030)

Largest Region

31.37 %

value share, North America, 2023

Increased consumers participating in the sports and recreational activities in the region with rising preferences for health and wellness products led the growth in North America.

Largest Segment by Packaging Type

61.26 %

value share, Metal Can, 2023

Aluminum cans are the most used cans for sugar-free energy drinks as aluminum cans save 20% space in transport compared to plastic bottles and 40% space compared to glass bottles.

Fastest-growing region

10.67 %

Projected CAGR, Africa, 2024-2030

The segment is driven by the focus on health and wellbeing, with consumers willing to invest more in the products such as sugar-free or low-calorie energy drinks.

Fastest-growing segment by Packaging Type

9.31 %

Projected CAGR, Glass Bottles, 2024-2030

The leading manufacturers emphasizing efforts, such as refillable glass bottle programs, and reduced environmental impact initiatives are promoting the use of glass bottles.

Leading Market Player

10.43 %

market share, Red Bull GmbH, 2022

Innovative ingredient choice by the company trying to capture product challenges with creative promotional activities on a global scale made Red Bull major player in the market.

Dynamism in product offerings by distribution channels is expanding the sales of sugar-free or low-calorie energy drinks globally

Between 2018 and 2023, on-trade retailers witnessed a steady CAGR of 7.03% in the value of sugar-free or low-calorie energy drinks. In 2023, they emerged as the fastest-growing segment in this market. To tap into a wider consumer base, these retailers are strategically placing energy drinks on their menus or showcasing them on tabletop displays, ensuring heightened visibility and ultimately bolstering sales.
In 2023, the energy drink market was predominantly led by off-trade channels, with hypermarkets and supermarkets, including global giants like Walmart, Target, Tesco, Aldi, and Lidl, playing pivotal roles. These retailers offered an extensive range of sugar-free or low-calorie energy drinks in various flavors and sizes. Looking ahead, during 2024-2030, off-trade retailers are projected to witness a robust 31.41% growth by value. This growth is anticipated to be fueled by their increasing integration of loyalty programs and incentivizing repeat purchases of sugar-free or low-calorie energy drinks.
Online retail stores are expected to be the segment with the highest growth rate by value during 2024-2030, accounting for 11.25%. This is due to the rapid growth of the online retail sector, which is outpacing all other traditional retail channels in terms of growth rate. This is largely attributed to the increasing demand for sugar-free energy drinks and low-calorie, which are readily available at online retail stores. Furthermore, energy drinks frequently use digital marketing strategies and social media to reach their target audience, thus increasing their brand awareness and sales.

Understand The Key Trends Shaping This Market

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Changing consumer preferences with growing intent to increase mental alertness and physical health expected to boost market values

The global demand for sugar-free or low-calorie energy drinks is rising, driven by escalating obesity rates and the associated health risks, such as diabetes. Consumers' growing preference for low or no-sugar options stems from multiple factors. Nearly half (49%) of global consumers opt for these beverages to manage their weight, while 42% do so due to concerns about diabetes, and 39% are motivated by general health concerns. Additionally, as of 2021, 20% of global consumers favored the taste of low or no-sugar alternatives.
North America is the frontrunner in the energy drinks market, leading consistently in terms of value during the study period. Energy drink consumption has witnessed a significant surge in popularity, particularly among the millennial and Gen Z demographics. These drinks, typically containing 70 to 250 mg of caffeine per serving, are touted to boost energy levels, enhance mental acuity, and improve physical performance. This, in turn, enables people to work longer and harder compared to their non-caffeinated counterparts. Rising health concerns among North American consumers are notably influencing market growth. For example, in 2022, a substantial majority (72%) of consumers in the region actively sought to limit or completely avoid sugar in their beverages.
Africa is poised to witness the most rapid growth globally, projecting a value CAGR of 13.12% from 2024 to 2030. The surge in urbanization, coupled with a heightened focus on health among African consumers, is fueling the demand for sugar-free or low-calorie energy drinks. These beverages are sought after not only as a response to nutritional deficiencies but also to ensure a balanced nutrient intake. The urban population in Africa has been steadily increasing year after year.

Global Sugar Free Energy Drinks Market Trends

Rising demand for low-calorie alternatives and increasing availability of diabetic friendly sugar-free energy drinks is propelling the market growth

Sugar-free or low-calorie energy drinks are available in a variety of flavors and options, some of the most popular flavors of sugar-free energy drinks include orange, mango lemonade, watermelon, raspberry lime, and others.
Energy drink manufacturers globally are constantly introducing sugar-free, low calorific and calorie free drinks. Currently, Red Bull, Monster, and Rockstar all have sugar-free and calorie-free version in the market across all the regions.
Manufacturers in the North America region continue to grow energy drink sales by understanding the category’s strength even through inflation, stocking both popular and innovative products from leading and up-and-coming consumer brands, promoting healthier options like sugar-free energy drinks, and understanding demographics of the core shopper.
Health-conscious consumers often seek energy drinks with lower sugar content or those labeled as "sugar-free" or "reduced sugar. High sugar intake is associated with various health issues, including obesity and diabetes.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Brands are incorporating eco-friendly solutions such as recyclable alumimium cans, biodegradable bottles

Brands are targetting specific consumer segments such as fitness enthusiasts, athletes or millineals with tailored marketing messages

Sugar Free Energy Drinks Industry Overview

The Sugar Free Energy Drinks Market is fragmented, with the top five companies occupying 26.08%. The major players in this market are Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH and The Coca-Cola Company (sorted alphabetically).

Sugar Free Energy Drinks Market Leaders

Living Essentials, LLC
Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH
The Coca-Cola Company

Sugar Free Energy Drinks Market Concentration

Other important companies include A.G. BARR P.L.C., Carabao Group Public Company Limited, Congo Brands, Ghost Beverages, LLC, Kingsley Beverages Limited, Suntory Holdings Limited, Synergy Chc Corp., Woodbolt Distribution, LLC.

*Disclaimer: Major Players sorted in alphabetical order.

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Sugar Free Energy Drinks Market News

July 2023: WWE and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
May 2023: Coca-Cola Europacific Partners (CCEP) is bolstering its Relentless Zero Sugar range to maintain momentum behind the brand with its latest flavor launch, watermelon. The new, refreshingly fruity, zero-sugar flavor is designed to fuel additional growth of the Relentless brand.
January 2023: Monster Beverage Corporation launched Monster Energy Zero Sugar. Monster Energy Zero Sugar is primed with 160 mg of caffeine.

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Sugar Free Energy Drinks Market Report - Table of Contents

EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1. 1.1. Study Assumptions & Market Definition
2. 1.2. Scope of the Study
3. 1.3. Research Methodology
2. KEY INDUSTRY TRENDS
1. 2.1. Consumer Buying Behaviour
2. 2.2. Innovations
3. 2.3. Brand Share Analysis
4. 2.4. Regulatory Framework
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
1. 3.1. Packaging Type
  1. 3.1.1. Glass Bottles
  2. 3.1.2. Metal Can
  3. 3.1.3. PET Bottles
2. 3.2. Distribution Channel
  1. 3.2.1. Off-trade
    1. 3.2.1.1. Convenience Stores
    2. 3.2.1.2. Online Retail
    3. 3.2.1.3. Supermarket/Hypermarket
    4. 3.2.1.4. Others
  2. 3.2.2. On-trade
3. 3.3. Region
  1. 3.3.1. Africa
    1. 3.3.1.1. Egypt
    2. 3.3.1.2. Nigeria
    3. 3.3.1.3. South Africa
    4. 3.3.1.4. Rest of Africa
  2. 3.3.2. Asia-Pacific
    1. 3.3.2.1. Australia
    2. 3.3.2.2. China
    3. 3.3.2.3. India
    4. 3.3.2.4. Indonesia
    5. 3.3.2.5. Japan
    6. 3.3.2.6. Malaysia
    7. 3.3.2.7. South Korea
    8. 3.3.2.8. Thailand
    9. 3.3.2.9. Vietnam
    10. 3.3.2.10. Rest of Asia-Pacific
  3. 3.3.3. Europe
    1. 3.3.3.1. Belgium
    2. 3.3.3.2. France
    3. 3.3.3.3. Germany
    4. 3.3.3.4. Italy
    5. 3.3.3.5. Netherlands
    6. 3.3.3.6. Russia
    7. 3.3.3.7. Spain
    8. 3.3.3.8. Turkey
    9. 3.3.3.9. United Kingdom
    10. 3.3.3.10. Rest of Europe
  4. 3.3.4. Middle East
    1. 3.3.4.1. Qatar
    2. 3.3.4.2. Saudi Arabia
    3. 3.3.4.3. United Arab Emirates
    4. 3.3.4.4. Rest of Middle East
  5. 3.3.5. North America
    1. 3.3.5.1. Canada
    2. 3.3.5.2. Mexico
    3. 3.3.5.3. United States
    4. 3.3.5.4. Rest of North America
  6. 3.3.6. South America
    1. 3.3.6.1. Argentina
    2. 3.3.6.2. Brazil
    3. 3.3.6.3. Rest of South America
4. COMPETITIVE LANDSCAPE
1. 4.1. Key Strategic Moves
2. 4.2. Market Share Analysis
3. 4.3. Company Landscape
4. 4.4. Company Profiles
  1. 4.4.1. A.G. BARR P.L.C.
  2. 4.4.2. Carabao Group Public Company Limited
  3. 4.4.3. Congo Brands
  4. 4.4.4. Ghost Beverages, LLC
  5. 4.4.5. Kingsley Beverages Limited
  6. 4.4.6. Living Essentials, LLC
  7. 4.4.7. Monster Beverage Corporation
  8. 4.4.8. PepsiCo, Inc.
  9. 4.4.9. Red Bull GmbH
  10. 4.4.10. Suntory Holdings Limited
  11. 4.4.11. Synergy Chc Corp.
  12. 4.4.12. The Coca-Cola Company
  13. 4.4.13. Woodbolt Distribution, LLC
5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
6. APPENDIX
1. 6.1. Global Overview
  1. 6.1.1. Overview
  2. 6.1.2. Porter’s Five Forces Framework
  3. 6.1.3. Market Dynamics (DROs)
2. 6.2. Sources & References
3. 6.3. List of Tables & Figures
4. 6.4. Primary Insights
5. 6.5. Data Pack
6. 6.6. Glossary of Terms

List of Tables & Figures

Figure 1:
CONSUMER BUYING BEHAVIOUR

Figure 2:
INNOVATIONS

Figure 3:
BRAND SHARE ANALYSIS

Figure 4:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030

Figure 5:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET, USD, GLOBAL, 2018 - 2030

Figure 6:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, GLOBAL, 2018 - 2030

Figure 7:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, GLOBAL, 2018 - 2030

Figure 8:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 9:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 10:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, GLOBAL, 2018 - 2030

Figure 11:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, GLOBAL, 2018 - 2030

Figure 12:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, GLOBAL, 2023 VS 2030

Figure 13:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, GLOBAL, 2018 - 2030

Figure 14:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, GLOBAL, 2018 - 2030

Figure 15:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY DISTRIBUTION CHANNEL %, GLOBAL, 2023 VS 2030

Figure 16:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, GLOBAL, 2018 - 2030

Figure 17:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, GLOBAL, 2018 - 2030

Figure 18:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, GLOBAL, 2023 VS 2030

Figure 19:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, GLOBAL, 2018 - 2030

Figure 20:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2018 - 2030

Figure 21:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 22:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 23:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, GLOBAL, 2018 - 2030

Figure 24:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, GLOBAL, 2018 - 2030

Figure 25:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 26:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 27:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, GLOBAL, 2018 - 2030

Figure 28:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, GLOBAL, 2018 - 2030

Figure 29:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, GLOBAL, 2018 - 2030

Figure 30:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, GLOBAL, 2018 - 2030

Figure 31:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, GLOBAL, 2018 - 2030

Figure 32:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, GLOBAL, 2018 - 2030

Figure 33:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, GLOBAL, 2018 - 2030

Figure 34:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, GLOBAL, 2018 - 2030

Figure 35:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, GLOBAL, 2018 - 2030

Figure 36:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, GLOBAL, 2018 - 2030

Figure 37:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY REGION, LITRES, GLOBAL, 2018 - 2030

Figure 38:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY REGION, USD, GLOBAL, 2018 - 2030

Figure 39:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 40:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 41:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030

Figure 42:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030

Figure 43:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030

Figure 44:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030

Figure 45:
VOLUME OF ENERGY DRINKS MARKET, LITRES, EGYPT, 2018 - 2030

Figure 46:
VALUE OF ENERGY DRINKS MARKET, USD, EGYPT, 2018 - 2030

Figure 47:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030

Figure 48:
VOLUME OF ENERGY DRINKS MARKET, LITRES, NIGERIA, 2018 - 2030

Figure 49:
VALUE OF ENERGY DRINKS MARKET, USD, NIGERIA, 2018 - 2030

Figure 50:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030

Figure 51:
VOLUME OF ENERGY DRINKS MARKET, LITRES, SOUTH AFRICA, 2018 - 2030

Figure 52:
VALUE OF ENERGY DRINKS MARKET, USD, SOUTH AFRICA, 2018 - 2030

Figure 53:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030

Figure 54:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF AFRICA, 2018 - 2030

Figure 55:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF AFRICA, 2018 - 2030

Figure 56:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030

Figure 57:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030

Figure 58:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030

Figure 59:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030

Figure 60:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030

Figure 61:
VOLUME OF ENERGY DRINKS MARKET, LITRES, AUSTRALIA, 2018 - 2030

Figure 62:
VALUE OF ENERGY DRINKS MARKET, USD, AUSTRALIA, 2018 - 2030

Figure 63:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030

Figure 64:
VOLUME OF ENERGY DRINKS MARKET, LITRES, CHINA, 2018 - 2030

Figure 65:
VALUE OF ENERGY DRINKS MARKET, USD, CHINA, 2018 - 2030

Figure 66:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030

Figure 67:
VOLUME OF ENERGY DRINKS MARKET, LITRES, INDIA, 2018 - 2030

Figure 68:
VALUE OF ENERGY DRINKS MARKET, USD, INDIA, 2018 - 2030

Figure 69:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030

Figure 70:
VOLUME OF ENERGY DRINKS MARKET, LITRES, INDONESIA, 2018 - 2030

Figure 71:
VALUE OF ENERGY DRINKS MARKET, USD, INDONESIA, 2018 - 2030

Figure 72:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030

Figure 73:
VOLUME OF ENERGY DRINKS MARKET, LITRES, JAPAN, 2018 - 2030

Figure 74:
VALUE OF ENERGY DRINKS MARKET, USD, JAPAN, 2018 - 2030

Figure 75:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030

Figure 76:
VOLUME OF ENERGY DRINKS MARKET, LITRES, MALAYSIA, 2018 - 2030

Figure 77:
VALUE OF ENERGY DRINKS MARKET, USD, MALAYSIA, 2018 - 2030

Figure 78:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030

Figure 79:
VOLUME OF ENERGY DRINKS MARKET, LITRES, SOUTH KOREA, 2018 - 2030

Figure 80:
VALUE OF ENERGY DRINKS MARKET, USD, SOUTH KOREA, 2018 - 2030

Figure 81:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030

Figure 82:
VOLUME OF ENERGY DRINKS MARKET, LITRES, THAILAND, 2018 - 2030

Figure 83:
VALUE OF ENERGY DRINKS MARKET, USD, THAILAND, 2018 - 2030

Figure 84:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030

Figure 85:
VOLUME OF ENERGY DRINKS MARKET, LITRES, VIETNAM, 2018 - 2030

Figure 86:
VALUE OF ENERGY DRINKS MARKET, USD, VIETNAM, 2018 - 2030

Figure 87:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030

Figure 88:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030

Figure 89:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030

Figure 90:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030

Figure 91:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030

Figure 92:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030

Figure 93:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030

Figure 94:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030

Figure 95:
VOLUME OF ENERGY DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030

Figure 96:
VALUE OF ENERGY DRINKS MARKET, USD, BELGIUM, 2018 - 2030

Figure 97:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030

Figure 98:
VOLUME OF ENERGY DRINKS MARKET, LITRES, FRANCE, 2018 - 2030

Figure 99:
VALUE OF ENERGY DRINKS MARKET, USD, FRANCE, 2018 - 2030

Figure 100:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030

Figure 101:
VOLUME OF ENERGY DRINKS MARKET, LITRES, GERMANY, 2018 - 2030

Figure 102:
VALUE OF ENERGY DRINKS MARKET, USD, GERMANY, 2018 - 2030

Figure 103:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030

Figure 104:
VOLUME OF ENERGY DRINKS MARKET, LITRES, ITALY, 2018 - 2030

Figure 105:
VALUE OF ENERGY DRINKS MARKET, USD, ITALY, 2018 - 2030

Figure 106:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030

Figure 107:
VOLUME OF ENERGY DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030

Figure 108:
VALUE OF ENERGY DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030

Figure 109:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030

Figure 110:
VOLUME OF ENERGY DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030

Figure 111:
VALUE OF ENERGY DRINKS MARKET, USD, RUSSIA, 2018 - 2030

Figure 112:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030

Figure 113:
VOLUME OF ENERGY DRINKS MARKET, LITRES, SPAIN, 2018 - 2030

Figure 114:
VALUE OF ENERGY DRINKS MARKET, USD, SPAIN, 2018 - 2030

Figure 115:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030

Figure 116:
VOLUME OF ENERGY DRINKS MARKET, LITRES, TURKEY, 2018 - 2030

Figure 117:
VALUE OF ENERGY DRINKS MARKET, USD, TURKEY, 2018 - 2030

Figure 118:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030

Figure 119:
VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030

Figure 120:
VALUE OF ENERGY DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030

Figure 121:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030

Figure 122:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030

Figure 123:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030

Figure 124:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030

Figure 125:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030

Figure 126:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030

Figure 127:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030

Figure 128:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030

Figure 129:
VOLUME OF ENERGY DRINKS MARKET, LITRES, QATAR, 2018 - 2030

Figure 130:
VALUE OF ENERGY DRINKS MARKET, USD, QATAR, 2018 - 2030

Figure 131:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030

Figure 132:
VOLUME OF ENERGY DRINKS MARKET, LITRES, SAUDI ARABIA, 2018 - 2030

Figure 133:
VALUE OF ENERGY DRINKS MARKET, USD, SAUDI ARABIA, 2018 - 2030

Figure 134:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030

Figure 135:
VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030

Figure 136:
VALUE OF ENERGY DRINKS MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030

Figure 137:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030

Figure 138:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030

Figure 139:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030

Figure 140:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030

Figure 141:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030

Figure 142:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030

Figure 143:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 144:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 145:
VOLUME OF ENERGY DRINKS MARKET, LITRES, CANADA, 2018 - 2030

Figure 146:
VALUE OF ENERGY DRINKS MARKET, USD, CANADA, 2018 - 2030

Figure 147:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030

Figure 148:
VOLUME OF ENERGY DRINKS MARKET, LITRES, MEXICO, 2018 - 2030

Figure 149:
VALUE OF ENERGY DRINKS MARKET, USD, MEXICO, 2018 - 2030

Figure 150:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030

Figure 151:
VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030

Figure 152:
VALUE OF ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030

Figure 153:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030

Figure 154:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030

Figure 155:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030

Figure 156:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030

Figure 157:
VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, LITRES, SOUTH AMERICA, 2018 - 2030

Figure 158:
VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, USD, SOUTH AMERICA, 2018 - 2030

Figure 159:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030

Figure 160:
VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030

Figure 161:
VOLUME OF ENERGY DRINKS MARKET, LITRES, ARGENTINA, 2018 - 2030

Figure 162:
VALUE OF ENERGY DRINKS MARKET, USD, ARGENTINA, 2018 - 2030

Figure 163:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ARGENTINA, 2023 VS 2030

Figure 164:
VOLUME OF ENERGY DRINKS MARKET, LITRES, BRAZIL, 2018 - 2030

Figure 165:
VALUE OF ENERGY DRINKS MARKET, USD, BRAZIL, 2018 - 2030

Figure 166:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BRAZIL, 2023 VS 2030

Figure 167:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF SOUTH AMERICA, 2018 - 2030

Figure 168:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF SOUTH AMERICA, 2018 - 2030

Figure 169:
VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF SOUTH AMERICA, 2023 VS 2030

Figure 170:
MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2020 - 2023

Figure 171:
MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2020 - 2023

Figure 172:
VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022

Sugar Free Energy Drinks Industry Segmentation

Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

Between 2018 and 2023, on-trade retailers witnessed a steady CAGR of 7.03% in the value of sugar-free or low-calorie energy drinks. In 2023, they emerged as the fastest-growing segment in this market. To tap into a wider consumer base, these retailers are strategically placing energy drinks on their menus or showcasing them on tabletop displays, ensuring heightened visibility and ultimately bolstering sales.
In 2023, the energy drink market was predominantly led by off-trade channels, with hypermarkets and supermarkets, including global giants like Walmart, Target, Tesco, Aldi, and Lidl, playing pivotal roles. These retailers offered an extensive range of sugar-free or low-calorie energy drinks in various flavors and sizes. Looking ahead, during 2024-2030, off-trade retailers are projected to witness a robust 31.41% growth by value. This growth is anticipated to be fueled by their increasing integration of loyalty programs and incentivizing repeat purchases of sugar-free or low-calorie energy drinks.
Online retail stores are expected to be the segment with the highest growth rate by value during 2024-2030, accounting for 11.25%. This is due to the rapid growth of the online retail sector, which is outpacing all other traditional retail channels in terms of growth rate. This is largely attributed to the increasing demand for sugar-free energy drinks and low-calorie, which are readily available at online retail stores. Furthermore, energy drinks frequently use digital marketing strategies and social media to reach their target audience, thus increasing their brand awareness and sales.

Packaging Type
		Glass Bottles
		Metal Can
		PET Bottles

Distribution Channel

Off-trade
	Convenience Stores
	Online Retail
	Supermarket/Hypermarket
	Others

On-trade

Region

Africa
	Egypt
	Nigeria
	South Africa
	Rest of Africa

Asia-Pacific
	Australia
	China
	India
	Indonesia
	Japan
	Malaysia
	South Korea
	Thailand
	Vietnam
	Rest of Asia-Pacific

Europe
	Belgium
	France
	Germany
	Italy
	Netherlands
	Russia
	Spain
	Turkey
	United Kingdom
	Rest of Europe

Middle East
	Qatar
	Saudi Arabia
	United Arab Emirates
	Rest of Middle East

North America
	Canada
	Mexico
	United States
	Rest of North America

South America
	Argentina
	Brazil
	Rest of South America

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Market Definition

Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity

Keyword	Definition
Carbonated Soft Drinks	Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola	Standard Cola is defined as the original flavor of cola soda.
Diet Cola	A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates	A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice	Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice	Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice)	Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice)	Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates	Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee	Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee	An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee	Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea	Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea	Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea	Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea	Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink	A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks	Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink	Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks	Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots	A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink	Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic	Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic	Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic	Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water	Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks	Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade	The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade	Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store	A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store	A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail	Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging	Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle	PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans	Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups	Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z	A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial	Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine	Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs	It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café	It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go	It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration	The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine	A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store	A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label	Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine	An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport	Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training	It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life	The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda	Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer	Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda	A carbonated soft drink flavoured with vanilla.
Dairy-Free	A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks	Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.

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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms