Oral Care Products Market Size (2024 - 2029)

The oral care products market is projected to experience growth over the forecast period, driven by factors such as an increasing geriatric population, technological innovations, and rising oral health issues among children. The market's expansion is supported by the recovery from pandemic-related disruptions, which had initially led to a decline in demand due to reduced dental visits. Key players in the industry are employing various strategies, including product launches and acquisitions, to enhance their market presence and reach. However, economic slowdowns may pose challenges to the market's growth trajectory.

Market Size of Oral Care Products Industry

Oral Care Products Market Summary
Study Period 2021 - 2029
Base Year For Estimation 2023
CAGR 4.70 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Oral Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Oral Care Products Market Analysis

Over the next few years, the market for oral care products is expected to register a CAGR of 4.7%.

The outbreak of the pandemic impacted the oral care product market. Due to the outbreak of the COVID-19 pandemic, there has been a decrease in hospital visits associated with dental treatments. The major factors contributing to decreased dental clinic visits were the fear of getting infected with the virus, the postponement of dental surgery procedures, and the increasing rate of online consultation. This subsequently leads to decreased oral care product demand, adversely impacting the overall market. For instance, as per the data of the British Dental Association, in July 2020, out of 2,053 dentists, only 36.0% were ready to resume dental practices in the United Kingdom. However, with the ease of restrictions and upliftment of lockdowns, the market has already started to gain traction and is anticipated to continue the upward trend over the forecast period.

The rising geriatric population and burden of dental diseases, innovation in technology introducing improved product varieties, and rising oral care problems among children due to poor eating habits For instance, as per the March 2022 update by the World Health Organization (WHO), it is estimated that oral diseases affect nearly 3.5 billion people worldwide, and severe periodontal (gum) disease, which may result in tooth loss, is also common, with almost 10% of the global population affected. Due to the increased prevalence of the disease, there have been various technological innovations in the market as well.

Moreover, these market players engage in inorganic and organic strategies, including expansions, product launches, acquisitions, collaborations, mergers, and partnerships, to establish a strong presence and expand their geographical reach. For instance, in June 2022, Henry Schein, Inc. announced that it had completed the acquisition of Condor Dental Research Company SA (Condor Dental), a dental distribution company that serves dental general practitioners, specialists, and laboratories in Switzerland. Similarly, in April 2022, Neodent launched its first zirconia implant system with the virtual symposium. Thus, owing to such positive developments by the key players, the demand for oral care products is anticipated to increase, owing to which considerable market growth is anticipated over the forecast period.

In January 2021, Nobel Biocare launched the Xeal and TiUltra surfaces in the United States. These new surfaces are applied to implants and abutments, which optimize tissue integration at every level. Therefore, such positive developments are anticipated to propel the demand for oral care products, thereby surging market growth.

But a slowing economy that changes how people buy things is likely to slow market growth over the next few years.

Oral Care Products Industry Segmentation

As per the scope of the report, oral health is an essential activity for maintaining the quality of life and general health. It is a state of being free from many health complications, such as mouth pain, facial pain, oral cancer, oral infections, sores, dental caries, periodontal diseases, tooth loss, and other disorders related to the mouth and teeth. It affects psychosocial well-being too. The Oral Care Products Market is divided into Dental Prosthetics (Dental Implants and Abutments, Titanium Implants, Zirconium Implants, Abutments, Dentures, Crowns, and Other Dental Prosthetics), Dental Biomaterials (Dental Bone Grafts, Tissue Regenerative Materials, and Other Dental Biomaterials), Oral Imaging (Oral X-ray, Dental CBCT, Dental Optical Imaging, and Other Oral Imaging Types), Dental Hyg The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Dental Prosthetics
Dental Implants and Abutments
Titanium Implants
Zirconium Implants
Abutments
Dentures
Crown
Other Dental Prosthetics
By Dental Biomaterial
Dental Bone Grafts
Tissue Regenerative Materials
Other Dental Biomaterials
By Oral Imaging
Oral X-ray
Dental CBCT
Dental Optical Imaging
Other Oral Imaging Types
By Dental Hygiene
Mouthwash/Dental Rinse
Dental Accessories
Dental Bleaching/Whitening Products
Toothbrush
Toothpaste
Other Dental Hygiene Products
By Lab Equipment
CAD/CAM
Other Lab Equipment
By Orthodontics
Fixed Braces
Removable Braces
By Periodontics
Dental Anesthetics
Dental Hemostats
Dental Sutures
By Endodontics
Endodotics Files
Obturators
Permanent Endodontic Sealers
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East and Africa
GCC
South Africa
Rest of Middle-East and Africa
South America
Brazil
Argentina
Rest of South America
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Oral Care Products Market Size Summary

The oral care products market is poised for growth, driven by several key factors. The market experienced a temporary setback due to the COVID-19 pandemic, which led to a decline in dental clinic visits and, consequently, a reduced demand for oral care products. However, as restrictions eased and dental practices resumed, the market began to recover. The increasing geriatric population, the prevalence of dental diseases, and technological innovations in oral care products are expected to fuel market expansion. Companies are actively engaging in strategic initiatives such as product launches, acquisitions, and partnerships to strengthen their market presence and expand their geographical reach. These developments, coupled with the rising awareness of oral health issues, are anticipated to drive significant growth in the market over the forecast period.

North America is expected to lead the oral care products market, supported by a high prevalence of dental diseases and a strong acceptance of technological advancements in dental implants. The region's growth is further bolstered by a high number of dental visits and the presence of key market players. The market is characterized by fragmentation, with numerous global and regional companies competing for market share. Major players are investing in research and development to innovate solutions addressing dental health issues. The demand for titanium dental implants is also expected to rise, driven by their compatibility with body tissues and the increasing incidence of oral health problems. Overall, the market is set to experience considerable growth, with North America playing a pivotal role in its expansion.

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Oral Care Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rising Geriatric Population and Burden of Dental Diseases

      2. 1.2.2 Innovation in Technology Introducing Improved Product Varieties

      3. 1.2.3 Rising Oral Care Problems Among Children Due to Poor Eating Habits

    3. 1.3 Market Restraints

      1. 1.3.1 Economic Slowdown Affecting Consumer Purchasing Behavior

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD Million)

    1. 2.1 By Dental Prosthetics

      1. 2.1.1 Dental Implants and Abutments

      2. 2.1.2 Titanium Implants

      3. 2.1.3 Zirconium Implants

      4. 2.1.4 Abutments

      5. 2.1.5 Dentures

      6. 2.1.6 Crown

      7. 2.1.7 Other Dental Prosthetics

    2. 2.2 By Dental Biomaterial

      1. 2.2.1 Dental Bone Grafts

      2. 2.2.2 Tissue Regenerative Materials

      3. 2.2.3 Other Dental Biomaterials

    3. 2.3 By Oral Imaging

      1. 2.3.1 Oral X-ray

      2. 2.3.2 Dental CBCT

      3. 2.3.3 Dental Optical Imaging

      4. 2.3.4 Other Oral Imaging Types

    4. 2.4 By Dental Hygiene

      1. 2.4.1 Mouthwash/Dental Rinse

      2. 2.4.2 Dental Accessories

      3. 2.4.3 Dental Bleaching/Whitening Products

      4. 2.4.4 Toothbrush

      5. 2.4.5 Toothpaste

      6. 2.4.6 Other Dental Hygiene Products

    5. 2.5 By Lab Equipment

      1. 2.5.1 CAD/CAM

      2. 2.5.2 Other Lab Equipment

    6. 2.6 By Orthodontics

      1. 2.6.1 Fixed Braces

      2. 2.6.2 Removable Braces

    7. 2.7 By Periodontics

      1. 2.7.1 Dental Anesthetics

      2. 2.7.2 Dental Hemostats

      3. 2.7.3 Dental Sutures

    8. 2.8 By Endodontics

      1. 2.8.1 Endodotics Files

      2. 2.8.2 Obturators

      3. 2.8.3 Permanent Endodontic Sealers

    9. 2.9 Geography

      1. 2.9.1 North America

        1. 2.9.1.1 United States

        2. 2.9.1.2 Canada

        3. 2.9.1.3 Mexico

      2. 2.9.2 Europe

        1. 2.9.2.1 Germany

        2. 2.9.2.2 United Kingdom

        3. 2.9.2.3 France

        4. 2.9.2.4 Italy

        5. 2.9.2.5 Spain

        6. 2.9.2.6 Rest of Europe

      3. 2.9.3 Asia-Pacific

        1. 2.9.3.1 China

        2. 2.9.3.2 Japan

        3. 2.9.3.3 India

        4. 2.9.3.4 Australia

        5. 2.9.3.5 South Korea

        6. 2.9.3.6 Rest of Asia-Pacific

      4. 2.9.4 Middle-East and Africa

        1. 2.9.4.1 GCC

        2. 2.9.4.2 South Africa

        3. 2.9.4.3 Rest of Middle-East and Africa

      5. 2.9.5 South America

        1. 2.9.5.1 Brazil

        2. 2.9.5.2 Argentina

        3. 2.9.5.3 Rest of South America

Oral Care Products Market Size FAQs

The Oral Care Products Market is projected to register a CAGR of 4.70% during the forecast period (2024-2029)

Procter & Gamble, Straumann, Unilever, Colgate-Palmolive Company and 3M are the major companies operating in the Oral Care Products Market.

Oral Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)