Market Trends of Non-Thermal Processing Industry
This section covers the major market trends shaping the Non-Thermal Processing Market according to our research experts:
Growing Demand For High Quality Foods
With the rising living standards and the changing consumer behavior there is a growing demand for processed foods with higher quality. This situation caused increasing demand for non-thermal food preservation technologies. Non-thermal technologies, without cause adverse effects of high temperature on food color, flavor, texture and nutritional value along with reducing the negative effect on the quality of non-thermal technologies. For instance, Consumers' demand for HPP beverages (cold-pressed juices, cold-brew coffee or tea, or milk replacers) is increasing because their unique attributes in terms of flavor, nutritional quality and freshness. Similarly, PEF applied for food preservation produces high quality, fresh like liquid foods and beverages with high nutritional and functional value.
North America Is Holding A Prominent Share In The Market
Growing investment in R&D activities for the innovation of newer technologies in the food processing market and the growing demand for high quality foods are augmenting growth of the non-thermal processing market in the region. HPP is the mostly used non-thermal processing method used in the region. A growing number of HPP technology are owned by tollers who accept packaged food and beverage products in fee-for-service arrangements. There is also a growing demand for Spirajoule. For instance, Norris Thermal has installed more than 10 Spirajoule lines in North America, for products including spices, nutraceuticals, almonds, milled flaxseed, capsicums and chopped mint.
