Nutraceuticals Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers Global Nutraceutical Products Market Growth & Analysis and it is Segmented by Product Type (functional foods (cereal, bakery and confectionary, dairy, snack, and other functional food types), Functional Beverages (energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverage, and other functional beverage types), and Dietary Supplements (vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplement types)), by Distribution Channel (specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, online retail stores, and other distribution channels), and by Geography (North America, Europe, Asia Pacific, South America and the Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Nutraceuticals Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Nutraceuticals Market Size

Nutraceuticals Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 513.27 Billion
Market Size (2030) USD 657.89 Billion
CAGR (2025 - 2030) 5.09 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Nutraceuticals Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Nutraceuticals Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Nutraceuticals Market Analysis

The Nutraceuticals Market size is estimated at USD 513.27 billion in 2025, and is expected to reach USD 657.89 billion by 2030, at a CAGR of 5.09% during the forecast period (2025-2030).

The global nutraceuticals market is expected to witness consistent growth following the outbreak of COVID-19, as these include the food ingredients that provide medical or health benefits to prevent diseases and boost the overall immune system. The flexibility in storage options, the demand for combined formulations with multiple benefits, increased consumer education levels, informed consumers, and the rise in health concerns among connected consumers during this pandemic increased the demand for nutraceutical products around the globe.

In addition, the pandemic is a foundation stone for the beginning and end of substandard nutrition, invalid claims, and smart marketing claims phrases that potentially misled consumers. For instance, in India, The Indian Council of Medical Research (ICMR) and the Food Safety and Standards Authority of India (FSSAI) have now been on non-negotiable terms with the claims. They are demanding clinical validation of the products.

The rising number of nutraceuticals demand with medical benefits is a significant factor driving the growth of nutraceuticals. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help manage health issues like obesity, cardiovascular disease, cancer, cholesterol, arthritis, and diabetes. Additionally, the growing preference for personalized nutrition in the regions is one of the key market trends in the nutraceuticals market space that further drives the market growth. The customized nutrition trend is growing, particularly among individuals with gut-related medical conditions where generic treatment is ineffective. Multivitamins and single vitamins account for a massive demand from consumers across the regions.

Nutraceuticals Industry Overview

The global nutraceutical market is highly competitive, with numerous international and domestic players. Players such as PepsiCo, Nestle, The Kellogg Company, Herbalife, and General Mills, Inc. are the leaders in the industry. As consumers continue to focus on their health, it is becoming increasingly important for retailers and manufacturers to understand consumers' shifting needs in the nutraceuticals industry. The prime factors determining the market players and their positions in the concerned market are the ingredients used, target consumers, and the target market segment. The new launches in compliance with the consumer trends in the target segment are likely to further help companies better position themselves in the market.

Nutraceuticals Market Leaders

  1. General Mills, Inc.

  2. Nestlé S.A.

  3. Kellogg Company

  4. Herbalife International of America, Inc.

  5. PepsiCo, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Nutraceuticals Market Concentration
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Nutraceuticals Market News

  • June 2022: Kellogg's Special K released new Protein Snack Bars containing 6 grams of protein and 90 calories. The snack bar is offered in two delectable flavors, sweet Berry Vanilla and rich chocolaty Brownie Sundae, and provides a simple on-the-go protein grab without compromising taste.
  • February 2022: PepsiCo's Rockstar Energy brand launched a hemp-infused drink in the United States. The energy drink, branded "Rockstar Unplugged," contains hemp seed oil, B vitamins, spearmint, and lemon balm. The beverage includes only 80 mg of caffeine, significantly less than the caffeine content of most Rockstar Energy drinks. The hemp-infused drink contains no sugar or calories and will be available in three flavors: blueberry, passionfruit, and raspberry cucumber.
  • April 2021: Nestlé NIDO 3+ announced its new and improved recipe, tailor-made for the nutritional needs of children aged between three to five years. The latest and enhanced Nestlé NIDO 3+ recipe contains optimal levels of Vitamin A, Zinc, and Iron, which are the most prevalent micronutrient deficiencies in this age group in South Africa.

Nutraceuticals Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Functional Food
    • 5.1.1.1 Cereal
    • 5.1.1.2 Bakery and Confectionary
    • 5.1.1.3 Dairy
    • 5.1.1.4 Snack
    • 5.1.1.5 Other Functional Foods
    • 5.1.2 Functional Beverage
    • 5.1.2.1 Energy Drink
    • 5.1.2.2 Sports Drink
    • 5.1.2.3 Fortified Juice
    • 5.1.2.4 Dairy and Dairy Alternative Beverage
    • 5.1.2.5 Other Functional Beverages
    • 5.1.3 Dietary Supplements
    • 5.1.3.1 Vitamins
    • 5.1.3.2 Minerals
    • 5.1.3.3 Botanicals
    • 5.1.3.4 Enzyme
    • 5.1.3.5 Fatty Acids
    • 5.1.3.6 Proteins
    • 5.1.3.7 Other Dietary Supplements
  • 5.2 Distribution Channel
    • 5.2.1 Specialty Stores
    • 5.2.2 Supermarkets/Hypermarkets
    • 5.2.3 Convenience Stores
    • 5.2.4 Drug Stores/Pharmacies
    • 5.2.5 Online Retail Stores
    • 5.2.6 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Sweden
    • 5.3.2.5 Spain
    • 5.3.2.6 Italy
    • 5.3.2.7 Russia
    • 5.3.2.8 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategies Adopted
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo, Inc.
    • 6.3.2 General Mills, Inc.
    • 6.3.3 Nestlé S.A.
    • 6.3.4 Kellogg Company
    • 6.3.5 Herbalife International of America, Inc.
    • 6.3.6 Danone S.A.
    • 6.3.7 Now Health Group, Inc. (NOW Foods)
    • 6.3.8 Alticor Inc (Amway Corporation)
    • 6.3.9 Red Bull GmbH
    • 6.3.10 Abbott Laboratories
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Nutraceuticals Industry Segmentation

Nutraceutical products have physiological benefits, protect against chronic diseases, improve health, delay aging, and increase life expectancy. The global nutraceutical market is segmented into product type, distribution channel, and geography. Based on product type, the market is segmented into functional food, functional beverage, and dietary supplement. The functional food segment is further categorized as cereal, bakery and confectionery, dairy, snacks, and other functional foods. Functional beverages are sub-segmented as energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. Dietary supplements are categorized as vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. By distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, online retail stores, and other distribution channels. The market is segmented based on geography: North America, Europe, Asia Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Functional Food Cereal
Bakery and Confectionary
Dairy
Snack
Other Functional Foods
Product Type Functional Beverage Energy Drink
Sports Drink
Fortified Juice
Dairy and Dairy Alternative Beverage
Other Functional Beverages
Product Type Dietary Supplements Vitamins
Minerals
Botanicals
Enzyme
Fatty Acids
Proteins
Other Dietary Supplements
Distribution Channel Specialty Stores
Supermarkets/Hypermarkets
Convenience Stores
Drug Stores/Pharmacies
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Geography Europe Germany
United Kingdom
France
Sweden
Spain
Italy
Russia
Rest of Europe
Geography Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
Geography South America Brazil
Argentina
Rest of South America
Geography Middle East & Africa South Africa
United Arab Emirates
Rest of Middle East & Africa
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Nutraceuticals Market Research FAQs

How big is the Nutraceuticals Market?

The Nutraceuticals Market size is expected to reach USD 513.27 billion in 2025 and grow at a CAGR of 5.09% to reach USD 657.89 billion by 2030.

What is the current Nutraceuticals Market size?

In 2025, the Nutraceuticals Market size is expected to reach USD 513.27 billion.

Who are the key players in Nutraceuticals Market?

General Mills, Inc., Nestlé S.A., Kellogg Company, Herbalife International of America, Inc. and PepsiCo, Inc. are the major companies operating in the Nutraceuticals Market.

Which is the fastest growing region in Nutraceuticals Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Nutraceuticals Market?

In 2025, the Europe accounts for the largest market share in Nutraceuticals Market.

What years does this Nutraceuticals Market cover, and what was the market size in 2024?

In 2024, the Nutraceuticals Market size was estimated at USD 487.14 billion. The report covers the Nutraceuticals Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Nutraceuticals Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Nutraceuticals Industry Report

The global nutraceutical market is experiencing significant growth, driven by increasing awareness about nutrient-enriched diets and the crucial role of preventive healthcare. The market analysis reveals that technological advancements and a shift towards healthier lifestyles are key contributors to market expansion. Functional foods and beverages are gaining traction for their comprehensive health benefits, with the functional beverages segment capturing a substantial market share among health-conscious consumers.

The market growth is further propelled by the convenience and diversity offered by online retail stores, despite challenges from regulatory constraints and the seasonal nature of product demand. The market size and market value are on the rise, aligning with consumer preferences for natural and organic ingredients. The industry overview indicates a positive outlook for the nutraceutical industry, as it continues to thrive on global demand for wellness and immunity-boosting products.

Industry reports highlight the importance of market segmentation, with the market forecast showing promising trends in various product types and distribution channels. The market outlook remains optimistic, supported by a robust industry forecast and market predictions. The industry statistics and market data provide valuable insights into the industry's performance, while industry research and industry analysis offer a deeper understanding of market dynamics.

The report also includes a comprehensive market review, covering key market leaders and their strategies. The industry information and industry trends underscore the growing importance of nutraceutical products in promoting health and well-being. The report pdf serves as a detailed resource for understanding the market's growth rate and industry sales, offering valuable information for research companies and stakeholders.

In summary, the nutraceutical market is poised for continued growth, driven by consumer demand for healthier options and the industry's ability to innovate and adapt to changing market conditions.