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Pet Nutraceuticals Market Size

The pet nutraceuticals market is experiencing growth driven by increasing pet health concerns and a rising awareness of the benefits of nutritional supplements. This market, which offers products providing health benefits beyond basic nutrition, is expanding as pet owners seek to enhance their pets' well-being. Dogs represent a significant portion of the market due to their prevalence and susceptibility to various health issues, while cats and other pets also contribute to the market's expansion. North America currently holds a substantial share, supported by a high level of awareness and willingness to invest in preventive healthcare. Meanwhile, regions like Africa and Asia-Pacific are emerging as fast-growing areas due to rising pet adoption and disposable incomes, indicating a broadening global market size for pet nutraceuticals.

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Market Size of pet nutraceuticals Industry

Pet Nutraceuticals Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 5.46 Billion
svg icon Market Size (2029) USD 7.73 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 7.20 %
svg icon Largest Share by Region North America
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Pet Nutraceuticals Market Analysis

The Pet Nutraceuticals Market size is estimated at USD 5.46 billion in 2024, and is expected to reach USD 7.73 billion by 2029, growing at a CAGR of 7.20% during the forecast period (2024-2029).

5.46 Billion

Market Size in 2024 (USD)

7.73 Billion

Market Size in 2029 (USD)

4.01 %

CAGR (2017-2023)

7.20 %

CAGR (2024-2029)

Largest Market by Sub Product

26.37 %

value share, Vitamins and Minerals, 2022

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Rising pet health concerns have boosted the demand for vitamins and minerals in the market, as these supplements help in promoting metabolism and immune functions in pets.

Largest Market by Region

42.78 %

value share, North America, 2022

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North America’s market share has grown in line with increasing pet ownership and growing interest among pet owners in natural and functional products such as vitamins and minerals and probiotics.

Fastest-growing Market by Sub Product

7.76 %

Projected CAGR, Vitamins and Minerals, 2023-2029

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The rising pet population, higher availability, and the ability of pet owners to spend more on nutrients to support their pets' overall health are driving the segment’s growth.

Fastest-growing Market by Region

11.04 %

Projected CAGR, Africa, 2023-2029

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Increasing pet adoption and the growing awareness of the importance of pet nutrition and preventive pet health care among owners are driving the usage of nutraceuticals in the region.

Leading Market Player

16.33 %

market share, Nestle (Purina), 2022

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It is the market leader, as it primarily focused on product innovations, it has launched products under probiotics & protein diets. It also acquired a UK-based Tails.com company.

Dogs dominate the market due to the wider spread of health issues such as joint problems, skin allergies, and digestive issues

  • Pet nutraceuticals provide nutritional and therapeutic benefits to pets, which are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, chews, powders, and liquids. Pet nutraceuticals accounted for 2.9% of the global pet food market in 2022. The lower share of nutraceuticals was because of their higher cost and lack of awareness about the usage and handling of nutraceuticals.
  • Dogs held the major share of the global pet nutraceuticals market, which accounted for USD 2.7 billion in 2022. The higher share of dogs in the pet nutraceuticals market was associated with their higher population in 2022, which was 39% of the pet population. Dogs suffer from a wider range of health issues, such as joint problems, skin allergies, and digestive issues, which has led to increased demand for nutraceuticals. The pet nutraceuticals market of dogs increased by 19.7% between 2017 and 2021.
  • Cats are also one of the largest pet segments in the market, amounting to USD 1.4 billion in 2022. They are one of the largest pets adopted globally, accounting for 26% of the pet population in 2022. The growing number of pet owners who are seeking ways to improve the health and well-being of their cats using nutraceutical products is estimated to drive the nutraceutical market for cats at a CAGR of 6.7% during the forecast period.
  • Other pets accounted for 12.3% of the global pet nutraceuticals market in 2022 because they support the growth, energy production, and well-being of these animals.
  • The increasing pet population and rising pet health concerns are factors anticipated to drive the pet nutraceuticals market at a CAGR of 6.1% during the forecast period.
Global Pet Nutraceuticals Market

North America held a dominant market share due to the higher awareness among pet owners about the importance of preventive healthcare

  • Pet nutraceuticals are additional nutritional supplements given to pets to supply essential nutrients required for pets that are not available through the consumption of regular food. The nutraceuticals market accounted for 2.9% of the global pet food market in 2022. The limited share of pet nutraceuticals was because of their higher price and limited awareness among pet parents concerning their handling and feeding requirements.
  • In 2022, North America held a significant share of the pet nutraceuticals market, accounting for USD 2.1 billion. The higher share was because of the pet population, which was 22.2% of the global pet population in the same year, the higher awareness among pet owners about the importance of preventive healthcare, and their willingness to spend on nutraceuticals in the United States and Canada.
  • Europe and Asia-Pacific were the major regions after North America in the global pet nutraceuticals market, accounting for USD 1.5 billion and USD 862 million in 2022, respectively. Europe is a highly developed region in terms of the usage of pet supplements, where plant and animal-based supplements, such as insect-protein, soybeans, peas, and quinoa, are in high demand.
  • However, the growing pet adoption and increasing disposable incomes of pet parents in Africa and Asia-Pacific are estimated to drive them to use premium supplements, making them the fastest-growing regions in the global pet nutraceuticals market, registering CAGRs of 11% and 8.7%, respectively, during the forecast period.
  • The increasing pet health concerns, growing premiumization trend, and increasing awareness about nutraceuticals usage are projected to drive the global pet nutraceuticals market with a CAGR of 6.1% during the forecast period.

Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, North America, South America are covered as segments by Region.

  • Pet nutraceuticals provide nutritional and therapeutic benefits to pets, which are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, chews, powders, and liquids. Pet nutraceuticals accounted for 2.9% of the global pet food market in 2022. The lower share of nutraceuticals was because of their higher cost and lack of awareness about the usage and handling of nutraceuticals.
  • Dogs held the major share of the global pet nutraceuticals market, which accounted for USD 2.7 billion in 2022. The higher share of dogs in the pet nutraceuticals market was associated with their higher population in 2022, which was 39% of the pet population. Dogs suffer from a wider range of health issues, such as joint problems, skin allergies, and digestive issues, which has led to increased demand for nutraceuticals. The pet nutraceuticals market of dogs increased by 19.7% between 2017 and 2021.
  • Cats are also one of the largest pet segments in the market, amounting to USD 1.4 billion in 2022. They are one of the largest pets adopted globally, accounting for 26% of the pet population in 2022. The growing number of pet owners who are seeking ways to improve the health and well-being of their cats using nutraceutical products is estimated to drive the nutraceutical market for cats at a CAGR of 6.7% during the forecast period.
  • Other pets accounted for 12.3% of the global pet nutraceuticals market in 2022 because they support the growth, energy production, and well-being of these animals.
  • The increasing pet population and rising pet health concerns are factors anticipated to drive the pet nutraceuticals market at a CAGR of 6.1% during the forecast period.
Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Region
Africa
By Country
South Africa
Rest of Africa
Asia-Pacific
By Country
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
Europe
By Country
France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
North America
By Country
Canada
Mexico
United States
Rest of North America
South America
By Country
Argentina
Brazil
Rest of South America
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Pet Nutraceuticals Market Size Summary

The pet nutraceuticals market is experiencing significant growth, driven by the increasing pet population and rising health concerns among pets. These products, which offer nutritional and therapeutic benefits beyond basic nutrition, are available in various forms such as supplements, chews, powders, and liquids. Despite accounting for a smaller share of the global pet food market, the demand for pet nutraceuticals is on the rise, particularly among dog and cat owners. Dogs represent a major segment due to their higher population and susceptibility to health issues like joint problems and allergies. Cats, while less adopted than dogs, are gaining traction as pet owners seek to enhance their well-being through nutraceuticals. The market is also witnessing a shift towards premium products, fueled by the trend of pet humanization and increased disposable incomes in regions like Asia-Pacific and Africa.

Geographically, North America holds a significant share of the pet nutraceuticals market, supported by a large pet population and heightened awareness of preventive healthcare. Europe and Asia-Pacific follow, with Europe showing a strong demand for plant and animal-based supplements. The market is moderately consolidated, with major players like ADM, Alltech, Mars Incorporated, Nestle (Purina), and Vetoquinol leading the industry. The shift from offline to online purchasing, particularly post-pandemic, is also influencing market dynamics, as pet parents increasingly seek the convenience of online shopping. The ongoing premiumization trend and growing health concerns are expected to further drive market growth, with companies expanding their presence and product offerings to meet the evolving demands of pet owners.

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Pet Nutraceuticals Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Milk Bioactives

      2. 1.1.2 Omega-3 Fatty Acids

      3. 1.1.3 Probiotics

      4. 1.1.4 Proteins and Peptides

      5. 1.1.5 Vitamins and Minerals

      6. 1.1.6 Other Nutraceuticals

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Region

      1. 1.4.1 Africa

        1. 1.4.1.1 By Country

          1. 1.4.1.1.1 South Africa

          2. 1.4.1.1.2 Rest of Africa

      2. 1.4.2 Asia-Pacific

        1. 1.4.2.1 By Country

          1. 1.4.2.1.1 Australia

          2. 1.4.2.1.2 China

          3. 1.4.2.1.3 India

          4. 1.4.2.1.4 Indonesia

          5. 1.4.2.1.5 Japan

          6. 1.4.2.1.6 Malaysia

          7. 1.4.2.1.7 Philippines

          8. 1.4.2.1.8 Taiwan

          9. 1.4.2.1.9 Thailand

          10. 1.4.2.1.10 Vietnam

          11. 1.4.2.1.11 Rest of Asia-Pacific

      3. 1.4.3 Europe

        1. 1.4.3.1 By Country

          1. 1.4.3.1.1 France

          2. 1.4.3.1.2 Germany

          3. 1.4.3.1.3 Italy

          4. 1.4.3.1.4 Netherlands

          5. 1.4.3.1.5 Poland

          6. 1.4.3.1.6 Russia

          7. 1.4.3.1.7 Spain

          8. 1.4.3.1.8 United Kingdom

          9. 1.4.3.1.9 Rest of Europe

      4. 1.4.4 North America

        1. 1.4.4.1 By Country

          1. 1.4.4.1.1 Canada

          2. 1.4.4.1.2 Mexico

          3. 1.4.4.1.3 United States

          4. 1.4.4.1.4 Rest of North America

      5. 1.4.5 South America

        1. 1.4.5.1 By Country

          1. 1.4.5.1.1 Argentina

          2. 1.4.5.1.2 Brazil

          3. 1.4.5.1.3 Rest of South America

Pet Nutraceuticals Market Size FAQs

The Pet Nutraceuticals Market size is expected to reach USD 5.46 billion in 2024 and grow at a CAGR of 7.20% to reach USD 7.73 billion by 2029.

In 2024, the Pet Nutraceuticals Market size is expected to reach USD 5.46 billion.

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