RTD Tea Market Size
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 70.74 Billion |
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Market Size (2030) | USD 107.7 Billion |
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Largest Share by Soft Drink Type | Iced Tea |
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CAGR (2024 - 2030) | 7.25 % |
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Largest Share by Region | Asia-Pacific |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
RTD Tea Market Analysis
The RTD Tea Market size is estimated at 70.74 billion USD in 2024, and is expected to reach 107.7 billion USD by 2030, growing at a CAGR of 7.25% during the forecast period (2024-2030).
70.74 Billion
Market Size in 2024 (USD)
107.7 Billion
Market Size in 2030 (USD)
5.69 %
CAGR (2018-2023)
7.25 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
38.68 %
value share, Iced Tea, 2023
Iced tea popularity as a ready-to-drink beverage stems from its versatility, taste and convenience. Additionally, its lower calorie count also contributes to its appeal among consumers
Largest Region
61.76 %
value share, Asia-Pacific, 2023
Emerging countries like India, China, and Japan among others are a few of the major markets for RTD tea. Increasing socialization among millennials has increased the demand for RTD tea.
Fastest-growing segment by Soft Drink Type
8.26 %
Projected CAGR, Herbal Tea, 2024-2030
Due to its usage of natural components, herbal tea is growing in popularity in the market. This tendency has emerged as a result of people becoming more concerned of their health.
Fastest-growing region
9.42 %
Projected CAGR, Europe, 2024-2030
Black Tea is witnessing growth in African countries. Rising awareness of the nutritional benefits of black tea over regular tea makes it a preferred choice, after green tea in the region.
Leading Market Player
12.18 %
market share, PepsiCo, Inc., Inc.
The company has a large portfolio of brands in RTD tea market. It sells its RTD tea products under trademarks like Lipton and Arizona, along with various specialized companies.
RTD Tea is majorly driven by health and wellness along with convenience in on-the-go lifestyles
- Global RTD Tea has experienced significant growth in recent years driven by health-conscious trends and convenience in beverage choices. The market dynamics have been shaped not only by traditional tea-drinking cultures in countries like China, India, and Japan but also by the globalization of tastes. Green tea accounted for a significant share compared to all other RTD tea types. The market for green tea registered a CAGR of 6.07% from 2018 to 2023. The major factor driving the growth of RTD tea is growing consumers' inclination toward healthy beverage products. In 2022, around 50% of consumers across the world preferred green tea over other tea types.
- Iced tea is the second-leading RTD tea type globally. This is attributed to increased consumption of iced tea across the regions. For instance, around 75 - 80% of tea consumed in the United States was iced as of 2022. Iced tea offers a diverse range of flavors to cater to varying taste preferences. With the growing health-conscious and diabetic population, companies are expected to use healthier sugar substitutes, such as stevia, coconut sugar, and organic honey, to add sweetness to the iced teas. Brands are expected to use healthier sugar substitutes, such as stevia, coconut sugar, and organic honey, to add sweetness to the iced teas in the future.
- Herbal tea is projected to register the fastest CAGR value of 7.81% between 2024 and 2030. Herbal tea, in combination with antioxidants that help to boost the immune system, contains essential nutrients such as calcium, magnesium, potassium, and vitamin C. Products with immunity-boosting properties are becoming increasingly popular globally. This factor will further aid the market in the future.
Understand The Key Trends Shaping This Market
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Rising obesity concerns and preferences for healthy drinks are increasing sales
- From 2021 to 2023, the global sales of RTD teas witnessed a 13.35% surge in value. North America emerged as a key market with a notable 8.81% increase. This rise can be attributed to a growing preference among health-conscious consumers for RTD teas with lower sugar content and natural sweeteners, like antioxidants. The United States, grappling with a high obesity rate, saw a shift in consumer preferences toward sugar-free or low-calorie beverages, including RTD teas. Around 100.1 million (41.9%) adults and 14.7 million (19.7%) children are obese in the United States.
- In Europe, RTD tea is gaining popularity due to rising obesity concerns, which is projected to witness a high CAGR value of 9.38% during 2024-2030. Countries like Germany have a higher obesity rate, which has led consumers to be inclined toward sugar-less or low-calorie beverages, including RTD teas. In Germany, 53.5% of the population (46.6% of women and 60.5% of men) was overweight as of 2022. Thus, many consumers are turning to RTD tea as an alternative to sugary sodas and other less healthy beverages.
- Asia-Pacific dominated the RTD tea market, witnessing a significant 14.12% surge in value from 2021 to 2023. In Japan, where tea is a cultural staple, RTD green teas are particularly popular. Key players in the market, such as Ito En Ltd and Kirin Beverage Company, Limited, emphasize preserving the traditional taste while offering modern packaging and convenience. The number of tea drinks circulating in the Japanese market reached almost 700 in 2022, with more than 100 variations introduced annually. RTD tea beverages, offering the convenience of traditional flavors without the preparation time, are widely consumed.
Global RTD Tea Market Trends
RTD Tea is majorly driven by health and wellness along with convenience in on-the-go lifestyles across regions
- Around 600,000 tons of green tea are consumed globally each year, which is about one-fifth of all tea consumed. Furthermore, other functional teas will continue to advance the RTD tea sector, supported by trends prioritizing health and wellness.
- The popularity of organic label and herbal teas are on the rise globally owing to increasing popularity. This can be attributed to their health benefits and enhanced benefits of ingredients such as basil, tulsi, etc., shifting consumer preferences toward natural ingredients-based products.
- The average price range of RTD tea market ranges between USD 2.50 to 4.50 in the united states. Among variants, lemon and raspberry as the most popular RTD tea drinks variants. These were priced 12.22% higher than the average price of a RTD tea drinks.
- Growing awareness about the benefits of drinking tea for patients with arthritis, cardiovascular diseases, obesity, overweight, and high blood pressure will drive market growth and expansion in the coming years.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Premiumization in product and flavor profile using quality ingredients is driving the market growth
- Effective marketing strategies, competitive pricing, and a focus on innovation have further fueled Master Kong's dominance in the RTD tea market, allowing it to establish a strong foothold in various countries around the world
RTD Tea Industry Overview
The RTD Tea Market is fragmented, with the top five companies occupying 36.84%. The major players in this market are PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company, Tingyi (Cayman Islands) Holding Corporation and Uni-President Enterprises Corp. (sorted alphabetically).
RTD Tea Market Leaders
PepsiCo, Inc.
Suntory Holdings Limited
The Coca-Cola Company
Tingyi (Cayman Islands) Holding Corporation
Uni-President Enterprises Corp.
Other important companies include Arizona Beverages USA LLC, Asahi Group Holdings, Ltd., Hangzhou Wahaha Group Co., Ltd., Ito En, Ltd., Keurig Dr Pepper, Inc., Kirin Holdings Company, Limited, Nestle S.A., PT. Anggada Putra Rekso Mulia, Reily Foods Company, Sapporo Holdings Limited, Tata Consumer Products Ltd, Thai Beverages PCL.
*Disclaimer: Major Players sorted in alphabetical order.
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RTD Tea Market News
- February 2024: Rockstar® Energy Drink, a subsidiary of PepsiCo, Inc unveiled “Rockstar Focus™,” a new line of energy drinks delivering energy & mental boost made with innovative ingredients like Lion’s Mane, a mushroom used in traditional eastern cultures, and providing 200 mg of caffeine. These products are avilable in retail channels in Saudi Arabia, UAE and Qatar.
- November 2023: The Coca-Cola Company's brand ChaiChun brought exquisite teas to Delhi with its new store, The ChaiChun Store, expanding its business.
- January 2023: Lipton Tea has announced a new partnership with Full Cart, a program within nonprofit U.S. Hunger, and a virtual food pantry to make heart-friendly nutrition and grocery assistance more accessible.
Free with this Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
RTD Tea Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Consumer Buying Behaviour
2.2. Innovations
2.3. Brand Share Analysis
2.4. Regulatory Framework
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
3.1. Soft Drink Type
3.1.1. Green Tea
3.1.2. Herbal Tea
3.1.3. Iced Tea
3.1.4. Other RTD Tea
3.2. Packaging Type
3.2.1. Aseptic packages
3.2.2. Glass Bottles
3.2.3. Metal Can
3.2.4. PET Bottles
3.3. Distribution Channel
3.3.1. Off-trade
3.3.1.1. Convenience Stores
3.3.1.2. Online Retail
3.3.1.3. Supermarket/Hypermarket
3.3.1.4. Others
3.3.2. On-trade
3.4. Region
3.4.1. Africa
3.4.1.1. Egypt
3.4.1.2. Nigeria
3.4.1.3. South Africa
3.4.1.4. Rest of Africa
3.4.2. Asia-Pacific
3.4.2.1. Australia
3.4.2.2. China
3.4.2.3. India
3.4.2.4. Indonesia
3.4.2.5. Japan
3.4.2.6. Malaysia
3.4.2.7. South Korea
3.4.2.8. Thailand
3.4.2.9. Vietnam
3.4.2.10. Rest of Asia-Pacific
3.4.3. Europe
3.4.3.1. Belgium
3.4.3.2. France
3.4.3.3. Germany
3.4.3.4. Italy
3.4.3.5. Netherlands
3.4.3.6. Russia
3.4.3.7. Spain
3.4.3.8. Turkey
3.4.3.9. United Kingdom
3.4.3.10. Rest of Europe
3.4.4. Middle East
3.4.4.1. Qatar
3.4.4.2. Saudi Arabia
3.4.4.3. United Arab Emirates
3.4.4.4. Rest of Middle East
3.4.5. North America
3.4.5.1. Canada
3.4.5.2. Mexico
3.4.5.3. United States
3.4.5.4. Rest of North America
3.4.6. South America
3.4.6.1. Argentina
3.4.6.2. Brazil
3.4.6.3. Rest of South America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Arizona Beverages USA LLC
4.4.2. Asahi Group Holdings, Ltd.
4.4.3. Hangzhou Wahaha Group Co., Ltd.
4.4.4. Ito En, Ltd.
4.4.5. Keurig Dr Pepper, Inc.
4.4.6. Kirin Holdings Company, Limited
4.4.7. Nestle S.A.
4.4.8. PepsiCo, Inc.
4.4.9. PT. Anggada Putra Rekso Mulia
4.4.10. Reily Foods Company
4.4.11. Sapporo Holdings Limited
4.4.12. Suntory Holdings Limited
4.4.13. Tata Consumer Products Ltd
4.4.14. Thai Beverages PCL
4.4.15. The Coca-Cola Company
4.4.16. Tingyi (Cayman Islands) Holding Corporation
4.4.17. Uni-President Enterprises Corp.
5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF RTD TEA MARKET, LITRES, GLOBAL, 2018 - 2030
- Figure 5:
- VALUE OF RTD TEA MARKET, USD, GLOBAL, 2018 - 2030
- Figure 6:
- VOLUME OF RTD TEA MARKET BY SOFT DRINK TYPE, LITRES, GLOBAL, 2018 - 2030
- Figure 7:
- VALUE OF RTD TEA MARKET BY SOFT DRINK TYPE, USD, GLOBAL, 2018 - 2030
- Figure 8:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF GREEN TEA MARKET, LITRES, GLOBAL, 2018 - 2030
- Figure 11:
- VALUE OF GREEN TEA MARKET, USD, GLOBAL, 2018 - 2030
- Figure 12:
- VALUE SHARE OF GREEN TEA MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
- Figure 13:
- VOLUME OF HERBAL TEA MARKET, LITRES, GLOBAL, 2018 - 2030
- Figure 14:
- VALUE OF HERBAL TEA MARKET, USD, GLOBAL, 2018 - 2030
- Figure 15:
- VALUE SHARE OF HERBAL TEA MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
- Figure 16:
- VOLUME OF ICED TEA MARKET, LITRES, GLOBAL, 2018 - 2030
- Figure 17:
- VALUE OF ICED TEA MARKET, USD, GLOBAL, 2018 - 2030
- Figure 18:
- VALUE SHARE OF ICED TEA MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
- Figure 19:
- VOLUME OF OTHER RTD TEA MARKET, LITRES, GLOBAL, 2018 - 2030
- Figure 20:
- VALUE OF OTHER RTD TEA MARKET, USD, GLOBAL, 2018 - 2030
- Figure 21:
- VALUE SHARE OF OTHER RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
- Figure 22:
- VOLUME OF RTD TEA MARKET BY PACKAGING TYPE, LITRES, GLOBAL, 2018 - 2030
- Figure 23:
- VALUE OF RTD TEA MARKET BY PACKAGING TYPE, USD, GLOBAL, 2018 - 2030
- Figure 24:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 25:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 26:
- VOLUME OF RTD TEA MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, GLOBAL, 2018 - 2030
- Figure 27:
- VALUE OF RTD TEA MARKET SOLD VIA ASEPTIC PACKAGES, USD, GLOBAL, 2018 - 2030
- Figure 28:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030
- Figure 29:
- VOLUME OF RTD TEA MARKET SOLD VIA GLASS BOTTLES, LITRES, GLOBAL, 2018 - 2030
- Figure 30:
- VALUE OF RTD TEA MARKET SOLD VIA GLASS BOTTLES, USD, GLOBAL, 2018 - 2030
- Figure 31:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030
- Figure 32:
- VOLUME OF RTD TEA MARKET SOLD VIA METAL CAN, LITRES, GLOBAL, 2018 - 2030
- Figure 33:
- VALUE OF RTD TEA MARKET SOLD VIA METAL CAN, USD, GLOBAL, 2018 - 2030
- Figure 34:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030
- Figure 35:
- VOLUME OF RTD TEA MARKET SOLD VIA PET BOTTLES, LITRES, GLOBAL, 2018 - 2030
- Figure 36:
- VALUE OF RTD TEA MARKET SOLD VIA PET BOTTLES, USD, GLOBAL, 2018 - 2030
- Figure 37:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030
- Figure 38:
- VOLUME OF RTD TEA MARKET BY DISTRIBUTION CHANNEL, LITRES, GLOBAL, 2018 - 2030
- Figure 39:
- VALUE OF RTD TEA MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2018 - 2030
- Figure 40:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF RTD TEA MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, GLOBAL, 2018 - 2030
- Figure 43:
- VALUE OF RTD TEA MARKET SOLD VIA OFF-TRADE CHANNELS, USD, GLOBAL, 2018 - 2030
- Figure 44:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 45:
- VOLUME SHARE OF RTD TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 46:
- VOLUME OF RTD TEA MARKET SOLD VIA CONVENIENCE STORES, LITRES, GLOBAL, 2018 - 2030
- Figure 47:
- VALUE OF RTD TEA MARKET SOLD VIA CONVENIENCE STORES, USD, GLOBAL, 2018 - 2030
- Figure 48:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
- Figure 49:
- VOLUME OF RTD TEA MARKET SOLD VIA ONLINE RETAIL, LITRES, GLOBAL, 2018 - 2030
- Figure 50:
- VALUE OF RTD TEA MARKET SOLD VIA ONLINE RETAIL, USD, GLOBAL, 2018 - 2030
- Figure 51:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
- Figure 52:
- VOLUME OF RTD TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, GLOBAL, 2018 - 2030
- Figure 53:
- VALUE OF RTD TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, GLOBAL, 2018 - 2030
- Figure 54:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
- Figure 55:
- VOLUME OF RTD TEA MARKET SOLD VIA OTHERS, LITRES, GLOBAL, 2018 - 2030
- Figure 56:
- VALUE OF RTD TEA MARKET SOLD VIA OTHERS, USD, GLOBAL, 2018 - 2030
- Figure 57:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
- Figure 58:
- VOLUME OF RTD TEA MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, GLOBAL, 2018 - 2030
- Figure 59:
- VALUE OF RTD TEA MARKET SOLD VIA ON-TRADE CHANNEL, USD, GLOBAL, 2018 - 2030
- Figure 60:
- VALUE SHARE OF RTD TEA MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
- Figure 61:
- VOLUME OF RTD TEA MARKET BY REGION, LITRES, GLOBAL, 2018 - 2030
- Figure 62:
- VALUE OF RTD TEA MARKET BY REGION, USD, GLOBAL, 2018 - 2030
- Figure 63:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 64:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 65:
- VOLUME OF RTD TEA MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030
- Figure 66:
- VALUE OF RTD TEA MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
- Figure 67:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 68:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 69:
- VOLUME OF EGYPT MARKET, LITRES, EGYPT, 2018 - 2030
- Figure 70:
- VALUE OF EGYPT MARKET, USD, EGYPT, 2018 - 2030
- Figure 71:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030
- Figure 72:
- VOLUME OF NIGERIA MARKET, LITRES, NIGERIA, 2018 - 2030
- Figure 73:
- VALUE OF NIGERIA MARKET, USD, NIGERIA, 2018 - 2030
- Figure 74:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030
- Figure 75:
- VOLUME OF SOUTH AFRICA MARKET, LITRES, SOUTH AFRICA, 2018 - 2030
- Figure 76:
- VALUE OF SOUTH AFRICA MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 77:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 78:
- VOLUME OF REST OF AFRICA MARKET, LITRES, REST OF AFRICA, 2018 - 2030
- Figure 79:
- VALUE OF REST OF AFRICA MARKET, USD, REST OF AFRICA, 2018 - 2030
- Figure 80:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030
- Figure 81:
- VOLUME OF RTD TEA MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 82:
- VALUE OF RTD TEA MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 83:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 84:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 85:
- VOLUME OF AUSTRALIA MARKET, LITRES, AUSTRALIA, 2018 - 2030
- Figure 86:
- VALUE OF AUSTRALIA MARKET, USD, AUSTRALIA, 2018 - 2030
- Figure 87:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030
- Figure 88:
- VOLUME OF CHINA MARKET, LITRES, CHINA, 2018 - 2030
- Figure 89:
- VALUE OF CHINA MARKET, USD, CHINA, 2018 - 2030
- Figure 90:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
- Figure 91:
- VOLUME OF INDIA MARKET, LITRES, INDIA, 2018 - 2030
- Figure 92:
- VALUE OF INDIA MARKET, USD, INDIA, 2018 - 2030
- Figure 93:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
- Figure 94:
- VOLUME OF INDONESIA MARKET, LITRES, INDONESIA, 2018 - 2030
- Figure 95:
- VALUE OF INDONESIA MARKET, USD, INDONESIA, 2018 - 2030
- Figure 96:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030
- Figure 97:
- VOLUME OF JAPAN MARKET, LITRES, JAPAN, 2018 - 2030
- Figure 98:
- VALUE OF JAPAN MARKET, USD, JAPAN, 2018 - 2030
- Figure 99:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030
- Figure 100:
- VOLUME OF MALAYSIA MARKET, LITRES, MALAYSIA, 2018 - 2030
- Figure 101:
- VALUE OF MALAYSIA MARKET, USD, MALAYSIA, 2018 - 2030
- Figure 102:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030
- Figure 103:
- VOLUME OF SOUTH KOREA MARKET, LITRES, SOUTH KOREA, 2018 - 2030
- Figure 104:
- VALUE OF SOUTH KOREA MARKET, USD, SOUTH KOREA, 2018 - 2030
- Figure 105:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030
- Figure 106:
- VOLUME OF THAILAND MARKET, LITRES, THAILAND, 2018 - 2030
- Figure 107:
- VALUE OF THAILAND MARKET, USD, THAILAND, 2018 - 2030
- Figure 108:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030
- Figure 109:
- VOLUME OF VIETNAM MARKET, LITRES, VIETNAM, 2018 - 2030
- Figure 110:
- VALUE OF VIETNAM MARKET, USD, VIETNAM, 2018 - 2030
- Figure 111:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030
- Figure 112:
- VOLUME OF REST OF ASIA-PACIFIC MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030
- Figure 113:
- VALUE OF REST OF ASIA-PACIFIC MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
- Figure 114:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030
- Figure 115:
- VOLUME OF RTD TEA MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
- Figure 116:
- VALUE OF RTD TEA MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
- Figure 117:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 118:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 119:
- VOLUME OF BELGIUM MARKET, LITRES, BELGIUM, 2018 - 2030
- Figure 120:
- VALUE OF BELGIUM MARKET, USD, BELGIUM, 2018 - 2030
- Figure 121:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
- Figure 122:
- VOLUME OF FRANCE MARKET, LITRES, FRANCE, 2018 - 2030
- Figure 123:
- VALUE OF FRANCE MARKET, USD, FRANCE, 2018 - 2030
- Figure 124:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
- Figure 125:
- VOLUME OF GERMANY MARKET, LITRES, GERMANY, 2018 - 2030
- Figure 126:
- VALUE OF GERMANY MARKET, USD, GERMANY, 2018 - 2030
- Figure 127:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
- Figure 128:
- VOLUME OF ITALY MARKET, LITRES, ITALY, 2018 - 2030
- Figure 129:
- VALUE OF ITALY MARKET, USD, ITALY, 2018 - 2030
- Figure 130:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
- Figure 131:
- VOLUME OF NETHERLANDS MARKET, LITRES, NETHERLANDS, 2018 - 2030
- Figure 132:
- VALUE OF NETHERLANDS MARKET, USD, NETHERLANDS, 2018 - 2030
- Figure 133:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
- Figure 134:
- VOLUME OF RUSSIA MARKET, LITRES, RUSSIA, 2018 - 2030
- Figure 135:
- VALUE OF RUSSIA MARKET, USD, RUSSIA, 2018 - 2030
- Figure 136:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
- Figure 137:
- VOLUME OF SPAIN MARKET, LITRES, SPAIN, 2018 - 2030
- Figure 138:
- VALUE OF SPAIN MARKET, USD, SPAIN, 2018 - 2030
- Figure 139:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
- Figure 140:
- VOLUME OF TURKEY MARKET, LITRES, TURKEY, 2018 - 2030
- Figure 141:
- VALUE OF TURKEY MARKET, USD, TURKEY, 2018 - 2030
- Figure 142:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
- Figure 143:
- VOLUME OF UNITED KINGDOM MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
- Figure 144:
- VALUE OF UNITED KINGDOM MARKET, USD, UNITED KINGDOM, 2018 - 2030
- Figure 145:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
- Figure 146:
- VOLUME OF REST OF EUROPE MARKET, LITRES, REST OF EUROPE, 2018 - 2030
- Figure 147:
- VALUE OF REST OF EUROPE MARKET, USD, REST OF EUROPE, 2018 - 2030
- Figure 148:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
- Figure 149:
- VOLUME OF RTD TEA MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030
- Figure 150:
- VALUE OF RTD TEA MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
- Figure 151:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
- Figure 152:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
- Figure 153:
- VOLUME OF QATAR MARKET, LITRES, QATAR, 2018 - 2030
- Figure 154:
- VALUE OF QATAR MARKET, USD, QATAR, 2018 - 2030
- Figure 155:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030
- Figure 156:
- VOLUME OF SAUDI ARABIA MARKET, LITRES, SAUDI ARABIA, 2018 - 2030
- Figure 157:
- VALUE OF SAUDI ARABIA MARKET, USD, SAUDI ARABIA, 2018 - 2030
- Figure 158:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
- Figure 159:
- VOLUME OF UNITED ARAB EMIRATES MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030
- Figure 160:
- VALUE OF UNITED ARAB EMIRATES MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
- Figure 161:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030
- Figure 162:
- VOLUME OF REST OF MIDDLE EAST MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030
- Figure 163:
- VALUE OF REST OF MIDDLE EAST MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
- Figure 164:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030
- Figure 165:
- VOLUME OF RTD TEA MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 166:
- VALUE OF RTD TEA MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 167:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 168:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 169:
- VOLUME OF CANADA MARKET, LITRES, CANADA, 2018 - 2030
- Figure 170:
- VALUE OF CANADA MARKET, USD, CANADA, 2018 - 2030
- Figure 171:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
- Figure 172:
- VOLUME OF MEXICO MARKET, LITRES, MEXICO, 2018 - 2030
- Figure 173:
- VALUE OF MEXICO MARKET, USD, MEXICO, 2018 - 2030
- Figure 174:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
- Figure 175:
- VOLUME OF UNITED STATES MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 176:
- VALUE OF UNITED STATES MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 177:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 178:
- VOLUME OF REST OF NORTH AMERICA MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 179:
- VALUE OF REST OF NORTH AMERICA MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 180:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
- Figure 181:
- VOLUME OF RTD TEA MARKET BY COUNTRY, LITRES, SOUTH AMERICA, 2018 - 2030
- Figure 182:
- VALUE OF RTD TEA MARKET BY COUNTRY, USD, SOUTH AMERICA, 2018 - 2030
- Figure 183:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
- Figure 184:
- VOLUME SHARE OF RTD TEA MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
- Figure 185:
- VOLUME OF ARGENTINA MARKET, LITRES, ARGENTINA, 2018 - 2030
- Figure 186:
- VALUE OF ARGENTINA MARKET, USD, ARGENTINA, 2018 - 2030
- Figure 187:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ARGENTINA, 2023 VS 2030
- Figure 188:
- VOLUME OF BRAZIL MARKET, LITRES, BRAZIL, 2018 - 2030
- Figure 189:
- VALUE OF BRAZIL MARKET, USD, BRAZIL, 2018 - 2030
- Figure 190:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BRAZIL, 2023 VS 2030
- Figure 191:
- VOLUME OF REST OF SOUTH AMERICA MARKET, LITRES, REST OF SOUTH AMERICA, 2018 - 2030
- Figure 192:
- VALUE OF REST OF SOUTH AMERICA MARKET, USD, REST OF SOUTH AMERICA, 2018 - 2030
- Figure 193:
- VALUE SHARE OF RTD TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF SOUTH AMERICA, 2023 VS 2030
- Figure 194:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2020 - 2023
- Figure 195:
- MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2020 - 2023
- Figure 196:
- VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2023
RTD Tea Industry Segmentation
Green Tea, Herbal Tea, Iced Tea are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
- Global RTD Tea has experienced significant growth in recent years driven by health-conscious trends and convenience in beverage choices. The market dynamics have been shaped not only by traditional tea-drinking cultures in countries like China, India, and Japan but also by the globalization of tastes. Green tea accounted for a significant share compared to all other RTD tea types. The market for green tea registered a CAGR of 6.07% from 2018 to 2023. The major factor driving the growth of RTD tea is growing consumers' inclination toward healthy beverage products. In 2022, around 50% of consumers across the world preferred green tea over other tea types.
- Iced tea is the second-leading RTD tea type globally. This is attributed to increased consumption of iced tea across the regions. For instance, around 75 - 80% of tea consumed in the United States was iced as of 2022. Iced tea offers a diverse range of flavors to cater to varying taste preferences. With the growing health-conscious and diabetic population, companies are expected to use healthier sugar substitutes, such as stevia, coconut sugar, and organic honey, to add sweetness to the iced teas. Brands are expected to use healthier sugar substitutes, such as stevia, coconut sugar, and organic honey, to add sweetness to the iced teas in the future.
- Herbal tea is projected to register the fastest CAGR value of 7.81% between 2024 and 2030. Herbal tea, in combination with antioxidants that help to boost the immune system, contains essential nutrients such as calcium, magnesium, potassium, and vitamin C. Products with immunity-boosting properties are becoming increasingly popular globally. This factor will further aid the market in the future.
| Soft Drink Type | |
| Green Tea | |
| Herbal Tea | |
| Iced Tea | |
| Other RTD Tea |
| Packaging Type | |
| Aseptic packages | |
| Glass Bottles | |
| Metal Can | |
| PET Bottles |
| Distribution Channel | ||||||
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| On-trade |
| Region | ||||||||||||
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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