Packaged Honey Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 10.92 Billion |
| Market Size (2029) | USD 14.91 Billion |
| CAGR (2024 - 2029) | 6.43 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Asia |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Packaged Honey Market Analysis
The Global Packaged Honey Market size is estimated at USD 10.92 billion in 2024, and is expected to reach USD 14.91 billion by 2029, growing at a CAGR of 6.43% during the forecast period (2024-2029).
Honey, renowned for its high nutritional value and health benefits, is a natural sweetener that is pure, unfiltered, and unpasteurized. As a result, honey is increasingly seen as a staple in pursuing a healthier lifestyle, prompting companies to roll out targeted sales campaigns. For instance, in May 2024, Mike’s Hot Honey, the premier brand in the hot honey market, unveiled a dynamic ad campaign titled “You’ll Love It With Mike’s.” These visually striking ads highlight the brand’s unique flavor profile and remarkable versatility, capturing attention with its innovative approach. Moreover, the market for organic honey is witnessing a gradual rise in popularity, driven by a shift in consumer preferences toward natural ingredients. This trend is underscored by a rising aversion to artificial sweeteners and an increasing awareness of the health benefits associated with honey. Key players are introducing novel packaging and launching campaigns highlighting the brand’s commitment to natural and unadulterated honey sourced from authentic sources. For instance, in February 2024, Marico's Saffola Honey revealed its revamped packaging on Sundarbans Day, accompanied by a CGI advertisement. The fresh campaign was designed to build anticipation for the latest Saffola Honey Active pack. This new packaging underscores the brand's commitment to delivering natural, unadulterated honey from untouched landscapes, including the Sundarbans.
Packaged Honey Market Trends
Conventional Honey Is Consumed Globally
The demand for conventional honey remains strong, driven by its health benefits, natural appeal, and versatility in various applications. Honey consumption lowers blood sugar levels, reduces cholesterol, and improves lipid metabolism. Thus, consumers are shifting toward natural alternatives over artificial sweeteners. In addition, functional or fortified honey, enhanced with vitamins, minerals, and superfoods such as turmeric or ginger, is becoming increasingly popular among health-conscious individuals seeking superior nutritional value. Therefore, companies are launching products to cater to consumers' demands. For instance, in June 2022, Frangiosa Farms, renowned for its Colorado Hemp Honey, introduced a new product line under its Bee Shepherd Brand, featuring artisanal adaptogenic and herbal-infused honey. This line, crafted with raw honey and USDA-certified organic adaptogens like Lion’s Mane and Reishi Mushrooms, is formulated to help the body manage stress, anxiety, and fatigue. The raw honey collection also includes antioxidant-rich Black Elderberry, immune-boosting Golden Turmeric, and Wildflower Unfiltered varieties.
Asia-Pacific Dominates the Market
The honey market in China is witnessing robust growth, fueled by a surge in both production and sales of natural honey. This uptick in honey consumption outpacing other sweeteners underscores the vitality of the market and its immense growth potential. Moreover, with its population growth outpacing domestic consumption by over 300,000 metric tons annually, the honey surplus in China is three times the volume exported to other nations. According to the National Bureau of Statistics of China, the Annual production volume of honey in China rose from 444.1 thousand metric tons in 2019 to 463.5 thousand metric tons in 2023.
Japan relies heavily on honey imports, primarily from nations such as China and Canada. According to the UN Comtrade, Japan imported USD 167.67 million of honey in 2022. Honey holds a significant place in Japanese cuisine and is often featured in traditional dishes. Notably, as Japanese dietary habits shift towards European influences, with breakfasts now commonly incorporating honey alongside cheese and other elements, the demand for honey products within Japan is on the rise.
India boasts a rich history of beekeeping, cementing its position as a prominent leader in the honey market. Moreover, the government launched various initiatives to promote the Beekeeping and Honey Mission (NBHM), which provides training, financial assistance, and resources to beekeepers. According to the FAO (Food and Agriculture Organization), India produced 74.2 thousand metric tons of natural honey in 2022. Thus, the support enhances productivity and encourages more people to engage in beekeeping, boosting honey production.
Packaged Honey Industry Overview
The global packaged honey market is highly competitive, with a strong presence of regional and global players. The major players are indulging in strategies, like product launches, mergers and acquisitions, expansions, and partnerships, to establish a strong consumer base and esteemed position in the market. They also compete on different factors, including product offerings, quality, packaging, and price, to gain a competitive advantage in the market. The major players in the market include Dabur India Ltd, Sioux Honey Association Co-op, J.M. Smucker Company, Barkman Honey LLC, and Bright Food Group Co. Ltd.
Packaged Honey Market Leaders
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Dabur India Ltd
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Sioux Honey Association Co-op
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J.M. Smucker Company
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Barkman Honey LLC
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Bright Food Group Co. Ltd
*Disclaimer: Major Players sorted in no particular order
Packaged Honey Market News
- January 2024: Dabur, one of the leading firms in the Ayurvedic and personal care space, recently invested approximately INR 135 crore in expanding its manufacturing facility in South India. This move is geared toward bolstering the production capacity of its flagship products, including Dabur Honey, Dabur Red Paste, and Odonil air fresheners.
- January 2024: APIS Honey launched Apis Organic Honey, sourced from Kashmir. The products are available in attractive glass bottles and different retail channels across India.
- December 2023: Better Foodie, collaborating with the California-based start-up MeliBio, unveiled their award-winning 'Vegan H*ney' in around 200 UK retailers.
Packaged Honey Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Demand for Natural Sweeteners
4.1.2 Government Initiatives Boost Honey Production and Beekeeping
4.2 Market Restraints
4.2.1 Decreasing Number of Bees and Associated Impacts
4.2.2 Presence of Counterfeit Products
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Category
5.1.1 Conventional
5.1.2 Organic
5.2 Packaging Type
5.2.1 Pet Bottles
5.2.2 Glass Jars
5.2.3 Other Packaging Types
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 France
5.3.2.3 Russia
5.3.2.4 Spain
5.3.2.5 United Kingdom
5.3.2.6 Italy
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 United Arab Emirates
5.3.5.2 South Africa
5.3.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted By Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Dabur India Ltd
6.3.2 Sweet Harvest Foods
6.3.3 Sioux Honey Association Co-op
6.3.4 Barkman Honey LLC
6.3.5 Hive & Wellness Australia Pty Ltd
6.3.6 Patanjali Ayurved Limited
6.3.7 Bright Food Group co. Ltd
6.3.8 Mccormick & Company Inc.
6.3.9 The J. M. Smucker Company
6.3.10 Apis Group
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Packaged Honey Industry Segmentation
Honey is a sweet and viscous food substance obtained from honeybees and other bees.
The global packaged honey market is segmented by product category (conventional and organic), packaging type (pet bottles, glass jars, and other packaging types), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Category | |
| Conventional | |
| Organic |
| Packaging Type | |
| Pet Bottles | |
| Glass Jars | |
| Other Packaging Types |
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Packaged Honey Market Research FAQs
How big is the Packaged Honey Market?
The Packaged Honey Market size is expected to reach USD 10.92 billion in 2024 and grow at a CAGR of 6.43% to reach USD 14.91 billion by 2029.
What is the current Packaged Honey Market size?
In 2024, the Packaged Honey Market size is expected to reach USD 10.92 billion.
Who are the key players in Packaged Honey Market?
Dabur India Ltd, Sioux Honey Association Co-op, J.M. Smucker Company, Barkman Honey LLC and Bright Food Group Co. Ltd are the major companies operating in the Packaged Honey Market.
Which is the fastest growing region in Packaged Honey Market?
Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Packaged Honey Market?
In 2024, the Asia accounts for the largest market share in Packaged Honey Market.
What years does this Packaged Honey Market cover, and what was the market size in 2023?
In 2023, the Packaged Honey Market size was estimated at USD 10.22 billion. The report covers the Packaged Honey Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Packaged Honey Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Packaged Honey Industry Report
Statistics for the 2024 Packaged Honey market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Packaged Honey analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
