Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Pet Nutraceuticals Market is segmented by Sub Product (Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Region (Africa, Asia-Pacific, Europe, North America, South America). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Pet Nutraceuticals Market Size

Pet Nutraceuticals Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 5.84 Billion
Market Size (2030) USD 8.26 Billion
CAGR (2025 - 2030) 7.19 %
Market Concentration Medium

Major Players

Pet Nutraceuticals Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Pet Nutraceuticals Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

Pet Nutraceuticals Market Analysis

The Pet Nutraceuticals Market size is estimated at 5.84 billion USD in 2025, and is expected to reach 8.26 billion USD by 2030, growing at a CAGR of 7.19% during the forecast period (2025-2030).

The pet nutraceuticals industry is experiencing significant transformation driven by evolving pet ownership patterns and an increased focus on pet health and wellness. As of 2022, pet nutraceuticals represented 2.9% of the global pet food market, indicating substantial room for growth as awareness increases among pet owners. The industry is witnessing a notable shift from traditional pet ownership to pet parenting, with owners increasingly treating pets as family members. This transformation has led to a greater emphasis on preventive healthcare and premium nutrition solutions, particularly among millennial and Gen Z pet owners who are more likely to invest in high-quality pet nutritional supplements.


Product innovation and scientific advancement are reshaping the competitive landscape of the animal nutraceuticals market. Major industry players are investing heavily in research and development to create more effective and specialized supplements. For instance, in March 2023, Pedigree launched new multivitamins, a trio of soft chews formulated to help pets with immunity, digestion, and joints, developed in collaboration with veterinary scientists. Additionally, in April 2023, Mars Incorporated established its first pet food research and development center in Asia-Pacific, demonstrating the industry's commitment to product innovation and regional market development.


The distribution landscape for animal nutraceuticals is evolving with the rise of omnichannel retail strategies. Specialty stores and online channels have emerged as dominant distribution channels, collectively accounting for over 50% of market share in 2022. The industry is witnessing increased integration between physical and digital retail channels, with many retailers adopting a "phygital" approach to provide seamless shopping experiences. This transformation is particularly evident in the growing popularity of subscription-based models and personalized nutrition programs for pets.


Strategic partnerships and collaborations are becoming increasingly important in driving industry innovation and market expansion. A significant development occurred in January 2023 when Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes, aimed at advancing preventive pet care and developing more effective precision medicines and diets. This trend of collaboration between industry players, research institutions, and technology providers is expected to accelerate the development of more sophisticated and targeted nutraceutical solutions for pets, while also improving product efficacy and safety standards.

Segment Analysis: SUB PRODUCT

Vitamins and Minerals Segment in Pet Nutraceuticals Market

The vitamins and minerals segment has established itself as the dominant force in the global pet nutrient solution market, commanding approximately 26% market share in 2024. This segment's leadership position is primarily driven by pets' specific daily requirements for vitamins and minerals to support their growth, energy production, and overall well-being. The segment has gained significant traction due to increasing awareness among pet owners regarding the importance of these essential nutrients in maintaining optimal pet health. Pet owners are increasingly recognizing that vitamins and minerals play crucial roles in supporting various physiological functions, including metabolism, immune system function, bone health, and coat condition. The segment's growth is further bolstered by the relatively higher affordability and wider availability of vitamin and mineral supplements compared to other nutraceutical products, making them more accessible to a broader range of pet owners.

Market Analysis of Pet Nutraceuticals Market: Chart for SUB PRODUCT

Vitamins and Minerals Growth Trajectory in Pet Nutraceuticals Market

The vitamins and minerals segment is projected to maintain its strong momentum, demonstrating robust growth with an expected CAGR of approximately 8% during the forecast period 2024-2029. This accelerated growth trajectory is attributed to several key factors, including the rising pet population globally and increasing awareness about preventive healthcare among pet owners. The segment's expansion is further supported by ongoing product innovations from manufacturers, who are developing more specialized and targeted vitamin and mineral formulations to address specific health concerns in pets. Additionally, the growing trend of pet humanization, where pets are increasingly considered family members, has led to higher spending on premium nutritional supplements, particularly vitamins for pets market that offer comprehensive health benefits.

Remaining Segments in Pet Nutraceuticals Market

Beyond vitamins and minerals, the pet nutraceuticals market encompasses several other significant segments including omega-3 fatty acids, probiotics, milk bioactives, proteins and peptides, and other specialized nutraceuticals. Omega-3 fatty acids have emerged as a crucial segment, particularly valued for their role in maintaining joint health, skin condition, and cognitive function in pets. The probiotics segment has gained prominence due to increasing focus on pet digestive health and immune system support. Milk bioactives offer unique nutritional benefits for young animals, while proteins and peptides play essential roles in muscle development and maintenance. These segments collectively contribute to the market's diversity, offering pet owners a comprehensive range of options to address various health and wellness needs of their pets.

Segment Analysis: PETS

Dogs Segment in Pet Nutraceuticals Market

Dogs represent the dominant segment in the global nutraceuticals for dogs market, accounting for approximately 57% market share in 2024. This significant market position is primarily attributed to dogs having a higher population compared to other pets, with an estimated 604.5 million dogs globally. Dogs also demonstrate a higher consumption rate of nutraceuticals as they are more prone to various health issues including joint problems, skin allergies, and digestive issues, leading to increased demand for supplements. The segment's dominance is further strengthened by the higher per capita consumption of nutraceuticals among dogs compared to other pets, driven by their larger size and more diverse nutritional requirements.

Cats Segment in Pet Nutraceuticals Market

The cats segment is projected to demonstrate the strongest growth trajectory in the pet nutraceuticals market, with an expected CAGR of approximately 8% during 2024-2029. This accelerated growth is driven by several factors, including the increasing adoption of cats as pets, particularly in urban areas where their lower maintenance requirements make them ideal companions. The segment's growth is further supported by the development of specialized cat-specific nutraceutical formulations that address their unique nutritional needs and health concerns. Additionally, the rising awareness among cat owners about preventive healthcare and the importance of nutritional supplements is contributing to the segment's expansion.

Remaining Segments in Pet Nutraceuticals Market

The other pets segment, which includes birds, fish, hamsters, guinea pigs, and reptiles, plays a vital role in the pet nutraceuticals market. These pets have specific dietary requirements and health needs that necessitate specialized nutritional supplements. The segment's impact is particularly notable in regions with high populations of ornamental birds and fish, where specialized nutraceuticals are essential for maintaining optimal health. The diversity of species within this segment drives innovation in product formulation and delivery methods, contributing to the overall market development and expansion of nutraceutical offerings.

Segment Analysis: DISTRIBUTION CHANNEL

Online Channel Segment in Pet Nutraceuticals Market

The online channel has emerged as the dominant distribution channel in the global pet nutraceuticals market, commanding approximately 29% of the total market share in 2024. This significant market position can be attributed to several factors, including the channel's ability to offer convenient access to a wide range of pet nutritional supplement products, allowing consumers to make purchases from the comfort of their homes. Major e-commerce platforms specific to pet products, such as Chewy, Petsmart, and Petco in North America, Zooplus in Europe, and Boqii Holding Limited in Asia-Pacific, have significantly contributed to this segment's dominance. These platforms offer specialized product sections for pet owners to explore and purchase pet nutraceuticals, creating a marketplace that specifically meets their needs. The segment's growth is further supported by the increasing adoption of e-commerce platforms for pet product purchases and the ability to provide competitive pricing and a broader selection of products compared to traditional retail channels.

Online Channel Growth in Pet Nutraceuticals Market

The online channel is projected to maintain its growth momentum, with an expected CAGR of approximately 9% during the forecast period 2024-2029. This robust growth trajectory is driven by several key factors, including the increasing digitalization of retail, growing consumer preference for convenient shopping options, and the expansion of e-commerce platforms specializing in pet products. The channel's growth is further supported by the rising trend of mobile shopping and the integration of advanced technologies that enhance the online shopping experience. E-commerce platforms are increasingly offering features such as automated subscription services, personalized product recommendations, and detailed product information, making it easier for pet owners to make informed decisions about nutraceutical purchases. Additionally, the segment's growth is bolstered by the expanding range of premium and specialized pet nutraceutical products available exclusively through online channels.

Remaining Segments in Distribution Channel

The pet nutraceuticals market is also served through various other distribution channels, including specialty stores, supermarkets/hypermarkets, convenience stores, and other retail formats. Specialty stores play a crucial role by providing expert guidance and a curated selection of premium pet nutraceutical products, while supermarkets and hypermarkets offer the convenience of one-stop shopping for pet owners. Convenience stores cater to immediate purchase needs with their extended operating hours and accessible locations. Other channels, including veterinary clinics and local pet shops, contribute to the market by serving specific customer segments and providing specialized products and services. Each of these channels maintains its unique position in the market by catering to different consumer preferences and shopping behaviors, thereby ensuring comprehensive market coverage and accessibility of pet nutraceutical products.

Pet Nutraceuticals Market Geography Segment Analysis

Pet Nutraceuticals Market in Africa

The African pet nutraceuticals market demonstrates significant potential for growth, driven by increasing pet adoption rates and growing awareness about pet health and nutrition. The region is experiencing a notable shift from traditional home-cooked pet food to commercial products, including nutraceuticals. This transformation is particularly evident in urban areas where pet owners are increasingly focusing on preventive healthcare for their pets. The market is characterized by varying levels of development across different countries, with South Africa leading the way in terms of market sophistication and product adoption.

Market Analysis of Pet Nutraceuticals Market: Forecasted Growth Rate by Region

Pet Nutraceuticals Market in South Africa

South Africa stands as the dominant force in the African pet nutraceuticals market, accounting for approximately 20% of the regional market share in 2024. The country's market leadership is attributed to its well-developed retail infrastructure and higher awareness levels among pet owners regarding the benefits of pet nutraceuticals. South African pet owners are increasingly embracing premium pet care products, particularly in urban areas where there is a growing trend of pet humanization. The country benefits from a robust distribution network, including veterinary clinics, pet specialty stores, and online retail channels, which has significantly improved product accessibility for pet owners.

Growth Dynamics in South African Pet Nutraceuticals Market

South Africa is experiencing remarkable growth in its pet biological products market, with a projected growth rate of approximately 11% from 2024 to 2029. This growth is driven by several factors, including increasing pet ownership in urban areas, rising disposable incomes, and growing awareness about pet health and wellness. The country's veterinary healthcare infrastructure plays a crucial role in promoting the adoption of pet nutraceuticals, with veterinarians actively recommending supplements for various pet health conditions. The market is seeing increased penetration of international brands, which is contributing to product diversity and market expansion.

Pet Nutraceuticals Industry Overview

Top Companies in Pet Nutraceuticals Market

The global pet nutraceuticals market is characterized by companies actively pursuing innovation and expansion strategies to maintain their competitive positions. Major players are focusing on developing specialized supplements targeting specific health concerns in pets, particularly in areas like joint health, digestive wellness, and immune system support. Product innovation has been primarily centered around introducing new formulations with natural ingredients, enhanced bioavailability, and improved palatability. Companies are also expanding their manufacturing facilities and distribution networks across multiple regions to meet growing demand and ensure better market penetration. Strategic partnerships with e-commerce platforms, veterinary clinics, and pet specialty retailers have become increasingly common to enhance product accessibility and market reach. Additionally, investments in research and development have intensified, with companies establishing dedicated centers for studying the pet nutrition and health product market and developing advanced supplement formulations.

Consolidated Market Led By Global Players

The pet nutraceuticals market exhibits a consolidated structure dominated by large multinational corporations with diverse pet care portfolios. These major players leverage their established brand presence, extensive distribution networks, and significant research capabilities to maintain market leadership. The market is characterized by a mix of pure-play pet nutrition companies and diversified conglomerates that have pet care divisions. While global players dominate the premium segment with advanced formulations and branded products, regional players maintain significance in specific geographic markets through competitive pricing and local market understanding.


Merger and acquisition activities in the sector have been primarily driven by large companies seeking to expand their product portfolios and geographic presence. Companies are particularly interested in acquiring businesses with specialized supplement formulations or a strong regional presence. The trend of vertical integration is also evident, with companies acquiring raw material suppliers and distribution channels to ensure supply chain control and enhance market reach. Strategic partnerships between manufacturers and research institutions have become increasingly common to develop innovative formulations and validate product efficacy.

Innovation and Distribution Drive Market Success

Success in the animal nutraceuticals market increasingly depends on companies' ability to differentiate their products through innovation and establish strong distribution networks. Market leaders are focusing on developing proprietary formulations, obtaining patents, and conducting clinical studies to validate product efficacy. Building relationships with veterinarians and pet care professionals has become crucial for product endorsement and market penetration. Companies are also investing in digital platforms and direct-to-consumer channels to enhance customer engagement and gather valuable insights about pet owner preferences and needs.


For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products. Companies need to focus on developing unique value propositions, whether through novel ingredients, specific health benefits, or innovative delivery formats. Building strong relationships with specialty retailers and veterinary clinics can provide crucial market access. Additionally, companies must navigate an evolving regulatory landscape, particularly regarding product claims and ingredient safety. Future success will depend on maintaining product quality standards, ensuring supply chain resilience, and adapting to changing consumer preferences for natural and functional pet supplements.

Pet Nutraceuticals Market Leaders

  1. ADM

  2. Alltech

  3. Mars Incorporated

  4. Nestle (Purina)

  5. Vetoquinol

  6. *Disclaimer: Major Players sorted in no particular order
Pet Nutraceuticals Market Concentration
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Pet Nutraceuticals Market News

  • May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
  • April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
  • April 2023: Vafo Praha, s.r.o. partnered with the Swedish wholesaler of pet food products, Lupus Foder AB. Under this partnership, VAFO got the majority stake in Lupus Foder, thus expanding its position in Scandinavia.

Pet Nutraceuticals Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Sub Product
    • 5.1.1 Milk Bioactives
    • 5.1.2 Omega-3 Fatty Acids
    • 5.1.3 Probiotics
    • 5.1.4 Proteins and Peptides
    • 5.1.5 Vitamins and Minerals
    • 5.1.6 Other Nutraceuticals
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels
  • 5.4 Region
    • 5.4.1 Africa
    • 5.4.1.1 By Country
    • 5.4.1.1.1 South Africa
    • 5.4.1.1.2 Rest of Africa
    • 5.4.2 Asia-Pacific
    • 5.4.2.1 By Country
    • 5.4.2.1.1 Australia
    • 5.4.2.1.2 China
    • 5.4.2.1.3 India
    • 5.4.2.1.4 Indonesia
    • 5.4.2.1.5 Japan
    • 5.4.2.1.6 Malaysia
    • 5.4.2.1.7 Philippines
    • 5.4.2.1.8 Taiwan
    • 5.4.2.1.9 Thailand
    • 5.4.2.1.10 Vietnam
    • 5.4.2.1.11 Rest of Asia-Pacific
    • 5.4.3 Europe
    • 5.4.3.1 By Country
    • 5.4.3.1.1 France
    • 5.4.3.1.2 Germany
    • 5.4.3.1.3 Italy
    • 5.4.3.1.4 Netherlands
    • 5.4.3.1.5 Poland
    • 5.4.3.1.6 Russia
    • 5.4.3.1.7 Spain
    • 5.4.3.1.8 United Kingdom
    • 5.4.3.1.9 Rest of Europe
    • 5.4.4 North America
    • 5.4.4.1 By Country
    • 5.4.4.1.1 Canada
    • 5.4.4.1.2 Mexico
    • 5.4.4.1.3 United States
    • 5.4.4.1.4 Rest of North America
    • 5.4.5 South America
    • 5.4.5.1 By Country
    • 5.4.5.1.1 Argentina
    • 5.4.5.1.2 Brazil
    • 5.4.5.1.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Alltech
    • 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.4 Dechra Pharmaceuticals PLC
    • 6.4.5 Mars Incorporated
    • 6.4.6 Nestle (Purina)
    • 6.4.7 Nutramax Laboratories Inc.
    • 6.4.8 Vafo Praha, s.r.o.
    • 6.4.9 Vetoquinol
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, North America, South America are covered as segments by Region.
Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Region Africa By Country South Africa
Rest of Africa
Asia-Pacific By Country Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
Europe By Country France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
North America By Country Canada
Mexico
United States
Rest of North America
South America By Country Argentina
Brazil
Rest of South America
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Pet Nutraceuticals Market Research FAQs

How big is the Global Pet Nutraceuticals Market?

The Global Pet Nutraceuticals Market size is expected to reach USD 5.84 billion in 2025 and grow at a CAGR of 7.19% to reach USD 8.26 billion by 2030.

What is the current Global Pet Nutraceuticals Market size?

In 2025, the Global Pet Nutraceuticals Market size is expected to reach USD 5.84 billion.

Who are the key players in Global Pet Nutraceuticals Market?

ADM, Alltech, Mars Incorporated, Nestle (Purina) and Vetoquinol are the major companies operating in the Global Pet Nutraceuticals Market.

Which segment has the biggest share in the Global Pet Nutraceuticals Market?

In the Global Pet Nutraceuticals Market, the Dogs segment accounts for the largest share by pets.

Which region has the biggest share in the Global Pet Nutraceuticals Market?

In 2025, North America accounts for the largest share by region in the Global Pet Nutraceuticals Market.

What years does this Global Pet Nutraceuticals Market cover, and what was the market size in 2025?

In 2025, the Global Pet Nutraceuticals Market size was estimated at 5.84 billion. The report covers the Global Pet Nutraceuticals Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Pet Nutraceuticals Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Pet Nutraceuticals Market Research

Mordor Intelligence offers a comprehensive analysis of the pet nutraceuticals industry. We leverage our extensive experience in animal nutraceuticals research and consulting. Our latest report examines nutraceutical trends 2023, covering everything from nutraceuticals for dogs to the expanding pet milk market. The analysis provides detailed insights into pet nutritional supplement segments, biological products, and basic nutrition foods. This information is available in an easy-to-download report PDF format.

This strategic industry assessment benefits stakeholders by providing an in-depth analysis of pet nutrition and health products. It includes regional insights into pet food markets across regions, including Slovakia. The report examines various segments, such as pet biological products, vitamins for pets, and nutrient solutions. It also addresses regulatory frameworks like SRO 120 of 2018. Stakeholders gain valuable insights into market dynamics, growth drivers, and emerging opportunities across the complete spectrum of pet nutrition and wellness products.