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Snack Bar Market Size

The snack bar market is experiencing significant growth, driven by increasing consumer demand for convenient and nutritious snack options. This market expansion is characterized by a rising preference for on-the-go snacks, particularly in regions like North America and Europe, where snacking between meals is prevalent. The market's growth is further supported by the proliferation of online retail channels and the popularity of health-oriented snack bar products in South America. As consumers continue to seek convenient and wholesome snack solutions, the market size is expected to expand considerably over the forecast period.

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Market Size of snack bar Industry

Snack Bar Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 20.34 Billion
svg icon Market Size (2030) USD 32.66 Billion
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 8.21 %
svg icon Largest Share by Region North America
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Snack Bar Market Analysis

The Snack Bar Market size is estimated at 20.34 billion USD in 2024, and is expected to reach 32.66 billion USD by 2030, growing at a CAGR of 8.21% during the forecast period (2024-2030).

20.34 Billion

Market Size in 2024 (USD)

32.66 Billion

Market Size in 2030 (USD)

5.28 %

CAGR (2018-2023)

8.21 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

45.46 %

value share, Cereal Bar, 2023

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The increased sales of cereal bars are driven by the fact that they are an easy and affordable attain nutritious breakfast or snack on the go, making it the largest segment.

Largest Segment by Region

67.20 %

value share, North America, 2023

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Significant growth in sports and athletics in the region resulted in a demand for smaller portions of food with high nutritional value in the study period, enhancing growth.

Fastest-growing Segment by Confectionery variant

9.92 %

Projected CAGR, Protein Bar, 2024-2030

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Sedentary lifestyles & hectic work schedules are leading consumers to look for healthier alternative in the market, thus increasing shares for products like protein bars.

Fastest-growing Segment by Region

11.48 %

Projected CAGR, South America, 2024-2030

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The rising health consciousness amid the increasing prevalence of lifestyle diseases has enabled South American consumers to opt for healthy and sustainable snacking options.

Leading Market Player

10.89 %

market share, Kellogg Company, 2022

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Product diversity in the sector, making innovative bars with varied protein content for a wide range of consumers, aided Kellogg's to occupy the market share in the market.

With major retailers making their footprints across all countries globally, there has been an increased market growth of cereal bars sold through supermarkets and hypermarkets

  • The global retailing segment maintained growth of 23.05% by value in 2023 compared to 2020. The growth is anticipated with the consumers' growing inclination for convenience shopping facilities in the market. Aspects such as rising interest in in-person shopping and demand for discount offers, etc., are likely to drive the retailing industry drastically. Supermarkets and hypermarkets were observed to be the largest and the most dominating segment globally. As of 2022, the segment occupied a share of 46.40% by value, and the growth is promoted by the proliferation of the network of multinational brands in the market. Globally, Lidl was recognized as the largest supermarket chain with 11,200 outlets, followed by Aldi Sud with 7,200 outlets and Penny Market with 3,600 outlets as of 2022.
  • The online retail channel is observed to be the fastest growing distribution channel and expected to observe a CAGR of 7.81% by value over the forecast period, accelerated by the increasing global internet penetration, increasing smartphone usage, and increasing and expansive network of grocery delivery chains. Online stores allow consumers to select from a large collection of product offerings marketed under private labels and mainstream brands. The rising number of smartphone users with the widespread penetration of the internet across key regions is anticipated to foster online sales of confectionery during the forecast period. As of April 2023, there were 5.18 billion internet users worldwide, which amounted to 64.6% of the global population.
  • Convenience stores occupied the second-highest share of 29.47% by value in 2022. The sales are mostly favored by product positioning of products like candies and mints near billing kiosks.
Global Snack Bar Market

The rising prominence of snacking between the meals across the globe, has fueled the market to grow, with major share of 85% contributed by North America and Europe region

  • The global snack bar market observed growth of 7.27% by value in 2023 compared to 2022. Snack bars are expected to be the fastest-growing segment in the global confectionery market over the forecast period. This is significantly due to the rising snack consumption between meals, demanding convenient on-the-go yet wholesome and nutritious snack options among consumers.
  • North America is the largest-growing region, with a value share of 66.68% in 2023, with a Y-o-Y value growth rate of 7.66% compared to 2022. The growth is anticipated due to the increasing snacking among consumers across the region. As of 2023, more than 90% of consumers in the United States consumed snacks. In 2022, more than half (51%) of the consumers preferred regular, all-purpose snack bars and sought out other types of bar products.
  • Europe is identified to be the second-largest snack bar market globally, expanding at a growth of 6.24% by value in 2023 compared to 2022. The consumption of snack bars is pervasive among European consumers. In 2022, more than half (58%) of United Kingdom consumers, 44% of Germans, and 30% of French consumers snacked between meals, including snack bars, as one of the on-the-go snacks. During 2021-2022, around 96% of the UK population consumed granola/cereal/snack bars at least occasionally.
  • South America is the fastest-growing region in the snack bar confectionery market and is likely to attain a value growth of 50.32% during the forecast period. Health-oriented products, such as high-fiber, low-calorie, high-protein, and natural ingredients-containing snack bars, are gaining popularity. In 2022, 56% of consumers in Brazil consumed snack bars at least twice a week. They claimed that they consumed snack bars because they are nutritious and healthy.

Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

  • The global retailing segment maintained growth of 23.05% by value in 2023 compared to 2020. The growth is anticipated with the consumers' growing inclination for convenience shopping facilities in the market. Aspects such as rising interest in in-person shopping and demand for discount offers, etc., are likely to drive the retailing industry drastically. Supermarkets and hypermarkets were observed to be the largest and the most dominating segment globally. As of 2022, the segment occupied a share of 46.40% by value, and the growth is promoted by the proliferation of the network of multinational brands in the market. Globally, Lidl was recognized as the largest supermarket chain with 11,200 outlets, followed by Aldi Sud with 7,200 outlets and Penny Market with 3,600 outlets as of 2022.
  • The online retail channel is observed to be the fastest growing distribution channel and expected to observe a CAGR of 7.81% by value over the forecast period, accelerated by the increasing global internet penetration, increasing smartphone usage, and increasing and expansive network of grocery delivery chains. Online stores allow consumers to select from a large collection of product offerings marketed under private labels and mainstream brands. The rising number of smartphone users with the widespread penetration of the internet across key regions is anticipated to foster online sales of confectionery during the forecast period. As of April 2023, there were 5.18 billion internet users worldwide, which amounted to 64.6% of the global population.
  • Convenience stores occupied the second-highest share of 29.47% by value in 2022. The sales are mostly favored by product positioning of products like candies and mints near billing kiosks.
Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Region
Africa
By Country
Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific
By Country
Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
Europe
By Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
Middle East
By Country
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America
By Country
Canada
Mexico
United States
Rest of North America
South America
By Country
Argentina
Brazil
Rest of South America
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Snack Bar Market Size Summary

The snack bar market is experiencing significant growth, driven by increasing consumer demand for convenient and nutritious on-the-go snack options. This trend is particularly pronounced in regions like North America and Europe, where snack bars are becoming a staple choice for consumers seeking healthier alternatives to traditional snacks. The market is characterized by a diverse range of products, including cereal bars, protein bars, and fruit & nut bars, which cater to varying consumer preferences for taste and health benefits. Brand loyalty plays a crucial role in consumer choices, with many opting for familiar brands that offer new sensory experiences in terms of shape and texture. The market is also witnessing a rise in health-oriented products, such as those containing high fiber, low calories, and natural ingredients, which are gaining popularity, especially in South America.

The distribution channels for snack bars are evolving, with online retailing emerging as the fastest-growing segment, fueled by increased internet penetration and smartphone usage. Supermarkets and hypermarkets remain dominant, supported by the expansion of multinational brands. The market is fragmented, with major players like General Mills Inc., Kellogg Company, Mars Incorporated, Mondelēz International Inc., and Nestlé SA holding significant shares. Recent partnerships and product launches, such as those by Emirates Snack Foods and Hershey, as well as Nestlé’s Milo and Uncle Tobys, highlight the ongoing innovation and expansion efforts within the market. These developments underscore the dynamic nature of the snack bar industry, as it adapts to changing consumer preferences and leverages new distribution channels to enhance market reach.

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Snack Bar Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confectionery Variant

      1. 1.1.1 Cereal Bar

      2. 1.1.2 Fruit & Nut Bar

      3. 1.1.3 Protein Bar

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

    3. 1.3 Region

      1. 1.3.1 Africa

        1. 1.3.1.1 By Country

          1. 1.3.1.1.1 Egypt

          2. 1.3.1.1.2 Nigeria

          3. 1.3.1.1.3 South Africa

          4. 1.3.1.1.4 Rest of Africa

      2. 1.3.2 Asia-Pacific

        1. 1.3.2.1 By Country

          1. 1.3.2.1.1 Australia

          2. 1.3.2.1.2 China

          3. 1.3.2.1.3 India

          4. 1.3.2.1.4 Indonesia

          5. 1.3.2.1.5 Japan

          6. 1.3.2.1.6 Malaysia

          7. 1.3.2.1.7 New Zealand

          8. 1.3.2.1.8 South Korea

          9. 1.3.2.1.9 Rest of Asia-Pacific

      3. 1.3.3 Europe

        1. 1.3.3.1 By Country

          1. 1.3.3.1.1 Belgium

          2. 1.3.3.1.2 France

          3. 1.3.3.1.3 Germany

          4. 1.3.3.1.4 Italy

          5. 1.3.3.1.5 Netherlands

          6. 1.3.3.1.6 Russia

          7. 1.3.3.1.7 Spain

          8. 1.3.3.1.8 Switzerland

          9. 1.3.3.1.9 Turkey

          10. 1.3.3.1.10 United Kingdom

          11. 1.3.3.1.11 Rest of Europe

      4. 1.3.4 Middle East

        1. 1.3.4.1 By Country

          1. 1.3.4.1.1 Bahrain

          2. 1.3.4.1.2 Kuwait

          3. 1.3.4.1.3 Oman

          4. 1.3.4.1.4 Qatar

          5. 1.3.4.1.5 Saudi Arabia

          6. 1.3.4.1.6 United Arab Emirates

          7. 1.3.4.1.7 Rest of Middle East

      5. 1.3.5 North America

        1. 1.3.5.1 By Country

          1. 1.3.5.1.1 Canada

          2. 1.3.5.1.2 Mexico

          3. 1.3.5.1.3 United States

          4. 1.3.5.1.4 Rest of North America

      6. 1.3.6 South America

        1. 1.3.6.1 By Country

          1. 1.3.6.1.1 Argentina

          2. 1.3.6.1.2 Brazil

          3. 1.3.6.1.3 Rest of South America

Snack Bar Market Size FAQs

The Global Snack Bar Market size is expected to reach USD 20.34 billion in 2024 and grow at a CAGR of 8.21% to reach USD 32.66 billion by 2030.

In 2024, the Global Snack Bar Market size is expected to reach USD 20.34 billion.

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