Natural Food Colorants Market Size (2024 - 2029)

Natural Food Colorants Market Analysis

The Natural Food Colorants Market size is estimated at USD 2.07 billion in 2024, and is expected to reach USD 3.11 billion by 2029, growing at a CAGR of 8.47% during the forecast period (2024-2029).

The COVID-19 pandemic has increased consumers' desire to know where their food comes from, while food affordability continues as a greater concern among consumers worldwide. Moreover, the demand for locally produced food has escalated because the consumers are afraid of being infected by consuming more imported products that have a mysterious and unspecified ingredient origin. This has, in turn, benefited the new private label entrants in the food industry, as well as the local manufacturers of natural colorants.

As the situation generates continuous demands to suppress and ultimately stifle the spread of the global COVID-19 pandemic, the world's scientific and medical communities recommend the use of nutraceuticals to improve health and immunity, which is advantageous for the natural food colorant industry.

The high functionality of superfood, along with the positive perception of the term 'natural,' has been the primary attribute raising the natural food colorant demand in the market. Consumers are greatly fascinated to use products with simple and understandable labels, which is pushing food companies to instead opt for coloring foodstuffs than other alternatives present in the industry.

However, the high cost of extraction and expensive raw materials discourage food manufacturers, primarily in developing countries, from being as progressive as big firms and brands that are constantly rooting for healthier food products. This factor is strongly identified as a significant market constraint, restricting natural food colorant to outperform in the industry.

Natural Food Colorants Industry Segmentation

Natural food colors are preparations obtained from foods and other edible natural source materials obtained by physical and/or chemical extraction resulting in selective extraction of the pigments relative to the nutritive or aromatic constituents. The Global Natural Food Colorants Market is segmented by application (bakery, dairy-based products, beverages, confectionery, nutraceuticals, snacks and cereals, and other applications) and Geography into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers the market size in USD million for all the above segments.