Market Size of oat milk Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 2.83 Billion |
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Market Size (2029) | USD 5.37 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 13.69 % |
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Largest Share by Region | Europe |
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Market Concentration | Medium |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Oat Milk Market Analysis
The Oat Milk Market size is estimated at 2.83 billion USD in 2024, and is expected to reach 5.37 billion USD by 2029, growing at a CAGR of 13.69% during the forecast period (2024-2029).
2.83 Billion
Market Size in 2024 (USD)
5.37 Billion
Market Size in 2029 (USD)
12.25 %
CAGR (2017-2023)
13.69 %
CAGR (2024-2029)
Largest Market by Distribution Channel
95.73 %
value share, Off-Trade, 2023
The growth of the segment globally is largely driven by the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.
Largest Market by Region
50.91 %
value share, Europe, 2023
Consumers in Europe are shifting their attention towards plant-based milk owing to health, ecological, as well as ethical factors, thereby accelerating the market growth.
Fastest-growing Market by Distribution Channel
13.85 %
Projected CAGR, Off-Trade, 2024-2029
The technological advancements making the freedom to browse digital catalogs without any hurry in a priceless way is driving off-trade retail channels through online stores.
Fastest-growing Market by Region
21.59 %
Projected CAGR, Middle East, 2024-2029
The shift in consumer behavior is largely driving the Middle East region. It was majorly due to the rising concerns regarding animal welfare, personal health, and sustainability.
Leading Market Player
26.17 %
market share, Oatly Group AB, 2022
Oatly Group AB's broad distribution network in both the retail and foodservice sectors supports its largest market share through partnerships with industrial giants.
The sales through off-trade distribution channels with the presence of wider product range is making the market
- Among distribution channels, the off-trade channel plays a major role in the sales of oat milk globally. Supermarkets and hypermarkets accounted for most oat milk sales among the off-trade channels. In 2022, supermarkets and hypermarkets accounted for 66% of the value share. These retail chains offer an inviting place for consumers to shop, allowing them to choose from several plant-based milk options provided by various companies, depending on their needs.
- With the growing vegan population and lactose-intolerant consumers, demand for oat milk from the on-trade channel, especially fast-food restaurants and coffee chains, is expected to increase. Top coffee chains, such as Starbucks, Costa Coffee, and Caffe Nero, offer oat milk to consumers. As of 2021, in the United States, restaurants and cafes included oat milk in their menus, a 50% increase compared to 2020. The trend also surged in Canada and increased by 300%.
- The online channel is expected to be the fastest-growing retail channel for oat milk sales. The sales value of oat milk is anticipated to grow by 54.5% in 2025 compared to 2022. As a part of strategic expansion, leading brands of oat milk are teaming up with online retailers to increase their sales. In 2021, Earth’s Own partnered with Amazon.ca, and in the same year, Plant Veda Foods Ltd completed an agreement with UniUni.com to sell a range of oat milk flavors to consumers. The major brand, Oatly, partnered with Netalico, a hands-on, merchant-focused e-commerce development agency that collaborates with merchants to build, optimize, maintain, and grow their online stores.
Understand The Key Trends Shaping This Market
Europe holds prominent share in the consumption of oat milk across globe
- The global oat milk market observed growth of 2.83% in 2022 compared to 2021. The increase was attributed to the rising number of health-conscious consumers across the world. In 2022, the per capita consumption of oat milk was 1.28 kg. Some of the most preferred brands of oat milk are Oatly, Minor Figures, Alpro, and Califia Farms.
- In the Asia-Pacific region, oat milk is majorly used for various purposes. In 2022, consumers preferred oat milk as a substitute for animal-based milk in the region. In the Asia-Pacific region, Australia is considered the fastest-growing country for oat milk. In Australia, 30% of the population was diagnosed with irritable bowel syndrome (IBS) in 2022. Oats are a great source of soluble fiber, and oat milk has fiber that relieves IBS and constipation.
- In the North American region, oat milk is used as a healthy beverage among the population. It is majorly preferred by health-conscious consumers. Since oat milk has lower fat content than animal-based milk, it is consumed by the population following a calorie deficit diet. To mitigate the effects of lactose intolerance, most consumers are majorly drinking oat milk as a replacement for animal milk. The per capita consumption of non-dairy milk in the region was 3.23 kg in 2022.
- During the forecast period (2025-2029), with the growing focus on the benefits of oat-based milk, its demand is expected to rise. In addition, consumers are more likely to prefer innovative flavors in the oat milk segment.
Oat Milk Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
- Among distribution channels, the off-trade channel plays a major role in the sales of oat milk globally. Supermarkets and hypermarkets accounted for most oat milk sales among the off-trade channels. In 2022, supermarkets and hypermarkets accounted for 66% of the value share. These retail chains offer an inviting place for consumers to shop, allowing them to choose from several plant-based milk options provided by various companies, depending on their needs.
- With the growing vegan population and lactose-intolerant consumers, demand for oat milk from the on-trade channel, especially fast-food restaurants and coffee chains, is expected to increase. Top coffee chains, such as Starbucks, Costa Coffee, and Caffe Nero, offer oat milk to consumers. As of 2021, in the United States, restaurants and cafes included oat milk in their menus, a 50% increase compared to 2020. The trend also surged in Canada and increased by 300%.
- The online channel is expected to be the fastest-growing retail channel for oat milk sales. The sales value of oat milk is anticipated to grow by 54.5% in 2025 compared to 2022. As a part of strategic expansion, leading brands of oat milk are teaming up with online retailers to increase their sales. In 2021, Earth’s Own partnered with Amazon.ca, and in the same year, Plant Veda Foods Ltd completed an agreement with UniUni.com to sell a range of oat milk flavors to consumers. The major brand, Oatly, partnered with Netalico, a hands-on, merchant-focused e-commerce development agency that collaborates with merchants to build, optimize, maintain, and grow their online stores.
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Oat Milk Market Size Summary
The oat milk market is experiencing significant growth, driven by increasing consumer demand for plant-based alternatives and the rising prevalence of lactose intolerance. This market is characterized by a diverse range of distribution channels, with supermarkets and hypermarkets leading the off-trade sales. The on-trade channel, particularly fast-food restaurants and coffee chains, is also witnessing a surge in demand as more consumers seek vegan and lactose-free options. The online retail channel is projected to be the fastest-growing segment, with major brands partnering with e-commerce platforms to expand their reach. The market's expansion is further supported by the growing health-conscious population and the popularity of oat milk as a nutritious substitute for animal-based milk.
Regionally, the Asia-Pacific and North American markets are notable for their unique consumption patterns. In Asia-Pacific, oat milk is increasingly used as a substitute for animal-based milk, with Australia leading the growth due to its high prevalence of irritable bowel syndrome, which oat milk can help alleviate. In North America, oat milk is favored by health-conscious consumers and those following a calorie deficit diet. The market is also benefiting from the global trend towards sustainable and GMO-free products, with oat milk offering a low-fat, allergen-free alternative to traditional dairy. The market is fragmented, with key players like Oatly, Califia Farms, and Danone leading the charge in innovation and product development to meet evolving consumer preferences.
Oat Milk Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Distribution Channel
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1.1.1 Off-Trade
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1.1.1.1 Convenience Stores
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1.1.1.2 Online Retail
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1.1.1.3 Specialist Retailers
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1.1.1.4 Supermarkets and Hypermarkets
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1.1.1.5 Others (Warehouse clubs, gas stations, etc.)
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1.1.2 On-Trade
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1.2 Region
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1.2.1 Africa
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1.2.1.1 By Distribution Channel
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1.2.1.2 Egypt
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1.2.1.3 Nigeria
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1.2.1.4 South Africa
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1.2.2 Asia-Pacific
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1.2.2.1 By Distribution Channel
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1.2.2.2 Australia
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1.2.2.3 China
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1.2.2.4 India
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1.2.2.5 Indonesia
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1.2.2.6 Japan
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1.2.2.7 Malaysia
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1.2.2.8 New Zealand
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1.2.2.9 Pakistan
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1.2.2.10 South Korea
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1.2.2.11 Rest of Asia Pacific
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1.2.3 Europe
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1.2.3.1 By Distribution Channel
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1.2.3.2 Belgium
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1.2.3.3 France
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1.2.3.4 Germany
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1.2.3.5 Italy
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1.2.3.6 Netherlands
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1.2.3.7 Russia
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1.2.3.8 Spain
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1.2.3.9 Turkey
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1.2.3.10 United Kingdom
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1.2.3.11 Rest of Europe
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1.2.4 Middle East
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1.2.4.1 By Distribution Channel
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1.2.4.2 Bahrain
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1.2.4.3 Kuwait
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1.2.4.4 Oman
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1.2.4.5 Saudi Arabia
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1.2.4.6 United Arab Emirates
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1.2.4.7 Rest of Middle East
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1.2.5 North America
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1.2.5.1 By Distribution Channel
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1.2.5.2 Canada
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1.2.5.3 Mexico
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1.2.5.4 United States
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1.2.5.5 Rest of North America
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1.2.6 South America
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1.2.6.1 By Distribution Channel
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1.2.6.2 Argentina
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1.2.6.3 Brazil
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1.2.6.4 Rest of South America
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Oat Milk Market Size FAQs
How big is the Global Oat Milk Market?
The Global Oat Milk Market size is expected to reach USD 2.83 billion in 2024 and grow at a CAGR of 13.69% to reach USD 5.37 billion by 2029.
What is the current Global Oat Milk Market size?
In 2024, the Global Oat Milk Market size is expected to reach USD 2.83 billion.
