| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Market Size (2025) | USD 78.83 Billion |
| Market Size (2030) | USD 127.54 Billion |
| CAGR (2025 - 2030) | 10.10 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Organic Fruits And Vegetables Market Analysis
The Organic Fruits And Vegetables Market size is estimated at USD 78.83 billion in 2025, and is expected to reach USD 127.54 billion by 2030, at a CAGR of 10.1% during the forecast period (2025-2030).
The increasing consumer focus on healthy lifestyles is significantly boosting the demand for nutritious, chemical-free diets, thereby driving the organic fruits and vegetables market. Rising sales of organic foods further support this market's growth. According to IFOAM - Organics International, global sales of organic food rose from USD 132 billion in 2021 to USD 134 billion in 2022, indicating a growing consumption of organic produce. Major organic fruits and vegetables include tomatoes, onions, cauliflower, cabbage, brinjal, okra, leafy greens, berries, apples, citrus fruits, carrots, peppers, and various legumes.
Government initiatives promoting organic farming also contribute to market growth. For instance, in 2024, the French government announced a €90 million (USD 97.4 million) aid package for organic farms facing economic challenges. This aid targets farms committed to organic practices or transitioning to them, with grants ranging from €1,000 (USD 1,082) to €30,000 (USD 32,467) per farm.
Food manufacturers and retailers are supporting the market by offering healthier products. In 2023, Praakritik partnered with Bhoomi India Agtech Pvt. Ltd to enhance the availability and affordability of organic products, ensuring direct farmer-to-consumer supply and fair trade. These efforts led to the launch of organic fruits and vegetables on their platform. However, the high prices of organic-labeled products and unclear regulatory guidelines may impede market growth. Despite these challenges, the combination of health-conscious consumers, government support, and proactive suppliers drives the market forward.
Organic Fruits And Vegetables Market Trends
Grapes Emerge as the Leading Crop Type
With the rise in global disposable incomes, there is a noticeable shift towards healthier diets, emphasizing the increased consumption of fruits and vegetables. This trend is further driven by a heightened focus on wellness and immunity, resulting in a surge in demand for organic produce. Grapes have become a leading fruit crop in this context. Over recent years, the area dedicated to organic grape cultivation has expanded significantly. According to a 2022 report from FiBL (Research Institute of Organic Agriculture), organic management covered nearly 562,000 hectares, or 8.3%, of the world's grape-growing area. This represents a significant increase from just 17,619.4 hectares in 2021, highlighting the segment's growth potential.
Europe dominates the organic grape sector, accounting for 87% of the global organic grape production area. While most grapes are consumed locally, a significant portion is used for winemaking, with only a small fraction consumed fresh. The rising demand for organic wine in Europe further drives market expansion. Data from ISMEA (Institute of Services for the Agricultural and Food Market) shows that Italy's organic wine retail sales increased from USD 43.3 million in 2019 to USD 45.5 million in 2022, underscoring the growing consumption trend.
Additionally, global initiatives by organic grape producers are energizing the market. For example, California's Fruit World company launched its organic grape program in 2023, introducing unique heritage varieties like Champagne and Thomcords in 2024. With the expanding area of organic grape cultivation, rising consumption, and proactive producer initiatives, the market is poised for growth in the coming years.
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North America Dominates the Market
North America leads the organic fruits and vegetables market and is poised for further expansion, fueled by increasing disposable incomes and supportive initiatives. Growing health and fitness awareness is driving consumers to prioritize organic produce, which is free from harmful chemicals. Moreover, a strong commitment to sustainable development is spurring a rise in organic farming throughout North America, further strengthening the market.
A key driver of this market's growth is the intensified focus on grape production. The Growing Future Opportunities Initiative, bolstered by a USD 4.4 million investment from the Sustainable Canadian Agricultural Partnership (Sustainable CAP), is championing projects that aid 128 producers of apples, tender fruits, and table grapes in Canada and Ontario. These efforts aim to cultivate more sought-after and resilient produce varieties.
Moreover, the rise in greenhouse-grown produce is fueling market expansion. In September 2024, Globalmex International Inc., under its Magic Sun brand, rolled out high-tech hydroponic greenhouse-grown Roma tomatoes in central Mexico. This launch adds to Magic Sun's portfolio of USDA-certified organic greenhouse tomatoes. Consequently, the combined focus on sustainable farming, increasing investments, and the rising production of organic greenhouse produce are pivotal drivers of market growth during the forecast period.
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Organic Fruits And Vegetables Market News
- September 2024: Big Basket, a subsidiary of the Tata Group, has launched an initiative aimed at offering organically grown fruits, vegetables, and staple foods at prices comparable to conventional products. This endeavor seeks to enhance the accessibility and affordability of organic food for consumers, simultaneously supporting the livelihoods of more than 30,000 farmers in its supply chain.
- May 2024: Almaverde Bio, an Italian organic brand, has launched the Elodì strawberry, exclusively grown in Romagna. This distinctive strawberry results from a joint research effort by the Newplant Group and CREA based in Forlì.
- May 2023: Akshayakalpa Organic has broadened its product range by introducing a new Greens category, which now boasts a selection of organic vegetables and fruits. This newly launched Greens lineup prominently features organic Spinach, Tomato, Chilli, and Okra, alongside other key offerings.
Organic Fruits And Vegetables Industry Segmentation
Organic fruits and vegetables refer to fruits and vegetables that are grown without synthetic pesticides, and are certified as organic. The Organic Fruits and Vegetables Market is segmented by Fruits (Banana, Apple, Berries, Grapes, Kiwi, and Other Fruits), Vegetables (Leafy Vegetables, Tomato, Potato, and Other Vegetables), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers market size and forecasts in terms of value (USD) for all the above segments.
| Fruits | Banana | ||
| Apple | |||
| Berries | |||
| Grapes | |||
| Kiwi | |||
| Other Fruits | |||
| Vegetables | Leafy Vegetables | ||
| Tomato | |||
| Potato | |||
| Other Vegetables | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| France | |||
| United Kingdom | |||
| Italy | |||
| Austria | |||
| Spain | |||
| Belgium | |||
| Rest of Europe | |||
| Asia-Pacific | India | ||
| China | |||
| Japan | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Africa | South Africa | ||
| Egypt | |||
| Rest of Africa | |||
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Organic Fruits And Vegetables Market Research FAQs
How big is the Organic Fruits And Vegetables Market?
The Organic Fruits And Vegetables Market size is expected to reach USD 78.83 billion in 2025 and grow at a CAGR of 10.10% to reach USD 127.54 billion by 2030.
What is the current Organic Fruits And Vegetables Market size?
In 2025, the Organic Fruits And Vegetables Market size is expected to reach USD 78.83 billion.
Which is the fastest growing region in Organic Fruits And Vegetables Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Organic Fruits And Vegetables Market?
In 2025, the North America accounts for the largest market share in Organic Fruits And Vegetables Market.
What years does this Organic Fruits And Vegetables Market cover, and what was the market size in 2024?
In 2024, the Organic Fruits And Vegetables Market size was estimated at USD 70.87 billion. The report covers the Organic Fruits And Vegetables Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Organic Fruits And Vegetables Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Organic Fruits And Vegetables Industry Report
Statistics for the 2025 Organic Fruits And Vegetables market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Organic Fruits And Vegetables analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
