Market Trends of Recovery Drinks Industry
This section covers the major market trends shaping the Recovery Drinks Market according to our research experts:
Increased demand of organic recovery drinks
While traditional recovery drinks are still popular, awareness for health consciousness and holistic wellness have led to a shift in the category. The region is witnessed by increasing consumption of organic energy drinks and brands such as Organic Muscle, Vega, Atrium Innovations Inc. (Garden of Life) and many more, developing these beverages with organic and/or natural ingredients that are perceived as a better alternative. Some of the most common ingredients in these drinks are protein plant-based drink, whole food magnesium drink, and electrolyte powder. According to the Organic Trade Association, there is a constant increase in the consumption of organic recovery drinks in Brazil from 2014 to 2020 which shows the increase in demand for organic recovery beverages globally.
Europe is the fastest growing region
Europe is expected to grow the fastest growing region due to the increasing health consciousness among the consumers and disposable income in the emerging markets of Germany, France, Italy, and Spain. Also, increased adoption of western lifestyle has paired the driving factors of the market sales. Product development of recovery drinks such as dairy-based drinks and alcoholic recovery drinks, that appeal to health-conscious consumers have triggered the market growth. For instance, Oatly, a Swedish company launched two recovery drinks- Pineapple/Passion fruit/Spirulina and Apple/Beetroot/Ginger to provide an optimum balance between protein and carbohydrates in 2016.
