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Poultry Meat Market Size

The poultry meat market is experiencing growth driven by various factors, including shifts in consumer eating trends and increased demand for protein sources. The market size is expanding as urbanization and rising disposable incomes contribute to higher consumption, particularly in regions like Asia-Pacific and Africa. The off-trade channel is becoming increasingly important due to the availability of frozen and processed products, while the on-trade channel benefits from the growth of foodservice outlets. The recovery of foodservice sectors and the demand for sustainable protein are key elements influencing the market's expansion.

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Market Size of poultry meat Industry

Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 361.89 Billion
svg icon Market Size (2029) USD 386.76 Billion
svg icon Largest Share by Distribution Channel On-Trade
svg icon CAGR (2024 - 2029) 1.34 %
svg icon Largest Share by Region Asia-Pacific
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Poultry Meat Market Analysis

The Poultry Meat Market size is estimated at 361.89 billion USD in 2024, and is expected to reach 386.76 billion USD by 2029, growing at a CAGR of 1.34% during the forecast period (2024-2029).

361.89 Billion

Market Size in 2024 (USD)

386.76 Billion

Market Size in 2029 (USD)

4.17 %

CAGR (2017-2023)

1.34 %

CAGR (2024-2029)

Largest Segment by Form

48.05 %

value share, Frozen, 2023

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Frozen form of poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.

Largest Segment by Region

46.83 %

value share, Asia-Pacific, 2023

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With the rise in the demand for protein-rich meals and rising quick service restaurants, the population in the region is seeking sustainable and cheaper protein sources like poultry meat.

Fastest-growing Segment by Form

2.04 %

Projected CAGR, Processed, 2024-2029

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Processed poultry meat provides convenience to the consumers, making it the most preferable. It also remains to be an affordable and versatile source of animal protein.

Fastest-growing Segment by Region

3.15 %

Projected CAGR, Africa, 2024-2029

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Rise in poultry consumption will be driven by the increasing import volume as well as the urbanization trends in many developing economies in sub-Saharan Africa.

Leading Market Player

6.29 %

market share, Tyson Foods Inc., 2022

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The company leads the market due to its broad product line including fresh, frozen, and processed poultry meat, and its greater market penetration, extending globally.

Increasing demand for poultry meat at restaurants boosting sales through on-trade channels

  • Poultry meat sales grew by 5% by value from 2020 to 2022 through various off-trade channels, including supermarkets and internet retailers. Frozen and processed poultry meat sales soared due to the shift in consumer eating trends due to environmental and health concerns. Furthermore, poultry purchases by the United Kingdom and the European Union are likely to reach the pre-Brexit trade level over the coming years, boosted by foodservice recovery and limited production growth due to HPAI outbreaks. Strong domestic demand is driving an increase in poultry meat purchases in the UAE, which is also absorbing around 10% of Brazil's total poultry meat exports.
  • The on-trade channel is the major distribution channel in the poultry meat market, registering a growth of 11.85% by value from 2020 to 2022. Poultry meat sales are increasing due to growth in the number of foodservice outlets and consumers' demand for restaurant food. The sales are also in line with increased tourism spending, as in 2022, there were over 960 million tourists traveling internationally, meaning two-thirds (66%) of pre-pandemic numbers were recovered.
  • The off-trade channel is projected to be the fastest-growing distribution channel, registering a growth of 1.72% by value during the forecast period. It is primarily attributed to the wide range of product availability of frozen and processed meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings. These poultry products are easily available in most supermarkets and online stores of various brands, such as Tyson Foods, Foster Farms, ITC Master Chef, and Suguna Chicken. These sales are growing due to urbanization trends worldwide and the increase in internet users, which reached around 5 billion as of 2022.
Global Poultry Meat Market

Affordability of poultry meat and growing investments in the market will propel the market’s growth

  • The overall growth of the global poultry meat market observed a CAGR of 4.50%, by value, from 2017 to 2022. The increase in other meat prices, like pork and mutton, has resulted in a rising shift in consumers toward poultry meat. The increasing urbanization and disposable incomes also propel the market growth. With the rise in the demand for protein, the population is seeking sustainable and cheaper protein sources like poultry meat.
  • Asia-Pacific dominated the market with a CAGR of 4.95%, by value, from 2017 to 2022. The growing urban population in the region contributed to the high consumption in the region. An increase in availability helps lower prices in the region, which is anticipated to boost the consumption of poultry meat during the forecast period. Markets like China are trying to increase the use of breast meat in products, thus making more use of the entire bird and decreasing the price gap between dark meat and white meat. The region's per capita consumption is still low compared to other major consuming regions, thus leaving space to increase consumption.
  • Africa is predicted to be the fastest-growing region that consumes poultry meat, with a projected CAGR of 3.17%, by value, during the forecast period (2023-2029). Chicken demand is income elastic in the region, and it remains a luxury good across dozens of markets on the continent, given low-income levels. The rise in the number of quick-service restaurants and the increase in the number of investments from government and private players is driving the demand for poultry meat. For instance, in 2023, the Government of Ghana committed to investing USD 541 million into the poultry industry to revitalize it and reduce the nation’s reliance on poultry imports.

Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

  • Poultry meat sales grew by 5% by value from 2020 to 2022 through various off-trade channels, including supermarkets and internet retailers. Frozen and processed poultry meat sales soared due to the shift in consumer eating trends due to environmental and health concerns. Furthermore, poultry purchases by the United Kingdom and the European Union are likely to reach the pre-Brexit trade level over the coming years, boosted by foodservice recovery and limited production growth due to HPAI outbreaks. Strong domestic demand is driving an increase in poultry meat purchases in the UAE, which is also absorbing around 10% of Brazil's total poultry meat exports.
  • The on-trade channel is the major distribution channel in the poultry meat market, registering a growth of 11.85% by value from 2020 to 2022. Poultry meat sales are increasing due to growth in the number of foodservice outlets and consumers' demand for restaurant food. The sales are also in line with increased tourism spending, as in 2022, there were over 960 million tourists traveling internationally, meaning two-thirds (66%) of pre-pandemic numbers were recovered.
  • The off-trade channel is projected to be the fastest-growing distribution channel, registering a growth of 1.72% by value during the forecast period. It is primarily attributed to the wide range of product availability of frozen and processed meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings. These poultry products are easily available in most supermarkets and online stores of various brands, such as Tyson Foods, Foster Farms, ITC Master Chef, and Suguna Chicken. These sales are growing due to urbanization trends worldwide and the increase in internet users, which reached around 5 billion as of 2022.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Region
Africa
By Form
By Distribution Channel
By Country
Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific
By Form
By Distribution Channel
By Country
Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Rest of Asia-Pacific
Europe
By Form
By Distribution Channel
By Country
France
Germany
Italy
Netherlands
Russia
Spain
United Kingdom
Rest of Europe
Middle East
By Form
By Distribution Channel
By Country
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America
By Form
By Distribution Channel
By Country
Canada
Mexico
United States
Rest of North America
South America
By Form
By Distribution Channel
By Country
Argentina
Brazil
Rest of South America
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Poultry Meat Market Size Summary

The poultry meat market is experiencing a steady expansion, driven by evolving consumer preferences and increasing demand for affordable protein sources. The market is characterized by a significant shift towards frozen and processed poultry products, which have gained popularity due to health and environmental concerns. The on-trade channel, primarily through foodservice outlets, is witnessing robust growth, supported by a resurgence in tourism and increased consumer spending on dining out. Meanwhile, the off-trade channel is rapidly expanding, fueled by the widespread availability of poultry products in supermarkets and online platforms. This growth is further bolstered by urbanization and the rising number of internet users, which facilitate easier access to a variety of poultry meat options.

Regionally, Asia-Pacific leads the market, with a notable increase in consumption driven by urbanization and improved availability of poultry products. The region's per capita consumption remains low compared to other major markets, offering potential for further growth. Africa is projected to be the fastest-growing region, with rising demand linked to the expansion of quick-service restaurants and increased investments in the poultry sector. Global production is on the rise, with Asia-Pacific being the largest producer, although challenges such as high feed costs and supply chain disruptions continue to impact profitability. The market is fragmented, with major players like Tyson Foods and JBS SA expanding their operations to meet growing demand, while technological advancements in production and processing are expected to enhance efficiency and yield.

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Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

    3. 1.3 Region

      1. 1.3.1 Africa

        1. 1.3.1.1 By Form

        2. 1.3.1.2 By Distribution Channel

        3. 1.3.1.3 By Country

          1. 1.3.1.3.1 Egypt

          2. 1.3.1.3.2 Nigeria

          3. 1.3.1.3.3 South Africa

          4. 1.3.1.3.4 Rest of Africa

      2. 1.3.2 Asia-Pacific

        1. 1.3.2.1 By Form

        2. 1.3.2.2 By Distribution Channel

        3. 1.3.2.3 By Country

          1. 1.3.2.3.1 Australia

          2. 1.3.2.3.2 China

          3. 1.3.2.3.3 India

          4. 1.3.2.3.4 Indonesia

          5. 1.3.2.3.5 Japan

          6. 1.3.2.3.6 Malaysia

          7. 1.3.2.3.7 South Korea

          8. 1.3.2.3.8 Rest of Asia-Pacific

      3. 1.3.3 Europe

        1. 1.3.3.1 By Form

        2. 1.3.3.2 By Distribution Channel

        3. 1.3.3.3 By Country

          1. 1.3.3.3.1 France

          2. 1.3.3.3.2 Germany

          3. 1.3.3.3.3 Italy

          4. 1.3.3.3.4 Netherlands

          5. 1.3.3.3.5 Russia

          6. 1.3.3.3.6 Spain

          7. 1.3.3.3.7 United Kingdom

          8. 1.3.3.3.8 Rest of Europe

      4. 1.3.4 Middle East

        1. 1.3.4.1 By Form

        2. 1.3.4.2 By Distribution Channel

        3. 1.3.4.3 By Country

          1. 1.3.4.3.1 Bahrain

          2. 1.3.4.3.2 Kuwait

          3. 1.3.4.3.3 Oman

          4. 1.3.4.3.4 Qatar

          5. 1.3.4.3.5 Saudi Arabia

          6. 1.3.4.3.6 United Arab Emirates

          7. 1.3.4.3.7 Rest of Middle East

      5. 1.3.5 North America

        1. 1.3.5.1 By Form

        2. 1.3.5.2 By Distribution Channel

        3. 1.3.5.3 By Country

          1. 1.3.5.3.1 Canada

          2. 1.3.5.3.2 Mexico

          3. 1.3.5.3.3 United States

          4. 1.3.5.3.4 Rest of North America

      6. 1.3.6 South America

        1. 1.3.6.1 By Form

        2. 1.3.6.2 By Distribution Channel

        3. 1.3.6.3 By Country

          1. 1.3.6.3.1 Argentina

          2. 1.3.6.3.2 Brazil

          3. 1.3.6.3.3 Rest of South America

Poultry Meat Market Size FAQs

The Global Poultry Meat Market size is expected to reach USD 361.89 billion in 2024 and grow at a CAGR of 1.34% to reach USD 386.76 billion by 2029.

In 2024, the Global Poultry Meat Market size is expected to reach USD 361.89 billion.

Poultry Meat Market Report Snapshots

Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029