Market Size of Global Rice Snacks Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 8.45 Billion |
| Market Size (2029) | USD 10.43 Billion |
| CAGR (2024 - 2029) | 4.30 % |
| Fastest Growing Market | North America |
| Largest Market | Asia-Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Rice Snacks Market Analysis
The Global Rice Snacks Market size is estimated at USD 8.45 billion in 2024, and is expected to reach USD 10.43 billion by 2029, growing at a CAGR of 4.30% during the forecast period (2024-2029).
Growing consumer health awareness supports the production of nutritious food products. The market for rice-based snacks is expanding in many regions due to changing customer preferences for healthier eating habits. Customers can maintain their hectic lifestyles and work cultures as customers prefer consuming rice-based snacks. Manufacturers prioritize selecting certified, high-quality ingredients. There are numerous target markets for the producers of low-sugar and low-sodium snacks, and as a result of all these factors, the rice snack market is expanding constantly.
The high production of rice grains in Asian nations like China and India, which account for over 40% of the global market, is among the highest. Rice snacks are eaten as breakfast in countries like India. Chivda is the most popular rice snack in India. Rice snacks are consumed among babies and toddlers for better nourishment. The fast-paced lifestyle, the technological improvement and a shift in customer preferences toward healthy snacks, and expanding urbanization in these nations are driving the growth of the rice snack market.
Rice Snacks Industry Segmentation
A rice snack is a small portion of food eaten between meals. Rice snack is made with whole grain rice. Rice Snacks are being packaged snack foods or other processed foods, among other shapes and sizes. The Rice Snacks Market is segmented by type into rice cakes, rice crisps, rice crackers, and other types. By distribution channel into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, market sizing and forecasts have been done on the basis of value (USD million).
| By Type | |
| Rice Cakes | |
| Rice Crisps | |
| Rice Crackers | |
| Other Types |
| By Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Global Rice Snacks Market Size Summary
The global rice snacks market is experiencing significant growth, driven by increasing consumer health awareness and a shift towards healthier eating habits. This market expansion is supported by the preference for rice-based snacks, which offer convenience for those with busy lifestyles. Manufacturers are focusing on high-quality, certified ingredients to meet the demand for low-sugar and low-sodium options. The market is particularly strong in Asian countries like China and India, where rice snacks are a staple, and urbanization, technological advancements, and changing consumer preferences are further propelling growth. The health benefits of rice snacks, such as improved digestion and blood sugar control, are attracting a broader audience, including those with dietary restrictions like gluten intolerance.
In the Asia Pacific region, the rice snacks market is expanding due to rising demand from countries such as China, Indonesia, Japan, and India. The trend towards convenience foods is contributing to this growth, with private-label brands offering cost-effective options appealing to price-conscious consumers. The competitive landscape features major players like Pepsico Inc, The Kellogg Company, and General Mills Inc, who are innovating to capture consumer interest. Local companies and startups are also playing a crucial role by providing products through local retail channels. Recent product launches, such as naturally sweetened cereals and new rice snack flavors, highlight the industry's focus on meeting evolving consumer tastes and preferences.
Global Rice Snacks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Rice Cakes
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2.1.2 Rice Crisps
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2.1.3 Rice Crackers
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2.1.4 Other Types
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2.2 By Distribution Channel
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2.2.1 Supermarket/Hypermarket
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2.2.2 Convenience stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 Spain
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 Saudi Arabia
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle East & Africa
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Global Rice Snacks Market Size FAQs
How big is the Global Rice Snacks Market?
The Global Rice Snacks Market size is expected to reach USD 8.45 billion in 2024 and grow at a CAGR of 4.30% to reach USD 10.43 billion by 2029.
What is the current Global Rice Snacks Market size?
In 2024, the Global Rice Snacks Market size is expected to reach USD 8.45 billion.
