Market Trends of rtd tea Industry
RTD Tea is majorly driven by health and wellness along with convenience in on-the-go lifestyles across regions
- Around 600,000 tons of green tea are consumed globally each year, which is about one-fifth of all tea consumed. Furthermore, other functional teas will continue to advance the RTD tea sector, supported by trends prioritizing health and wellness.
- The popularity of organic label and herbal teas are on the rise globally owing to increasing popularity. This can be attributed to their health benefits and enhanced benefits of ingredients such as basil, tulsi, etc., shifting consumer preferences toward natural ingredients-based products.
- The average price range of RTD tea market ranges between USD 2.50 to 4.50 in the united states. Among variants, lemon and raspberry as the most popular RTD tea drinks variants. These were priced 12.22% higher than the average price of a RTD tea drinks.
- Growing awareness about the benefits of drinking tea for patients with arthritis, cardiovascular diseases, obesity, overweight, and high blood pressure will drive market growth and expansion in the coming years.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Premiumization in product and flavor profile using quality ingredients is driving the market growth
- Effective marketing strategies, competitive pricing, and a focus on innovation have further fueled Master Kong's dominance in the RTD tea market, allowing it to establish a strong foothold in various countries around the world
