Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 3.2 Billion |
Market Size (2030) | USD 6.16 Billion |
CAGR (2025 - 2030) | 13.98 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Oat Milk Market Analysis
The Oat Milk Market size is estimated at 3.2 billion USD in 2025, and is expected to reach 6.16 billion USD by 2030, growing at a CAGR of 13.98% during the forecast period (2025-2030).
The oat milk industry is experiencing a significant transformation in distribution channels, with off-trade channels dominating global sales. Supermarkets and hypermarkets have emerged as the primary retail outlets, accounting for 66% of the value share in 2022, offering consumers a comprehensive selection of plant milk alternatives. The retail landscape is evolving rapidly with the integration of digital technologies and omnichannel approaches, allowing major retailers to enhance their market presence. Leading coffee chains and restaurants are increasingly incorporating oat milk into their menus, with the United States witnessing a 50% increase in menu inclusion, while Canada experienced a remarkable 300% surge in adoption rates.
Consumer behavior is shifting dramatically toward health-conscious choices, reflected in the global per capita consumption of oat milk reaching 1.28 kg in 2022. This trend is particularly evident in the growing preference for unsweetened variants and products with clean-label ingredients. Major brands are responding to this demand by introducing innovative formulations that cater to specific dietary requirements and lifestyle choices. The industry is witnessing a surge in product innovations, with manufacturers focusing on developing enhanced nutritional profiles and improved taste characteristics to meet evolving consumer preferences.
The e-commerce sector is revolutionizing oat milk distribution, with online sales projected to grow by 54.5% from 2022 to 2025. Major brands are forming strategic partnerships with e-commerce platforms and developing dedicated online retail strategies to enhance their digital presence. Companies are investing in sophisticated e-commerce platforms and digital marketing initiatives to provide seamless online shopping experiences. The integration of artificial intelligence and machine learning technologies is enabling personalized shopping experiences and improved inventory management across digital platforms.
Health and wellness considerations continue to drive market dynamics, with consumers increasingly recognizing the nutritional benefits of oat milk as a dairy alternative. In North America, the per capita consumption of non-dairy milk reached 3.23 kg in 2022, indicating strong market penetration. Manufacturers are focusing on fortification and functional benefits, with many products now including added vitamins, minerals, and protein content. The industry is witnessing increased emphasis on sustainable packaging solutions and environmentally conscious production methods, reflecting growing consumer awareness about environmental impact. Leading brands are implementing innovative packaging technologies and sustainable sourcing practices to align with these consumer preferences.
Global Oat Milk Market Trends
The increasing prevalence of milk allergies, growing lactose-intolerant population, and consumer preference for sustainable, low-fat, and allergen-free options drive the consumption of oat milk
- Plant-based milk is the largest consumed category among all dairy alternatives globally. Oat milk, followed by soy milk, is highly popular and accounted for more than a 50% share of the overall plant-based milk consumption in 2022. The increasing prevalence of milk allergies is driving the demand for plant-based milk globally. For example, oat milk is a rich source of vitamins, proteins, and potassium and has a lower calorie content than cow's milk. Due to its high nutrient content, it is considered an ideal substitute for dairy products.
- One of the highest obesity rates in the world is held by the United States. As of November 2021, the adult obesity prevalence in the United States was 30% or higher, with 19 states having 35% or higher obesity prevalence. The growing volume of lactose-intolerant consumers in the country is another important aspect boosting the market's growth. In 2022, 30-50 million US consumers were found to be lactose-intolerant. People are exploring ways to stay fit and opt for healthy lifestyles to counter these aspects. Oat milk is the second most consumed type of plant milk by people trying to lose weight or suffering from lactose intolerance.
- There is a constant rise in the per capita consumption of oat milk due to consumer preference toward sustainable ingredient sourcing, which is concerned with hormones (plant estrogen or isoflavones) also found in soy milk. Oat milk also comes with GMO-free, low-fat, and allergen-free claims, giving consumers more plant-based options to diversify their diets. The global per capita consumption of oat milk is expected to increase by 11.24% from 2023 to 2024.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Fluctuations in oat production are influenced by drought conditions, climatic variations, and shifting consumer preferences toward plant-based derivatives, leading to increases and decreases in production levels
Segment Analysis: Distribution Channel
Off-Trade Segment in Global Oat Milk Market
The off-trade distribution channel dominates the global oat milk market, commanding approximately 96% market share in 2024. This substantial market presence is primarily driven by supermarkets and hypermarkets, which account for nearly 67% of off-trade sales. The segment's dominance is attributed to the extensive product variety, competitive pricing, and convenient shopping experience offered by off-trade retailers. Major supermarket chains worldwide are expanding their plant milk sections and introducing private-label oat milk products to cater to growing consumer demand. The segment's strength is further reinforced by seasonal promotions, bulk purchase discounts, and dedicated dairy alternative sections that enhance product visibility and consumer access.
Online Retail Segment in Global Oat Milk Market
The online retail segment is emerging as the most dynamic distribution channel in the oat milk market, driven by the increasing digitalization of retail and changing consumer shopping preferences. The segment is expected to experience substantial growth between 2024 and 2029, supported by the rising internet penetration rates globally and the convenience of doorstep delivery. E-commerce platforms are enhancing their product offerings with a wide variety of alternative milk brands and variants, while implementing user-friendly interfaces and efficient delivery systems. The growth is further accelerated by the integration of mobile shopping apps, subscription-based models, and exclusive online promotions that attract digital-savvy consumers.
Remaining Segments in Distribution Channel
The on-trade channel, which includes restaurants, cafes, and other foodservice establishments, plays a crucial role in introducing consumers to oat milk through beverages and food preparations. This segment is particularly significant in the coffee shop sector, where oat milk has become a popular dairy alternative for various coffee-based beverages. Specialist retailers provide a focused shopping experience with expert product knowledge and a curated selection of premium oat milk brands. Meanwhile, convenience stores offer accessibility and quick purchase options for consumers seeking immediate availability of oat milk products.
Oat Milk Market Geography Segment Analysis
Oat Milk Market in Africa
The African oat milk market is experiencing significant transformation driven by changing consumer preferences and increasing health consciousness. South Africa leads the regional market, followed by Egypt and Nigeria, with consumers increasingly adopting oat milk as a plant-based alternative to traditional dairy products. The market is characterized by a growing urban population, rising disposable incomes, and increasing awareness about lactose intolerance and dairy allergies. Distribution channels are evolving, with supermarkets and hypermarkets playing a crucial role in product accessibility and visibility across major African cities.
Oat Milk Market in South Africa
South Africa dominates the African oat milk industry, with approximately 89% market share expected in 2024. The country's market leadership is driven by strong retail infrastructure and growing consumer awareness about oat milk as a plant-based alternative. South African consumers are increasingly adopting oat milk as a dairy alternative, particularly in urban areas where health and wellness trends are prominent. The market is supported by well-established distribution networks, including major supermarket chains and specialty stores. The country's robust cold chain infrastructure and modern retail formats have facilitated wider product availability and accessibility.
Oat Milk Market in Egypt
Egypt represents the fastest-growing oat milk market in Africa, with an anticipated growth rate of approximately 16% during 2024-2029. The rapid market expansion is fueled by increasing health consciousness and growing awareness about plant-based alternatives among Egyptian consumers. The country's young, urban population is driving demand for innovative and healthy beverage options. Retail modernization and expanding distribution networks are supporting market growth, with convenience stores and supermarkets playing a crucial role. Egyptian consumers are showing increasing interest in premium and fortified oat milk products, particularly in major metropolitan areas.
Oat Milk Market in Asia-Pacific
The Asia-Pacific alternative milk market is witnessing robust growth, driven by rising consumer awareness about health and sustainability. Australia holds the largest share in the region, with a market value projected to reach USD 77.59 million in 2024. Indonesia is the fastest-growing market, with a CAGR of 14.91% from 2023 to 2029. The region's growth is supported by increasing urbanization, rising disposable incomes, and a shift towards plant-based diets. Key players in the plant milk market are focusing on expanding their product portfolios and distribution networks to cater to the diverse consumer base.
Oat Milk Market in Europe
In Europe, the oat milk market is characterized by strong demand for sustainable and health-conscious beverage options. Germany leads the market with a value share of 60.8% in 2022, while Turkey is the fastest-growing market, with a CAGR of 17.16% from 2023 to 2029. The European market is driven by increasing consumer preference for plant-based diets and the availability of a wide range of oat milk products. Retailers are expanding their offerings to include organic and fortified options, catering to the health-conscious European consumer.
Oat Milk Market in the Middle East
The Middle East oat milk market is expanding, with the UAE holding the largest share and Kuwait emerging as the fastest-growing market. The region's growth is driven by increasing health awareness and a shift towards plant-based diets. Consumers in the Middle East are increasingly opting for oat milk as a healthier alternative to traditional dairy products, supported by expanding retail networks and product availability.
Oat Milk Market in North America
North America's oat milk market is dominated by the United States, with Mexico showing the fastest growth. The region's market dynamics are influenced by a strong preference for plant-based products and increasing consumer awareness about health and sustainability. The availability of a wide range of oat milk products in supermarkets and specialty stores is driving market growth.
Oat Milk Market in South America
In South America, Brazil leads the oat milk market, while Argentina is the fastest-growing market. The region's growth is fueled by rising health consciousness and increasing demand for plant-based alternatives. The expansion of retail networks and the introduction of innovative oat milk products are supporting market growth in South America.
Oat Milk Industry Overview
Top Companies in Oat Milk Market
The oat milk market is characterized by intense competition among established players like Oatly Group AB, Danone SA, Califia Farms LLC, and other prominent manufacturers. Companies are heavily investing in product innovation, focusing on developing new flavors, fortified variants, and specialized products like barista blends to cater to diverse consumer preferences. Operational agility is demonstrated through the adoption of sustainable packaging solutions, implementation of advanced manufacturing processes, and optimization of supply chain networks. Strategic partnerships with coffee chains, foodservice operators, and retail giants have become crucial for market penetration and brand visibility. Companies are expanding their geographical presence through new manufacturing facilities, particularly in regions with growing plant-based milk demand, while simultaneously strengthening their distribution networks through both traditional and digital channels.
Market Dominated by Global Plant-Based Specialists
The oat milk market exhibits a moderate level of consolidation, with a mix of global conglomerates and specialized plant-based beverage manufacturers. Large multinational companies like Danone SA leverage their extensive distribution networks and research capabilities to maintain oat milk market share, while specialized players like Oatly Group AB and Califia Farms LLC focus exclusively on plant-based innovations and brand building. The market structure is evolving with established dairy companies entering the space through acquisitions and new product launches, recognizing the growth potential in plant-based alternatives.
The competitive landscape is being reshaped by strategic mergers and acquisitions, as companies seek to expand their plant-based portfolios and gain access to new markets. Traditional dairy companies are acquiring innovative plant-based startups to quickly establish their presence in the market, while established players are forming strategic alliances to strengthen their manufacturing capabilities and distribution reach. The industry is witnessing increased investment in research and development facilities, with companies focusing on improving taste profiles and nutritional content to meet evolving consumer preferences.
Innovation and Distribution Key to Growth
Success in the oat milk market increasingly depends on companies' ability to differentiate their products through innovative formulations, sustainable practices, and strong brand positioning. Incumbents are focusing on expanding their product portfolios with premium offerings, investing in sustainable packaging solutions, and strengthening their presence in both retail and foodservice channels. Companies are also emphasizing direct-to-consumer channels and digital marketing strategies to build brand loyalty and capture market share. The ability to maintain price competitiveness while ensuring product quality and sustainability remains crucial for market success.
For contenders looking to gain ground, focusing on niche market segments and regional opportunities presents a viable strategy. Success factors include developing unique value propositions, establishing efficient production processes, and building strong relationships with retailers and distributors. Companies must also navigate potential regulatory changes regarding labeling requirements and nutritional claims, while addressing concerns about raw material sourcing and environmental impact. The market's future will be shaped by companies' ability to adapt to changing consumer preferences, maintain product innovation, and build sustainable supply chains while managing production costs effectively.
Oat Milk Market Leaders
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Califia Farms LLC
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Campbell Soup Company
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Danone SA
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Ecotone
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Oatly Group AB
- *Disclaimer: Major Players sorted in no particular order
Oat Milk Market News
- September 2022: Elmhurst launched its reformulated unsweetened Oat Milk. This new formulation of Elmhurst’s popular Oat Milk offers increased nutritional benefits, including more whole grain, fiber, calcium, potassium, and healthy fat.
- June 2022: Elmhurst 1925 announced the launch of three products, including Chocolate Milked Oats and Unsweetened Milked Oats, across all Whole Foods Market chain locations.
- May 2022: Oatly Group launched its one-hour delivery for its bestselling oat-based products, including oat milk, and frozen non-dairy dessert pints and novelties in Los Angeles and New York City through popular food delivery apps.
Oat Milk Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Per Capita Consumption
-
4.2 Raw Material/commodity Production
- 4.2.1 Oats
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4.3 Regulatory Framework
- 4.3.1 Australia
- 4.3.2 Canada
- 4.3.3 China
- 4.3.4 India
- 4.3.5 Japan
- 4.3.6 Mexico
- 4.3.7 United States
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Distribution Channel
- 5.1.1 Off-Trade
- 5.1.1.1 Convenience Stores
- 5.1.1.2 Online Retail
- 5.1.1.3 Specialist Retailers
- 5.1.1.4 Supermarkets and Hypermarkets
- 5.1.1.5 Others (Warehouse clubs, gas stations, etc.)
- 5.1.2 On-Trade
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5.2 Region
- 5.2.1 Africa
- 5.2.1.1 By Distribution Channel
- 5.2.1.2 Egypt
- 5.2.1.3 Nigeria
- 5.2.1.4 South Africa
- 5.2.2 Asia-Pacific
- 5.2.2.1 By Distribution Channel
- 5.2.2.2 Australia
- 5.2.2.3 China
- 5.2.2.4 India
- 5.2.2.5 Indonesia
- 5.2.2.6 Japan
- 5.2.2.7 Malaysia
- 5.2.2.8 New Zealand
- 5.2.2.9 Pakistan
- 5.2.2.10 South Korea
- 5.2.2.11 Rest of Asia Pacific
- 5.2.3 Europe
- 5.2.3.1 By Distribution Channel
- 5.2.3.2 Belgium
- 5.2.3.3 France
- 5.2.3.4 Germany
- 5.2.3.5 Italy
- 5.2.3.6 Netherlands
- 5.2.3.7 Russia
- 5.2.3.8 Spain
- 5.2.3.9 Turkey
- 5.2.3.10 United Kingdom
- 5.2.3.11 Rest of Europe
- 5.2.4 Middle East
- 5.2.4.1 By Distribution Channel
- 5.2.4.2 Bahrain
- 5.2.4.3 Kuwait
- 5.2.4.4 Oman
- 5.2.4.5 Saudi Arabia
- 5.2.4.6 United Arab Emirates
- 5.2.4.7 Rest of Middle East
- 5.2.5 North America
- 5.2.5.1 By Distribution Channel
- 5.2.5.2 Canada
- 5.2.5.3 Mexico
- 5.2.5.4 United States
- 5.2.5.5 Rest of North America
- 5.2.6 South America
- 5.2.6.1 By Distribution Channel
- 5.2.6.2 Argentina
- 5.2.6.3 Brazil
- 5.2.6.4 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 6.4.1 Agrifoods International Cooperative Ltd
- 6.4.2 Betterbody Foods & Nutrition LLC
- 6.4.3 Califia Farms LLC
- 6.4.4 Campbell Soup Company
- 6.4.5 Danone SA
- 6.4.6 Ecotone
- 6.4.7 Elmhurst Milked LLC
- 6.4.8 Green Grass Foods Inc. (Nutpods)
- 6.4.9 Oatly Group AB
- 6.4.10 Ripple Foods PBC
- 6.4.11 SunOpta Inc.
- 6.4.12 The Hain Celestial Group Inc.
- 6.4.13 The Rise Brewing Co.
7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
Oat Milk Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.Distribution Channel | Off-Trade | Convenience Stores | |
Online Retail | |||
Specialist Retailers | |||
Supermarkets and Hypermarkets | |||
Others (Warehouse clubs, gas stations, etc.) | |||
On-Trade | |||
Region | Africa | By Distribution Channel | |
Egypt | |||
Nigeria | |||
South Africa | |||
Asia-Pacific | By Distribution Channel | ||
Australia | |||
China | |||
India | |||
Indonesia | |||
Japan | |||
Malaysia | |||
New Zealand | |||
Pakistan | |||
South Korea | |||
Rest of Asia Pacific | |||
Europe | By Distribution Channel | ||
Belgium | |||
France | |||
Germany | |||
Italy | |||
Netherlands | |||
Russia | |||
Spain | |||
Turkey | |||
United Kingdom | |||
Rest of Europe | |||
Middle East | By Distribution Channel | ||
Bahrain | |||
Kuwait | |||
Oman | |||
Saudi Arabia | |||
United Arab Emirates | |||
Rest of Middle East | |||
North America | By Distribution Channel | ||
Canada | |||
Mexico | |||
United States | |||
Rest of North America | |||
South America | By Distribution Channel | ||
Argentina | |||
Brazil | |||
Rest of South America |
Oat Milk Market Research FAQs
How big is the Global Oat Milk Market?
The Global Oat Milk Market size is expected to reach USD 3.20 billion in 2025 and grow at a CAGR of 13.98% to reach USD 6.16 billion by 2030.
What is the current Global Oat Milk Market size?
In 2025, the Global Oat Milk Market size is expected to reach USD 3.20 billion.
Who are the key players in Global Oat Milk Market?
Califia Farms LLC, Campbell Soup Company, Danone SA, Ecotone and Oatly Group AB are the major companies operating in the Global Oat Milk Market.
Which segment has the biggest share in the Global Oat Milk Market?
In the Global Oat Milk Market, the Off-Trade segment accounts for the largest share by distribution channel.
Which region has the biggest share in the Global Oat Milk Market?
In 2025, Europe accounts for the largest share by region in the Global Oat Milk Market.
What years does this Global Oat Milk Market cover, and what was the market size in 2025?
In 2025, the Global Oat Milk Market size was estimated at 3.20 billion. The report covers the Global Oat Milk Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Oat Milk Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Oat Milk Market Research
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