Market Trends of rice protein Industry
Plant protein based diet linked with several health benefits is propelling the customers to incline more towards vegan offerings
- The changing dietary preferences of consumers are evident globally, and the low inclination toward meat-based products is visible among consumers. The percentage of consumers becoming flexitarian or vegan is offering manufacturers opportunities to introduce and innovate more in the plant protein segment. Globally, plant-based protein alternatives have become popular, as well as due to environmental issues, ethical reasons, and health-related concerns. Proteins take longer to digest than carbohydrates, helping one feel full longer with fewer calories. So, proteins are an essential component of healthily managing weight. Globally, Germany emerged to be one of the leaders in vegan product development and launches, accounting for 15% of the global vegan introductions between July 2017 and June 2018.
- The increasing number of young population that are indulging in sports and athletic activities, along with the shifting trends in functional ingredients fortification in the food and beverage industry due to rising demand for added health benefits in various food products, is anticipated to boost plant-based protein demand. For instance, 46.9% of U.S. adults age 18 and older met the Physical Activity Guidelines for aerobic physical activity in 2020. Similarly, 24.2% of U.S. adults age 18 and older met the Physical Activity Guidelines for both aerobic and muscle-strengthening activity. This has paved the way for the population looking for more plant-based food products. Along with this, Canada's Health Ministry revamped its food guide and released it in January 2019. This new guide has three categories, namely vegetables and fruits, whole grains, and plant-based proteins. The rising awareness about protein benefits increased protein consumption in the country.
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Asia-Pacific leads the global rice production region with other major countries relying on imports from this region
- Rice being the staple food of Asia-Pacific, the region sees the maximum of the world’s rice production. China, India, Bangladesh, and Indonesia are some of the key leading rice-producing countries. Other top rice-producing countries in Asia include Indonesia, Bangladesh, Vietnam, Thailand, Myanmar, the Philippines, and Japan. In 2021, China produced around 212.84 million metric tons of rice. Although rice is produced over vast areas of the world, the physical requirements for growing it are limited to certain areas.
- In Asia, nearly 60% of the 130 million hectares devoted to rice production annually is irrigated, where rice is often grown in monoculture with two to three crops a year depending upon water availability. China, India, Indonesia, Bangladesh, Vietnam, Thailand, Myanmar, the Philippines, Pakistan, and Brazil are the top 10 rice-producing countries. With 84% of rice being harvested in just 10 countries, many countries globally rely on imports to meet domestic demand. As the global population continues to rise, rice will continue to be a major source of calories and nutrition.
- Rice is considered a vital part of nutrition in much of Asia, Latin America, Africa, and the Caribbean and is estimated to provide more than one-fifth of the calories consumed globally, impacting the production of rice and processing it into various products, as it is a widely accepted protein crop. Sub-Saharan Africa is the largest rice-importing region, slightly exceeding total imports by all of Asia and accounting for more than 31% of global imports. The Middle East remains a large global import market, accounting for more than 70% of the region's rice consumption.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Asia-pacific held major market share
- Healthy trends in beverages impacting market growth
- Hike in the demand for single-serve packets may augment production
- Dairy alternative to witness significant growth
- Meat protein alternatives are revolutionizing the meat segment
- Healthy snacking preference to support market growth
- Growing demand for compound feed
- Strong hold of the retail sector is supporting market growth
- Growing preference for convenient breakfast options
- Rising at-home consumption and demand for healthy confectionery products
- Growing nutritional concerns for aging populations
- Ready-to-cook and frozen foods witnessed a surge in sales
- Rising health awareness and growing demand from millennials
- Natural ingredients highly driving the segmental sales
