Market Size of Recovery Drinks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.00 % |
| Fastest Growing Market | Europe |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Recovery Drink Market Analysis
The global recovery drinks market is growing at a CAGR of 6.0% during the forecast period (2019-2024).
- This segment contains the drinks that are rich in carbohydrates, proteins or electrolytes, generally consumed post a strenuous work out to replenish the dehydrated contents from the body during workouts and its market is majorly driven by the athletes and fitness conscious consumers.
- On a segmentation front by type, powders are leading the market sales due to the advantages it possesses over RTE drinks, having a longer shelf-life than RTE drinks which tend to degrade over time. Among the category of drinks available under-recovery drinks market, isotonic drinks hold the major share over hypertonic and hypotonic drinks owing to its benefits over others and the presence of carbohydrates and high bioavailability characteristics. This is followed by the hypotonic drinks that are expected to grow faster in the forecasted years due to the increasing awareness of keeping the body hydrated among consumers.
- However, factors restraining the growth of the market is the high price of recovery drinks compared to regular beverages, which is attributed to the ingredients used and high production costs.
Recovery Drink Industry Segmentation
Global recovery drinks market has been segmented by product types (which includes RTD and Powder), by category (which includes isotonic, hypotonic and hypertonic drinks), by distribution channel (which includes Supermarkets/ Hypermarkets, Sports Nutrition chain, Convenience Stores, Online Retail Stores, and others) and by geography (which includes North America, Europe, Asia-Pacific, South America and Middle East and Africa).
| By Type | |
| RTD | |
| Powder |
| By Category | |
| Isotonic | |
| Hypotonic | |
| Hypertonic |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Sports Nutrition chain | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Recovery Drinks Market Size Summary
The recovery drinks market is experiencing significant growth, driven primarily by athletes and fitness-conscious consumers who seek to replenish electrolytes, carbohydrates, and proteins post-exercise. This market segment includes various types of drinks, with powders leading in sales due to their longer shelf life compared to ready-to-eat (RTE) drinks. Isotonic drinks dominate the market share due to their high bioavailability and carbohydrate content, while hypotonic drinks are expected to see faster growth as consumer awareness of hydration increases. Despite the market's expansion, high production costs and the premium pricing of recovery drinks compared to regular beverages pose challenges to growth.
The market is also witnessing a shift towards organic and natural ingredients, with brands like Organic Muscle and Vega gaining popularity. This trend is particularly evident in regions like Europe, where health consciousness and disposable income are rising, driving demand for innovative products such as dairy-based and alcoholic recovery drinks. The competitive landscape is marked by numerous domestic and multinational players, with companies focusing on mergers, acquisitions, and new product development to enhance their market presence. Notable examples include Oatly's expansion into China and the introduction of unique products like electrolyte-infused beers by Sufferfest Beer Company.
Recovery Drinks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 RTD
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2.1.2 Powder
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2.2 By Category
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2.2.1 Isotonic
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2.2.2 Hypotonic
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2.2.3 Hypertonic
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2.3 By Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Sports Nutrition chain
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2.3.3 Convenience Stores
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2.3.4 Online Retail Stores
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2.3.5 Other Distribution Channels
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 Spain
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2.4.2.2 United Kingdom
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2.4.2.3 Germany
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2.4.2.4 France
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2.4.2.5 Italy
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2.4.2.6 Russia
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2.4.2.7 Rest of Europe
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2.4.3 Asia Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East and Africa
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2.4.5.1 South Africa
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2.4.5.2 United Arab Emirates
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2.4.5.3 Rest of Middle East and Africa
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Recovery Drinks Market Size FAQs
What is the current Recovery Drinks Market size?
The Recovery Drinks Market is projected to register a CAGR of 6% during the forecast period (2024-2029)
Who are the key players in Recovery Drinks Market?
PepsiCo Inc., Glanbia PLC, Abbott Nutrition, Rockstar, Inc. and Sufferfest Beer Company are the major companies operating in the Recovery Drinks Market.
