| Study Period | 2017 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 3.2 Billion |
| Market Size (2030) | USD 6.16 Billion |
| CAGR (2025 - 2030) | 13.98 % |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Oat Milk Market Analysis
The Oat Milk Market size is estimated at 3.2 billion USD in 2025, and is expected to reach 6.16 billion USD by 2030, growing at a CAGR of 13.98% during the forecast period (2025-2030).
The oat milk industry is experiencing a significant transformation in distribution channels, with off-trade channels dominating global sales. Supermarkets and hypermarkets have emerged as the primary retail outlets, accounting for 66% of the value share in 2022, offering consumers a comprehensive selection of plant milk alternatives. The retail landscape is evolving rapidly with the integration of digital technologies and omnichannel approaches, allowing major retailers to enhance their market presence. Leading coffee chains and restaurants are increasingly incorporating oat milk into their menus, with the United States witnessing a 50% increase in menu inclusion, while Canada experienced a remarkable 300% surge in adoption rates.
Consumer behavior is shifting dramatically toward health-conscious choices, reflected in the global per capita consumption of oat milk reaching 1.28 kg in 2022. This trend is particularly evident in the growing preference for unsweetened variants and products with clean-label ingredients. Major brands are responding to this demand by introducing innovative formulations that cater to specific dietary requirements and lifestyle choices. The industry is witnessing a surge in product innovations, with manufacturers focusing on developing enhanced nutritional profiles and improved taste characteristics to meet evolving consumer preferences.
The e-commerce sector is revolutionizing oat milk distribution, with online sales projected to grow by 54.5% from 2022 to 2025. Major brands are forming strategic partnerships with e-commerce platforms and developing dedicated online retail strategies to enhance their digital presence. Companies are investing in sophisticated e-commerce platforms and digital marketing initiatives to provide seamless online shopping experiences. The integration of artificial intelligence and machine learning technologies is enabling personalized shopping experiences and improved inventory management across digital platforms.
Health and wellness considerations continue to drive market dynamics, with consumers increasingly recognizing the nutritional benefits of oat milk as a dairy alternative. In North America, the per capita consumption of non-dairy milk reached 3.23 kg in 2022, indicating strong market penetration. Manufacturers are focusing on fortification and functional benefits, with many products now including added vitamins, minerals, and protein content. The industry is witnessing increased emphasis on sustainable packaging solutions and environmentally conscious production methods, reflecting growing consumer awareness about environmental impact. Leading brands are implementing innovative packaging technologies and sustainable sourcing practices to align with these consumer preferences.
Global Oat Milk Market Trends
The increasing prevalence of milk allergies, growing lactose-intolerant population, and consumer preference for sustainable, low-fat, and allergen-free options drive the consumption of oat milk
- Plant-based milk is the largest consumed category among all dairy alternatives globally. Oat milk, followed by soy milk, is highly popular and accounted for more than a 50% share of the overall plant-based milk consumption in 2022. The increasing prevalence of milk allergies is driving the demand for plant-based milk globally. For example, oat milk is a rich source of vitamins, proteins, and potassium and has a lower calorie content than cow's milk. Due to its high nutrient content, it is considered an ideal substitute for dairy products.
- One of the highest obesity rates in the world is held by the United States. As of November 2021, the adult obesity prevalence in the United States was 30% or higher, with 19 states having 35% or higher obesity prevalence. The growing volume of lactose-intolerant consumers in the country is another important aspect boosting the market's growth. In 2022, 30-50 million US consumers were found to be lactose-intolerant. People are exploring ways to stay fit and opt for healthy lifestyles to counter these aspects. Oat milk is the second most consumed type of plant milk by people trying to lose weight or suffering from lactose intolerance.
- There is a constant rise in the per capita consumption of oat milk due to consumer preference toward sustainable ingredient sourcing, which is concerned with hormones (plant estrogen or isoflavones) also found in soy milk. Oat milk also comes with GMO-free, low-fat, and allergen-free claims, giving consumers more plant-based options to diversify their diets. The global per capita consumption of oat milk is expected to increase by 11.24% from 2023 to 2024.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Fluctuations in oat production are influenced by drought conditions, climatic variations, and shifting consumer preferences toward plant-based derivatives, leading to increases and decreases in production levels
Segment Analysis: Distribution Channel
Off-Trade Segment in Global Oat Milk Market
The off-trade distribution channel dominates the global oat milk market, commanding approximately 96% market share in 2024. This substantial market presence is primarily driven by supermarkets and hypermarkets, which account for nearly 67% of off-trade sales. The segment's dominance is attributed to the extensive product variety, competitive pricing, and convenient shopping experience offered by off-trade retailers. Major supermarket chains worldwide are expanding their plant milk sections and introducing private-label oat milk products to cater to growing consumer demand. The segment's strength is further reinforced by seasonal promotions, bulk purchase discounts, and dedicated dairy alternative sections that enhance product visibility and consumer access.
Online Retail Segment in Global Oat Milk Market
The online retail segment is emerging as the most dynamic distribution channel in the oat milk market, driven by the increasing digitalization of retail and changing consumer shopping preferences. The segment is expected to experience substantial growth between 2024 and 2029, supported by the rising internet penetration rates globally and the convenience of doorstep delivery. E-commerce platforms are enhancing their product offerings with a wide variety of alternative milk brands and variants, while implementing user-friendly interfaces and efficient delivery systems. The growth is further accelerated by the integration of mobile shopping apps, subscription-based models, and exclusive online promotions that attract digital-savvy consumers.
Remaining Segments in Distribution Channel
The on-trade channel, which includes restaurants, cafes, and other foodservice establishments, plays a crucial role in introducing consumers to oat milk through beverages and food preparations. This segment is particularly significant in the coffee shop sector, where oat milk has become a popular dairy alternative for various coffee-based beverages. Specialist retailers provide a focused shopping experience with expert product knowledge and a curated selection of premium oat milk brands. Meanwhile, convenience stores offer accessibility and quick purchase options for consumers seeking immediate availability of oat milk products.
Oat Milk Market Geography Segment Analysis
Oat Milk Market in Africa
The African oat milk market is experiencing significant transformation driven by changing consumer preferences and increasing health consciousness. South Africa leads the regional market, followed by Egypt and Nigeria, with consumers increasingly adopting oat milk as a plant-based alternative to traditional dairy products. The market is characterized by a growing urban population, rising disposable incomes, and increasing awareness about lactose intolerance and dairy allergies. Distribution channels are evolving, with supermarkets and hypermarkets playing a crucial role in product accessibility and visibility across major African cities.
Oat Milk Market in South Africa
South Africa dominates the African oat milk industry, with approximately 89% market share expected in 2024. The country's market leadership is driven by strong retail infrastructure and growing consumer awareness about oat milk as a plant-based alternative. South African consumers are increasingly adopting oat milk as a dairy alternative, particularly in urban areas where health and wellness trends are prominent. The market is supported by well-established distribution networks, including major supermarket chains and specialty stores. The country's robust cold chain infrastructure and modern retail formats have facilitated wider product availability and accessibility.
Oat Milk Market in Egypt
Egypt represents the fastest-growing oat milk market in Africa, with an anticipated growth rate of approximately 16% during 2024-2029. The rapid market expansion is fueled by increasing health consciousness and growing awareness about plant-based alternatives among Egyptian consumers. The country's young, urban population is driving demand for innovative and healthy beverage options. Retail modernization and expanding distribution networks are supporting market growth, with convenience stores and supermarkets playing a crucial role. Egyptian consumers are showing increasing interest in premium and fortified oat milk products, particularly in major metropolitan areas.
Oat Milk Market in Asia-Pacific
The Asia-Pacific alternative milk market is witnessing robust growth, driven by rising consumer awareness about health and sustainability. Australia holds the largest share in the region, with a market value projected to reach USD 77.59 million in 2024. Indonesia is the fastest-growing market, with a CAGR of 14.91% from 2023 to 2029. The region's growth is supported by increasing urbanization, rising disposable incomes, and a shift towards plant-based diets. Key players in the plant milk market are focusing on expanding their product portfolios and distribution networks to cater to the diverse consumer base.
Oat Milk Market in Europe
In Europe, the oat milk market is characterized by strong demand for sustainable and health-conscious beverage options. Germany leads the market with a value share of 60.8% in 2022, while Turkey is the fastest-growing market, with a CAGR of 17.16% from 2023 to 2029. The European market is driven by increasing consumer preference for plant-based diets and the availability of a wide range of oat milk products. Retailers are expanding their offerings to include organic and fortified options, catering to the health-conscious European consumer.
Oat Milk Market in the Middle East
The Middle East oat milk market is expanding, with the UAE holding the largest share and Kuwait emerging as the fastest-growing market. The region's growth is driven by increasing health awareness and a shift towards plant-based diets. Consumers in the Middle East are increasingly opting for oat milk as a healthier alternative to traditional dairy products, supported by expanding retail networks and product availability.
Oat Milk Market in North America
North America's oat milk market is dominated by the United States, with Mexico showing the fastest growth. The region's market dynamics are influenced by a strong preference for plant-based products and increasing consumer awareness about health and sustainability. The availability of a wide range of oat milk products in supermarkets and specialty stores is driving market growth.
Oat Milk Market in South America
In South America, Brazil leads the oat milk market, while Argentina is the fastest-growing market. The region's growth is fueled by rising health consciousness and increasing demand for plant-based alternatives. The expansion of retail networks and the introduction of innovative oat milk products are supporting market growth in South America.
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Oat Milk Industry Overview
Top Companies in Oat Milk Market
The oat milk market is characterized by intense competition among established players like Oatly Group AB, Danone SA, Califia Farms LLC, and other prominent manufacturers. Companies are heavily investing in product innovation, focusing on developing new flavors, fortified variants, and specialized products like barista blends to cater to diverse consumer preferences. Operational agility is demonstrated through the adoption of sustainable packaging solutions, implementation of advanced manufacturing processes, and optimization of supply chain networks. Strategic partnerships with coffee chains, foodservice operators, and retail giants have become crucial for market penetration and brand visibility. Companies are expanding their geographical presence through new manufacturing facilities, particularly in regions with growing plant-based milk demand, while simultaneously strengthening their distribution networks through both traditional and digital channels.
Market Dominated by Global Plant-Based Specialists
The oat milk market exhibits a moderate level of consolidation, with a mix of global conglomerates and specialized plant-based beverage manufacturers. Large multinational companies like Danone SA leverage their extensive distribution networks and research capabilities to maintain oat milk market share, while specialized players like Oatly Group AB and Califia Farms LLC focus exclusively on plant-based innovations and brand building. The market structure is evolving with established dairy companies entering the space through acquisitions and new product launches, recognizing the growth potential in plant-based alternatives.
The competitive landscape is being reshaped by strategic mergers and acquisitions, as companies seek to expand their plant-based portfolios and gain access to new markets. Traditional dairy companies are acquiring innovative plant-based startups to quickly establish their presence in the market, while established players are forming strategic alliances to strengthen their manufacturing capabilities and distribution reach. The industry is witnessing increased investment in research and development facilities, with companies focusing on improving taste profiles and nutritional content to meet evolving consumer preferences.
Innovation and Distribution Key to Growth
Success in the oat milk market increasingly depends on companies' ability to differentiate their products through innovative formulations, sustainable practices, and strong brand positioning. Incumbents are focusing on expanding their product portfolios with premium offerings, investing in sustainable packaging solutions, and strengthening their presence in both retail and foodservice channels. Companies are also emphasizing direct-to-consumer channels and digital marketing strategies to build brand loyalty and capture market share. The ability to maintain price competitiveness while ensuring product quality and sustainability remains crucial for market success.
For contenders looking to gain ground, focusing on niche market segments and regional opportunities presents a viable strategy. Success factors include developing unique value propositions, establishing efficient production processes, and building strong relationships with retailers and distributors. Companies must also navigate potential regulatory changes regarding labeling requirements and nutritional claims, while addressing concerns about raw material sourcing and environmental impact. The market's future will be shaped by companies' ability to adapt to changing consumer preferences, maintain product innovation, and build sustainable supply chains while managing production costs effectively.
Oat Milk Market Leaders
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Califia Farms LLC
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Campbell Soup Company
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Danone SA
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Ecotone
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Oatly Group AB
- *Disclaimer: Major Players sorted in no particular order
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Oat Milk Market News
- September 2022: Elmhurst launched its reformulated unsweetened Oat Milk. This new formulation of Elmhurst’s popular Oat Milk offers increased nutritional benefits, including more whole grain, fiber, calcium, potassium, and healthy fat.
- June 2022: Elmhurst 1925 announced the launch of three products, including Chocolate Milked Oats and Unsweetened Milked Oats, across all Whole Foods Market chain locations.
- May 2022: Oatly Group launched its one-hour delivery for its bestselling oat-based products, including oat milk, and frozen non-dairy dessert pints and novelties in Los Angeles and New York City through popular food delivery apps.
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Oat Milk Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Per Capita Consumption
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4.2 Raw Material/commodity Production
- 4.2.1 Oats
-
4.3 Regulatory Framework
- 4.3.1 Australia
- 4.3.2 Canada
- 4.3.3 China
- 4.3.4 India
- 4.3.5 Japan
- 4.3.6 Mexico
- 4.3.7 United States
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
-
5.1 Distribution Channel
- 5.1.1 Off-Trade
- 5.1.1.1 Convenience Stores
- 5.1.1.2 Online Retail
- 5.1.1.3 Specialist Retailers
- 5.1.1.4 Supermarkets and Hypermarkets
- 5.1.1.5 Others (Warehouse clubs, gas stations, etc.)
- 5.1.2 On-Trade
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5.2 Region
- 5.2.1 Africa
- 5.2.1.1 By Distribution Channel
- 5.2.1.2 Egypt
- 5.2.1.3 Nigeria
- 5.2.1.4 South Africa
- 5.2.2 Asia-Pacific
- 5.2.2.1 By Distribution Channel
- 5.2.2.2 Australia
- 5.2.2.3 China
- 5.2.2.4 India
- 5.2.2.5 Indonesia
- 5.2.2.6 Japan
- 5.2.2.7 Malaysia
- 5.2.2.8 New Zealand
- 5.2.2.9 Pakistan
- 5.2.2.10 South Korea
- 5.2.2.11 Rest of Asia Pacific
- 5.2.3 Europe
- 5.2.3.1 By Distribution Channel
- 5.2.3.2 Belgium
- 5.2.3.3 France
- 5.2.3.4 Germany
- 5.2.3.5 Italy
- 5.2.3.6 Netherlands
- 5.2.3.7 Russia
- 5.2.3.8 Spain
- 5.2.3.9 Turkey
- 5.2.3.10 United Kingdom
- 5.2.3.11 Rest of Europe
- 5.2.4 Middle East
- 5.2.4.1 By Distribution Channel
- 5.2.4.2 Bahrain
- 5.2.4.3 Kuwait
- 5.2.4.4 Oman
- 5.2.4.5 Saudi Arabia
- 5.2.4.6 United Arab Emirates
- 5.2.4.7 Rest of Middle East
- 5.2.5 North America
- 5.2.5.1 By Distribution Channel
- 5.2.5.2 Canada
- 5.2.5.3 Mexico
- 5.2.5.4 United States
- 5.2.5.5 Rest of North America
- 5.2.6 South America
- 5.2.6.1 By Distribution Channel
- 5.2.6.2 Argentina
- 5.2.6.3 Brazil
- 5.2.6.4 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 6.4.1 Agrifoods International Cooperative Ltd
- 6.4.2 Betterbody Foods & Nutrition LLC
- 6.4.3 Califia Farms LLC
- 6.4.4 Campbell Soup Company
- 6.4.5 Danone SA
- 6.4.6 Ecotone
- 6.4.7 Elmhurst Milked LLC
- 6.4.8 Green Grass Foods Inc. (Nutpods)
- 6.4.9 Oatly Group AB
- 6.4.10 Ripple Foods PBC
- 6.4.11 SunOpta Inc.
- 6.4.12 The Hain Celestial Group Inc.
- 6.4.13 The Rise Brewing Co.
7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
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List of Tables & Figures
- Figure 1:
- PER CAPITA CONSUMPTION OF OAT MILK, KG, GLOBAL, 2017 - 2029
- Figure 2:
- PRODUCTION VOLUME OF GLOBAL OAT MILK MARKET - RAW MATERIAL, METRIC TONNES, GLOBAL, 2017 - 2021
- Figure 3:
- VOLUME OF OAT MILK, METRIC TONNES, BY GLOBAL, 2017 - 2029
- Figure 4:
- VALUE OF OAT MILK, USD MN, BY GLOBAL, 2017 - 2029
- Figure 5:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 6:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, GLOBAL, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF OAT MILK MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 10:
- VALUE OF OAT MILK MARKET BY SUB DISTRIBUTION CHANNELS, USD MN, GLOBAL, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF OAT MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF OAT MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF OAT MILK MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 14:
- VALUE OF OAT MILK MARKET SOLD VIA CONVENIENCE STORES, USD MN, GLOBAL, 2017 - 2029
- Figure 15:
- VOLUME OF OAT MILK MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 16:
- VALUE OF OAT MILK MARKET SOLD VIA ONLINE RETAIL, USD MN, GLOBAL, 2017 - 2029
- Figure 17:
- VOLUME OF OAT MILK MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 18:
- VALUE OF OAT MILK MARKET SOLD VIA SPECIALIST RETAILERS, USD MN, GLOBAL, 2017 - 2029
- Figure 19:
- VOLUME OF OAT MILK MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 20:
- VALUE OF OAT MILK MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD MN, GLOBAL, 2017 - 2029
- Figure 21:
- VOLUME OF OAT MILK MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 22:
- VALUE OF OAT MILK MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD MN, GLOBAL, 2017 - 2029
- Figure 23:
- VOLUME OF OAT MILK MARKET SOLD VIA ON-TRADE, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 24:
- VALUE OF OAT MILK MARKET SOLD VIA ON-TRADE, USD MN, GLOBAL, 2017 - 2029
- Figure 25:
- VOLUME OF OAT MILK MARKET BY REGION, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 26:
- VALUE OF OAT MILK MARKET BY REGION, USD MN, GLOBAL, 2017 - 2029
- Figure 27:
- VOLUME SHARE OF OAT MILK MARKET, BY REGION , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 28:
- VALUE SHARE OF OAT MILK MARKET, BY REGION , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 29:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, AFRICA, 2017 - 2029
- Figure 30:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, AFRICA, 2017 - 2029
- Figure 31:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, AFRICA, 2017 VS 2023 VS 2029
- Figure 32:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, AFRICA, 2017 VS 2023 VS 2029
- Figure 33:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, AFRICA, 2017 - 2029
- Figure 34:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, AFRICA, 2017 - 2029
- Figure 35:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, AFRICA, 2017 VS 2023 VS 2029
- Figure 36:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, AFRICA, 2017 VS 2023 VS 2029
- Figure 37:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, EGYPT, 2017 - 2029
- Figure 38:
- VALUE OF OAT MILK MARKET, USD MN, EGYPT, 2017 - 2029
- Figure 39:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NIGERIA, 2017 - 2029
- Figure 40:
- VALUE OF OAT MILK MARKET, USD MN, NIGERIA, 2017 - 2029
- Figure 41:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SOUTH AFRICA, 2017 - 2029
- Figure 42:
- VALUE OF OAT MILK MARKET, USD MN, SOUTH AFRICA, 2017 - 2029
- Figure 43:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 44:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, ASIA-PACIFIC, 2017 - 2029
- Figure 45:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 46:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 47:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 48:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, ASIA-PACIFIC, 2017 - 2029
- Figure 49:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 50:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 51:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, AUSTRALIA, 2017 - 2029
- Figure 52:
- VALUE OF OAT MILK MARKET, USD MN, AUSTRALIA, 2017 - 2029
- Figure 53:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 54:
- VALUE OF OAT MILK MARKET, USD MN, CHINA, 2017 - 2029
- Figure 55:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, INDIA, 2017 - 2029
- Figure 56:
- VALUE OF OAT MILK MARKET, USD MN, INDIA, 2017 - 2029
- Figure 57:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, INDONESIA, 2017 - 2029
- Figure 58:
- VALUE OF OAT MILK MARKET, USD MN, INDONESIA, 2017 - 2029
- Figure 59:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
- Figure 60:
- VALUE OF OAT MILK MARKET, USD MN, JAPAN, 2017 - 2029
- Figure 61:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, MALAYSIA, 2017 - 2029
- Figure 62:
- VALUE OF OAT MILK MARKET, USD MN, MALAYSIA, 2017 - 2029
- Figure 63:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NEW ZEALAND, 2017 - 2029
- Figure 64:
- VALUE OF OAT MILK MARKET, USD MN, NEW ZEALAND, 2017 - 2029
- Figure 65:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, PAKISTAN, 2017 - 2029
- Figure 66:
- VALUE OF OAT MILK MARKET, USD MN, PAKISTAN, 2017 - 2029
- Figure 67:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SOUTH KOREA, 2017 - 2029
- Figure 68:
- VALUE OF OAT MILK MARKET, USD MN, SOUTH KOREA, 2017 - 2029
- Figure 69:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF ASIA PACIFIC, 2017 - 2029
- Figure 70:
- VALUE OF OAT MILK MARKET, USD MN, REST OF ASIA PACIFIC, 2017 - 2029
- Figure 71:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 72:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, EUROPE, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 76:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, EUROPE, 2017 - 2029
- Figure 77:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 78:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 79:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BELGIUM, 2017 - 2029
- Figure 80:
- VALUE OF OAT MILK MARKET, USD MN, BELGIUM, 2017 - 2029
- Figure 81:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, FRANCE, 2017 - 2029
- Figure 82:
- VALUE OF OAT MILK MARKET, USD MN, FRANCE, 2017 - 2029
- Figure 83:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
- Figure 84:
- VALUE OF OAT MILK MARKET, USD MN, GERMANY, 2017 - 2029
- Figure 85:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, ITALY, 2017 - 2029
- Figure 86:
- VALUE OF OAT MILK MARKET, USD MN, ITALY, 2017 - 2029
- Figure 87:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NETHERLANDS, 2017 - 2029
- Figure 88:
- VALUE OF OAT MILK MARKET, USD MN, NETHERLANDS, 2017 - 2029
- Figure 89:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, RUSSIA, 2017 - 2029
- Figure 90:
- VALUE OF OAT MILK MARKET, USD MN, RUSSIA, 2017 - 2029
- Figure 91:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SPAIN, 2017 - 2029
- Figure 92:
- VALUE OF OAT MILK MARKET, USD MN, SPAIN, 2017 - 2029
- Figure 93:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, TURKEY, 2017 - 2029
- Figure 94:
- VALUE OF OAT MILK MARKET, USD MN, TURKEY, 2017 - 2029
- Figure 95:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED KINGDOM, 2017 - 2029
- Figure 96:
- VALUE OF OAT MILK MARKET, USD MN, UNITED KINGDOM, 2017 - 2029
- Figure 97:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF EUROPE, 2017 - 2029
- Figure 98:
- VALUE OF OAT MILK MARKET, USD MN, REST OF EUROPE, 2017 - 2029
- Figure 99:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 100:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, MIDDLE EAST, 2017 - 2029
- Figure 101:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 102:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 103:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 104:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, MIDDLE EAST, 2017 - 2029
- Figure 105:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 106:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 107:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BAHRAIN, 2017 - 2029
- Figure 108:
- VALUE OF OAT MILK MARKET, USD MN, BAHRAIN, 2017 - 2029
- Figure 109:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, KUWAIT, 2017 - 2029
- Figure 110:
- VALUE OF OAT MILK MARKET, USD MN, KUWAIT, 2017 - 2029
- Figure 111:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, OMAN, 2017 - 2029
- Figure 112:
- VALUE OF OAT MILK MARKET, USD MN, OMAN, 2017 - 2029
- Figure 113:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SAUDI ARABIA, 2017 - 2029
- Figure 114:
- VALUE OF OAT MILK MARKET, USD MN, SAUDI ARABIA, 2017 - 2029
- Figure 115:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 116:
- VALUE OF OAT MILK MARKET, USD MN, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 117:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF MIDDLE EAST, 2017 - 2029
- Figure 118:
- VALUE OF OAT MILK MARKET, USD MN, REST OF MIDDLE EAST, 2017 - 2029
- Figure 119:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 120:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 121:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 122:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 123:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 124:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 125:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 126:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 127:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, CANADA, 2017 - 2029
- Figure 128:
- VALUE OF OAT MILK MARKET, USD MN, CANADA, 2017 - 2029
- Figure 129:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, MEXICO, 2017 - 2029
- Figure 130:
- VALUE OF OAT MILK MARKET, USD MN, MEXICO, 2017 - 2029
- Figure 131:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 132:
- VALUE OF OAT MILK MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 133:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2017 - 2029
- Figure 134:
- VALUE OF OAT MILK MARKET, USD MN, REST OF NORTH AMERICA, 2017 - 2029
- Figure 135:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, SOUTH AMERICA, 2017 - 2029
- Figure 136:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, SOUTH AMERICA, 2017 - 2029
- Figure 137:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 138:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 139:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, SOUTH AMERICA, 2017 - 2029
- Figure 140:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, SOUTH AMERICA, 2017 - 2029
- Figure 141:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 142:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 143:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, ARGENTINA, 2017 - 2029
- Figure 144:
- VALUE OF OAT MILK MARKET, USD MN, ARGENTINA, 2017 - 2029
- Figure 145:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BRAZIL, 2017 - 2029
- Figure 146:
- VALUE OF OAT MILK MARKET, USD MN, BRAZIL, 2017 - 2029
- Figure 147:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 148:
- VALUE OF OAT MILK MARKET, USD MN, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 149:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2017 - 2029
- Figure 150:
- MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2017 - 2029
- Figure 151:
- VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL
Oat Milk Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.| Distribution Channel | Off-Trade | Convenience Stores | |
| Online Retail | |||
| Specialist Retailers | |||
| Supermarkets and Hypermarkets | |||
| Others (Warehouse clubs, gas stations, etc.) | |||
| On-Trade | |||
| Region | Africa | By Distribution Channel | |
| Egypt | |||
| Nigeria | |||
| South Africa | |||
| Asia-Pacific | By Distribution Channel | ||
| Australia | |||
| China | |||
| India | |||
| Indonesia | |||
| Japan | |||
| Malaysia | |||
| New Zealand | |||
| Pakistan | |||
| South Korea | |||
| Rest of Asia Pacific | |||
| Europe | By Distribution Channel | ||
| Belgium | |||
| France | |||
| Germany | |||
| Italy | |||
| Netherlands | |||
| Russia | |||
| Spain | |||
| Turkey | |||
| United Kingdom | |||
| Rest of Europe | |||
| Middle East | By Distribution Channel | ||
| Bahrain | |||
| Kuwait | |||
| Oman | |||
| Saudi Arabia | |||
| United Arab Emirates | |||
| Rest of Middle East | |||
| North America | By Distribution Channel | ||
| Canada | |||
| Mexico | |||
| United States | |||
| Rest of North America | |||
| South America | By Distribution Channel | ||
| Argentina | |||
| Brazil | |||
| Rest of South America | |||
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Market Definition
- Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
- Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
- Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
- Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
| Keyword | Definition |
|---|---|
| Cultured Butter | Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients. |
| Uncultured Butter | This type of butter is one which has not been processed in any way |
| Natural Cheese | The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk. |
| Processed Cheese | Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings. |
| Single Cream | Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk. |
| Double Cream | Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream |
| Whipping Cream | This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings. |
| Frozen Desserts | Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts |
| UHT Milk (Ultra-high temperature milk) | Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months. |
| Non-dairy butter/Plant-based butter | Butter made from plant-derived oil such as coconut, palm, etc. |
| Non-dairy Yogurt | Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas |
| On-trade | It refers to restaurants, QSRs, and bars. |
| Off-trade | It refers to supermarkets, hypermarkets, on-line channels, etc. |
| Neufchatel cheese | One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy. |
| Flexitarian | It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat. |
| Lactose Intolerance | Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products. |
| Cream Cheese | Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream. |
| Sorbets | Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey. |
| Sherbet | Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream. |
| Shelf stable | Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely. |
| DSD | Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer. |
| OU Kosher | Orthodox Union Kosher is a kosher certification agency based in New York City. |
| Gelato | Gelato is a frozen creamy dessert made with milk, heavy cream and sugar. |
| Grass-fed Cows | Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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