Market Share of Global Premium Hair Care Industry
The global premium hair care market is highly competitive with the presence of global and small- and medium-scale regional manufacturers. The key players in the market are Procter & Gamble Company, L'Oreal S.A., The Estee Lauder Companies, Johnson & Johnson, and Unilever Plc.
Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Companies are increasing in research and development(R&D) efforts and marketing to expand their presence globally. They are focusing on expanding their distribution network to reach out to maximum customers. Retailers are also developing their standards for natural and organic hair care products. For instance, in December 2020, Henkel Beauty Care announced the launch of several products in 2021 for organic brand NAE and Schwarzkopf hair dyes. It also launched a brand of natural toiletries and hair care products under the name Nature Box, an environmentally friendly brand in France.
Premium Hair Care Market Leaders
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Procter & Gamble Company
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The Estee Lauder Companies
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L’Oreal S.A.
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Johnson & Johnson
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Unilever Plc
*Disclaimer: Major Players sorted in no particular order
