Oral Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Oral Hygiene Products Market Analysis and it is Segmented by Dental Prosthetics (Dental Implants and Abutments, Titanium Implants, Zirconium Implants, Abutments, Dentures, Crown, and Other Dental Prosthetics), Dental Biomaterial (Dental Bone Grafts, Tissue Regenerative Materials, and Other Dental Biomaterials), Oral Imaging (Oral X-ray, Dental CBCT, Dental Optical Imaging, and Other Oral Imaging Types), Dental Hygiene (Mouthwash/Dental Rinse, Dental Accessories, Dental Bleaching/Whitening Products, Toothbrush, Toothpaste, and Other Dental Hygiene Products), Lab Equipment (CAD/CAM and Other Lab Equipment), Orthodontics (Fixed Braces and Removable Braces), Periodontics (Dental Anesthetics, Dental Hemostats, and Dental Sutures), Endodontics (Endodontics Files, Obturators, and Permanent Endodontic Sealers), and Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The Values are Provided in Terms of USD Million for above segments.

Oral Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Oral Care Products Market Size

Oral Care Products Market Summary
Study Period 2021 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 4.70 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Oral Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Oral Care Products Market with other markets in Healthcare Industry

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Oral Care Products Market Analysis

The Oral Care Products Market is expected to register a CAGR of 4.7% during the forecast period.

The outbreak of the pandemic impacted the oral care product market. Due to the outbreak of the COVID-19 pandemic, there has been a decrease in hospital visits associated with dental treatments. The major factors contributing to decreased dental clinic visits were the fear of getting infected with the virus, the postponement of dental surgery procedures, and the increasing rate of online consultation. This subsequently leads to decreased oral care product demand, adversely impacting the overall market. For instance, as per the data of the British Dental Association, in July 2020, out of 2,053 dentists, only 36.0% were ready to resume dental practices in the United Kingdom. However, with the ease of restrictions and upliftment of lockdowns, the market has already started to gain traction and is anticipated to continue the upward trend over the forecast period.

The rising geriatric population and burden of dental diseases, innovation in technology introducing improved product varieties, and rising oral care problems among children due to poor eating habits For instance, as per the March 2022 update by the World Health Organization (WHO), it is estimated that oral diseases affect nearly 3.5 billion people worldwide, and severe periodontal (gum) disease, which may result in tooth loss, is also common, with almost 10% of the global population affected. Due to the increased prevalence of the disease, there have been various technological innovations in the market as well.

Moreover, these market players engage in inorganic and organic strategies, including expansions, product launches, acquisitions, collaborations, mergers, and partnerships, to establish a strong presence and expand their geographical reach. For instance, in June 2022, Henry Schein, Inc. announced that it had completed the acquisition of Condor Dental Research Company SA (Condor Dental), a dental distribution company that serves dental general practitioners, specialists, and laboratories in Switzerland. Similarly, in April 2022, Neodent launched its first zirconia implant system with the virtual symposium. Thus, owing to such positive developments by the key players, the demand for oral care products is anticipated to increase, owing to which considerable market growth is anticipated over the forecast period.

In January 2021, Nobel Biocare launched the Xeal and TiUltra surfaces in the United States. These new surfaces are applied to implants and abutments, which optimize tissue integration at every level. Therefore, such positive developments are anticipated to propel the demand for oral care products, thereby surging market growth.

But a slowing economy that changes how people buy things is likely to slow market growth over the next few years.

Oral Care Products Industry Overview

The oral care products market is fragmented in nature due to the presence of several companies operating globally as well as regionally. Many multinational companies are investing in technology-based R&D to innovate products that provide a complete solution to dental health issues. Gum problems and plaque build-up are the primary causes of the majority of dental-related issues, such as gum bleeding and inflammation. The competitive landscape includes an analysis of a few international as well as local companies that hold market shares and are well known, including Carestream Health, 3M, Dentsply Sirona, GlaxoSmithKline, and Colgate-Palmolive Company, among others.

Oral Care Products Market Leaders

  1. Procter & Gamble

  2. Straumann

  3. Unilever

  4. Colgate-Palmolive Company

  5. 3M

  6. *Disclaimer: Major Players sorted in no particular order
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Oral Care Products Market News

  • August 2022: Frimline launched India's first oral care range for pregnant women. Firmline introduced toothpaste and mouthwash designed specifically to protect and improve the oral health of pregnant women.
  • June 2022: Ivoclar launched a new VivaScan for dentists. It is a portable and simple intraoral scanning solution. The device's standalone design makes it simple to include in regular practice activities, where it produces impressive scanning results and facilitates a more effective workflow.

Oral Care Products Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Geriatric Population and Burden of Dental Diseases
    • 4.2.2 Innovation in Technology Introducing Improved Product Varieties
    • 4.2.3 Rising Oral Care Problems Among Children Due to Poor Eating Habits
  • 4.3 Market Restraints
    • 4.3.1 Economic Slowdown Affecting Consumer Purchasing Behavior
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD Million)

  • 5.1 By Dental Prosthetics
    • 5.1.1 Dental Implants and Abutments
    • 5.1.2 Titanium Implants
    • 5.1.3 Zirconium Implants
    • 5.1.4 Abutments
    • 5.1.5 Dentures
    • 5.1.6 Crown
    • 5.1.7 Other Dental Prosthetics
  • 5.2 By Dental Biomaterial
    • 5.2.1 Dental Bone Grafts
    • 5.2.2 Tissue Regenerative Materials
    • 5.2.3 Other Dental Biomaterials
  • 5.3 By Oral Imaging
    • 5.3.1 Oral X-ray
    • 5.3.2 Dental CBCT
    • 5.3.3 Dental Optical Imaging
    • 5.3.4 Other Oral Imaging Types
  • 5.4 By Dental Hygiene
    • 5.4.1 Mouthwash/Dental Rinse
    • 5.4.2 Dental Accessories
    • 5.4.3 Dental Bleaching/Whitening Products
    • 5.4.4 Toothbrush
    • 5.4.5 Toothpaste
    • 5.4.6 Other Dental Hygiene Products
  • 5.5 By Lab Equipment
    • 5.5.1 CAD/CAM
    • 5.5.2 Other Lab Equipment
  • 5.6 By Orthodontics
    • 5.6.1 Fixed Braces
    • 5.6.2 Removable Braces
  • 5.7 By Periodontics
    • 5.7.1 Dental Anesthetics
    • 5.7.2 Dental Hemostats
    • 5.7.3 Dental Sutures
  • 5.8 By Endodontics
    • 5.8.1 Endodotics Files
    • 5.8.2 Obturators
    • 5.8.3 Permanent Endodontic Sealers
  • 5.9 Geography
    • 5.9.1 North America
    • 5.9.1.1 United States
    • 5.9.1.2 Canada
    • 5.9.1.3 Mexico
    • 5.9.2 Europe
    • 5.9.2.1 Germany
    • 5.9.2.2 United Kingdom
    • 5.9.2.3 France
    • 5.9.2.4 Italy
    • 5.9.2.5 Spain
    • 5.9.2.6 Rest of Europe
    • 5.9.3 Asia-Pacific
    • 5.9.3.1 China
    • 5.9.3.2 Japan
    • 5.9.3.3 India
    • 5.9.3.4 Australia
    • 5.9.3.5 South Korea
    • 5.9.3.6 Rest of Asia-Pacific
    • 5.9.4 Middle-East and Africa
    • 5.9.4.1 GCC
    • 5.9.4.2 South Africa
    • 5.9.4.3 Rest of Middle-East and Africa
    • 5.9.5 South America
    • 5.9.5.1 Brazil
    • 5.9.5.2 Argentina
    • 5.9.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Carestream Health
    • 6.1.2 3M
    • 6.1.3 Dentsply Sirona
    • 6.1.4 GlaxoSmithKline
    • 6.1.5 Johnson & Johnson
    • 6.1.6 Procter & Gamble
    • 6.1.7 Straumann
    • 6.1.8 Unilever
    • 6.1.9 Colgate-Palmolive Company
    • 6.1.10 Envista Holdings Corporation (Nobel Biocare Services AG)
    • 6.1.11 Biolase Inc.
    • 6.1.12 GC Corporation
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Oral Care Products Industry Segmentation

As per the scope of the report, oral health is an essential activity for maintaining the quality of life and general health. It is a state of being free from many health complications, such as mouth pain, facial pain, oral cancer, oral infections, sores, dental caries, periodontal diseases, tooth loss, and other disorders related to the mouth and teeth. It affects psychosocial well-being too. The Oral Care Products Market is divided into Dental Prosthetics (Dental Implants and Abutments, Titanium Implants, Zirconium Implants, Abutments, Dentures, Crowns, and Other Dental Prosthetics), Dental Biomaterials (Dental Bone Grafts, Tissue Regenerative Materials, and Other Dental Biomaterials), Oral Imaging (Oral X-ray, Dental CBCT, Dental Optical Imaging, and Other Oral Imaging Types), Dental Hyg The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Dental Prosthetics Dental Implants and Abutments
Titanium Implants
Zirconium Implants
Abutments
Dentures
Crown
Other Dental Prosthetics
By Dental Biomaterial Dental Bone Grafts
Tissue Regenerative Materials
Other Dental Biomaterials
By Oral Imaging Oral X-ray
Dental CBCT
Dental Optical Imaging
Other Oral Imaging Types
By Dental Hygiene Mouthwash/Dental Rinse
Dental Accessories
Dental Bleaching/Whitening Products
Toothbrush
Toothpaste
Other Dental Hygiene Products
By Lab Equipment CAD/CAM
Other Lab Equipment
By Orthodontics Fixed Braces
Removable Braces
By Periodontics Dental Anesthetics
Dental Hemostats
Dental Sutures
By Endodontics Endodotics Files
Obturators
Permanent Endodontic Sealers
Geography North America United States
Canada
Mexico
Geography Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Geography Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Geography Middle-East and Africa GCC
South Africa
Rest of Middle-East and Africa
Geography South America Brazil
Argentina
Rest of South America
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Oral Care Products Market Research FAQs

What is the current Oral Care Products Market size?

The Oral Care Products Market is projected to register a CAGR of 4.7% during the forecast period (2025-2030)

Who are the key players in Oral Care Products Market?

Procter & Gamble, Straumann, Unilever, Colgate-Palmolive Company and 3M are the major companies operating in the Oral Care Products Market.

Which is the fastest growing region in Oral Care Products Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Oral Care Products Market?

In 2025, the North America accounts for the largest market share in Oral Care Products Market.

What years does this Oral Care Products Market cover?

The report covers the Oral Care Products Market historical market size for years: 2021, 2022, 2023 and 2024. The report also forecasts the Oral Care Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Oral Care Products Industry Report

Statistics for the 2025 Oral Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Oral Care Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.