Market Size of protein based sports drinks Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 3.77 Billion |
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Market Size (2030) | USD 5.7 Billion |
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Largest Share by Distribution Channel | Off-trade |
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CAGR (2024 - 2030) | 7.13 % |
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Largest Share by Region | North America |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Protein Based Sports Drinks Market Analysis
The Protein Based Sports Drinks Market size is estimated at 3.77 billion USD in 2024, and is expected to reach 5.7 billion USD by 2030, growing at a CAGR of 7.13% during the forecast period (2024-2030).
3.77 Billion
Market Size in 2024 (USD)
5.7 Billion
Market Size in 2030 (USD)
5.92 %
CAGR (2018-2023)
7.13 %
CAGR (2024-2030)
Largest Region
56.17 %
value share, North America, 2023
Strong fitness and wellness culture, with a significant emphasis on the physical fitness, exercise, and sports participation makes the North America largest region.
Largest Segemt by Packaging Type
96.51 %
value share, PET Bottles, 2023
Sustainability and environment concerns continue to stay at the forefront of packaging choices which in turn has resulted in strong demand for recyclable PET bottles worldwide
Fastest-growing region
9.65 %
Projected CAGR, Africa, 2024-2030
Sports and fitness industry in Africa is expanding, with the new establishments of sports clubs, gyms, and fitness centers in the region is expected to boost the market growth
Fastest-growing segment by Packaging Type
10.11 %
Projected CAGR, Metal Can, 2024-2030
Portablity and conveinece factor along with extended shelf life are the major driving factor the sales of protein based sports drinks available in metal cans during the forecast period
Leading Market Player
32.61 %
market share, PepsiCo, Inc., Inc.
Pepsico Inc. dominates the market due to factors like strong geographical presence, wide distribution network, along with various strategic moves adopted by the company
Increasing development in the field of sports is driving the segment sales globally
- The global protein-based sports drinks market registered a growth of 33.35% by value between 2018 and 2023. Consumers are engaging in sports and athletic activities due to the prevalence of obesity and diabetes, encouraging sports drink manufacturers to launch new products that meet consumer interest. For instance, GoodSport Nutrition has launched a natural sports drink made from milk that is packed with essential electrolytes and protein content. Similarly, Arla Foods Ingredients launched a protein-based sports drink featuring Lacprodan SP-9213, a whey protein isolate and electrolytes.
- North America dominated the global protein-based sports drinks market in 2023. The rising inclination toward sports and physical activities is driving the protein-based sports drink market. In 2022, there were around 31 thousand health clubs in the United States. Also, the increasing concerns related to overall health and fitness among individuals are prompting manufacturers to produce products in the market with nutritional benefits and low-calorie content. The United States is one of the leading markets due to the increasing trends of athleticism. In 2022, around 95% of the US population was engaged in sports and leisure activities per day.
- Africa is anticipated to be the fastest-growing market, registering a value CAGR of 9.66%. The demand for sports drinks is driven by the rising popularity of various sporting leagues, such as the 2023 AFCON and Netball World Cup. Also, global brands are establishing their base in the region to capture the local demography through partnerships. Brands like Powerade have boarded as the official partner of SA Rugby. Likewise, Prime entered South Africa in a partnership with supermarket chain Checkers in 2023.
Protein Based Sports Drinks Industry Segmentation
Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
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| Metal Can | |
| PET Bottles |
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| Convenience Stores | |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others |
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Need A Different Region Or Segment?
Protein Based Sports Drinks Market Size Summary
The protein-based sports drinks market is experiencing significant growth, driven by increasing consumer engagement in sports and athletic activities, largely due to health concerns such as obesity and diabetes. This trend has prompted manufacturers to innovate and introduce products that cater to the growing demand for nutritional and low-calorie beverages. Notable developments include the launch of natural sports drinks by companies like GoodSport Nutrition and Arla Foods Ingredients, which incorporate essential electrolytes and protein content. The market is predominantly led by North America, where the popularity of sports and physical activities is high, and the United States stands out as a key player due to its strong athletic culture. The demand for protein-based sports drinks is also rising in Africa, fueled by the popularity of sporting leagues and the strategic entry of global brands into the region.
The market is characterized by a diverse consumer base, with protein becoming a mainstream ingredient in beverages, appealing to individuals across all life stages. This shift has led to a willingness among consumers to pay a premium for protein-fortified products, including sports drinks. The market is fragmented, with major players like Danone S.A., Nestle S.A., PepsiCo, Inc., Protein2o Inc., and The Vita Coco Company Inc. holding significant shares. Recent partnerships and product launches, such as Come Ready Foods LLC's collaboration with Saint Francis University and PepsiCo's introduction of Gatorade Fit, highlight the ongoing innovation and strategic alliances within the industry. These developments underscore the market's dynamic nature and its potential for continued expansion in the coming years.
Protein Based Sports Drinks Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Packaging Type
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1.1.1 Metal Can
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1.1.2 PET Bottles
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1.2 Sub Distribution Channel
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1.2.1 Convenience Stores
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1.2.2 Online Retail
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1.2.3 Specialty Stores
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1.2.4 Supermarket/Hypermarket
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1.2.5 Others
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1.3 Region
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1.3.1 Africa
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1.3.1.1 Egypt
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1.3.1.2 Nigeria
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1.3.1.3 South Africa
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1.3.1.4 Rest of Africa
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1.3.2 Asia-Pacific
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1.3.2.1 Australia
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1.3.2.2 China
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1.3.2.3 India
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1.3.2.4 Indonesia
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1.3.2.5 Japan
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1.3.2.6 Malaysia
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1.3.2.7 South Korea
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1.3.2.8 Thailand
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1.3.2.9 Vietnam
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1.3.2.10 Rest of Asia-Pacific
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1.3.3 Europe
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1.3.3.1 Belgium
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1.3.3.2 France
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1.3.3.3 Germany
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1.3.3.4 Italy
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1.3.3.5 Netherlands
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1.3.3.6 Russia
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1.3.3.7 Spain
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1.3.3.8 Turkey
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1.3.3.9 United Kingdom
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1.3.3.10 Rest of Europe
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1.3.4 Middle East
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1.3.4.1 Qatar
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1.3.4.2 Saudi Arabia
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1.3.4.3 United Arab Emirates
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1.3.4.4 Rest of Middle East
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1.3.5 North America
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1.3.5.1 Canada
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1.3.5.2 Mexico
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1.3.5.3 United States
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1.3.5.4 Rest of North America
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1.3.6 South America
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1.3.6.1 Argentina
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1.3.6.2 Brazil
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1.3.6.3 Rest of South America
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Protein Based Sports Drinks Market Size FAQs
How big is the Global Protein Based Sports Drinks Market?
The Global Protein Based Sports Drinks Market size is expected to reach USD 3.77 billion in 2024 and grow at a CAGR of 7.13% to reach USD 5.70 billion by 2030.
What is the current Global Protein Based Sports Drinks Market size?
In 2024, the Global Protein Based Sports Drinks Market size is expected to reach USD 3.77 billion.
