Maple Water Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 0.46 Billion |
| Market Size (2029) | USD 1.75 Billion |
| CAGR (2024 - 2029) | 30.75 % |
| Fastest Growing Market | Europe |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Maple Water Market Analysis
The Maple Water Market size is estimated at USD 0.46 billion in 2024, and is expected to reach USD 1.75 billion by 2029, growing at a CAGR of 30.75% during the forecast period (2024-2029).
The COVID-19 pandemic placed unprecedented stress on food and beverage supply chains with bottlenecks in farm labor, processing, transport, and logistics and momentous shifts in demand. Various functional beverages are more popular for their immunity-boosting properties. Since maple water is also known for enhancing immunity, it is increasingly incorporated into the regular healthy hydration category by leading manufacturers to tap into the market opportunity posed. The COVID-19 crisis is likely to accelerate trends that were already shaping the market, such as the rise of the middle class and the use of e-commerce. Online distributors are recording an increased interest as home-bound consumers explore retail alternatives.
Over the medium term, increasing demand for high nutrient beverages among consumers, preferance of multi-flavored non-carbonated beverages with low-calorie intake, and increasing demand for natural and organic beverages has been majorly driving the demand for maple water. It consists of maple sap, which is water from the ground that is filtered as it travels up the tree trunk and gets infused with sugar, calcium, potassium, magnesium, and manganese along the way. It provides refreshment, taste, and essential micronutrients. Its convenience of consumption, easy availability, and gluten-free property contribute significantly to the market growth. Additionally, maple water is sourced naturally and has no added sugar or calories. Hence, health-conscious consumers are accepting the product, thereby propelling the market demand.
Also, manufacturers are fortifying maple water with vitamins, minerals, amino acids, and herbs to boost its sales. Moreover, consumers are willing to buy more products from producers that follow fair trade practices, thereby enhancing sustainability and increasing the eco-friendliness of maple water. With the increasing spending of millennials on natural and organic products, the market for flavored and unflavored maple water is expected to witness strong growth during the forecast period.
Maple Water Market Trends
This section covers the major market trends shaping the Maple Water Market according to our research experts:
Value-added Hydration is Evolving Consumer Preferences in the Maple Water Market
The rapid demand for flavored, fortified, or sparkling maple water is attributed to the rising consumer demand for value-added hydration in line with evolving consumer preferences. The rise in obese and diabetic populations in the United States, Canada, India, Australia, and the United Kingdom, among other countries, has shifted the focus from carbonated soft drinks to bottled water in the recent past. Maple water can be considered a mid-calorie beverage, with 45 calories per 500 ml serving. The introduction of new and innovative types of natural and organic functional water from beverage manufacturing companies engaged in the production of modified blends of protein and minerals is likely to fuel the growth of the market. In addition, the inclusion of essential ingredients, such as protein, amino acids, vitamins, and minerals, in maple water is expected to become one of the key market trends. In fact, research by the International Food Information Council Foundation on Food and Health revealed that 47% of the total consumers preferred food and beverages with additional nutrients, representing an opportunity for the fortification of maple water. The growing preference for natural drinks or alternate water focusing on natural hydration is driving the market. Some players are also capitalizing on hydration options with electrolytes for athletes, which may further boost the market growth.
North America Holds Prominent Share
The opportunities in the North American maple water market continue to grow due to the increasing availability of healthy maple trees and growing consumer demand for natural products. This is also due to the increasing awareness of the nutritional value of maple water and the increasing demand for packaged flavored beverages in the region. Moreover, the rise in the plantation of sugar maple trees across eastern Canada and the Northeastern United States contributes to the production growth of maple water. Its commercialization in North America has to undergo certifications. NAPSI certification means the maple water is fresh, translucent, and crystal-clear and would maintain its beneficial properties. Moreover, maple syrup is made using maple water, which is replacing sugar in cooking, owing to the rise in the obesity rate, especially in the United States. Maple water is also used in various food items such as cocktails, soups, sorbets, and ice creams. Maple water consumption and demand are likely to rise in the coming future, with a growing preference for low-calorie, naturally sweetened water drinks, thereby accelerating the growth of the maple water market. Furthermore, the presence of major players in the region is also contributing to its market growth. Thus, in the forecast period, North America is expected to remain a leading region, with large consumption of maple water in Canada and the United States.
Maple Water Industry Overview
Some of the most active companies operating in the market are Lower Valley Beverage Company, Drink Simple, Maple 3, Kiki Maple Water, and MapleMama Beverages LLC, as these companies have extensive portfolios of the product, and their products are offered in various retail distribution channels. The prime factors determining the market players and their position in the concerned market are the continuous product launches incorporating advanced technology, high quality, improved functionalities, and sustainable manufacturing practices. These increased product launches in the niche maple water market are chiefly seen in flavored and functional water. Furthermore, brands are heavily investing in research and development and advertising or branding to strengthen their positions in the market and gain a competitive advantage.
Maple Water Market Leaders
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Drink Simple
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Lower Valley Beverage Company
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Maple 3
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MapleMama Beverages, LLC.
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Kiki Maple Water
*Disclaimer: Major Players sorted in no particular order
Maple Water Market News
In May 2021, KiKi Maple Water announced an expansion of its products into Loblaw's Brand locations, including Your Independent grocers, Valu-Mart, and City Mart.
In February 2021, District Ventures Capital ("District Ventures") announced that it had closed an equity investment with Sapsucker. The fund is led by its General Partner, Arlene Dickinson. District Ventures focuses on the CPG space and brings capital, marketing, programming, and commercialization as support to the company.
In May 2020, MapleMama launched Organic Sparkling Fruit Drink Line in four flavors, Raspberry Lime, Ginger Lemon, Blueberry Pomegranate, and Strawberry Kiwi, all with just a touch of sweetness, containing only 70 calories.
Maple Water Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes
4.3.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Flavored
5.1.2 Unflavored
5.2 By Packaging Type
5.2.1 Bottles
5.2.2 Cartons/Tetra Pak
5.2.3 Other Packaging Types
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Specialty Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Spain
5.4.2.6 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Australia
5.4.3.4 Japan
5.4.4 Rest of the World
5.4.4.1 South America
5.4.4.2 Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Market Positioning of Key Players
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Feronia Forests LLC (Vertical Water)
6.4.2 Smith & Salmon Inc. (Sap! Beverages)
6.4.3 Asarasi
6.4.4 Drink Simple
6.4.5 Loblaws Companies Limited (President's Choice)
6.4.6 Maple 3
6.4.7 Pure Maple Water Company Ltd
6.4.8 Kiki Maple Water
6.4.9 MapleMama Beverages LLC
6.4.10 Lower Valley Beverage Co(sapsucker)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Maple Water Industry Segmentation
Maple water is pure maple sap, the clear and nourishing liquid that flows from maple trees for a short time in early spring. Maple water goes through a natural process that infuses it with nutrients that have been stored in the tree all winter. Maple sap contains, on average, 95% to 97.5% water. The global maple water market report is segmented by product type, packaging type, distribution channel, and geography. By product type, the market is segmented into flavored and unflavored maple water. By packaging type, the market is segmented into bottles, cartons/tetra-packs, and other packaging types. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The report offers the market sizes and forecasts in value terms (USD million) for all the above segments.
| By Product Type | |
| Flavored | |
| Unflavored |
| By Packaging Type | |
| Bottles | |
| Cartons/Tetra Pak | |
| Other Packaging Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | ||||||||
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Maple Water Market Research FAQs
How big is the Maple Water Market?
The Maple Water Market size is expected to reach USD 0.46 billion in 2024 and grow at a CAGR of 30.75% to reach USD 1.75 billion by 2029.
What is the current Maple Water Market size?
In 2024, the Maple Water Market size is expected to reach USD 0.46 billion.
Who are the key players in Maple Water Market?
Drink Simple, Lower Valley Beverage Company, Maple 3, MapleMama Beverages, LLC. and Kiki Maple Water are the major companies operating in the Maple Water Market.
Which is the fastest growing region in Maple Water Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Maple Water Market?
In 2024, the North America accounts for the largest market share in Maple Water Market.
What years does this Maple Water Market cover, and what was the market size in 2023?
In 2023, the Maple Water Market size was estimated at USD 0.35 billion. The report covers the Maple Water Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Maple Water Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Maple Water Industry Report
Statistics for the 2024 Maple Water market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Maple Water analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
